Customer segmentation courses can help you learn demographic analysis, psychographic profiling, and behavioral segmentation strategies. You can build skills in data interpretation, targeted marketing, and customer journey mapping. Many courses introduce tools like Google Analytics and customer relationship management (CRM) software, that support analyzing customer data and implementing effective segmentation strategies.

Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Data Pipelines, Data Sharing, Data Migration, Google Cloud Platform, Cloud Storage, Metadata Management, Extract, Transform, Load, Data Processing, Apache Airflow, Data Integration, Data Storage, Data Lakes, Automation, Serverless Computing, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Report Writing, Performance Analysis, Marketing Analytics, Digital Marketing, Marketing Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Google Cloud Platform, Business Workflow Analysis, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Analytics, Python Programming, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets
Intermediate · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Mapping, Extract, Transform, Load, Data Validation, Workflow Management, JSON, Fraud detection, Extensible Markup Language (XML), Metadata Management, Process Design, Data Integration, Data Cleansing, Data Warehousing, Data Transformation, Data Pipelines, Data Processing, Data Integrity, Anomaly Detection, Data Modeling
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Workspace, OAuth, Generative AI Agents, Performance Analysis, API Gateway, Knowledge Transfer, Application Performance Management, Application Deployment, Performance Metric, Operational Efficiency, Agentic systems, Brainstorming, AI Personalization, Authentications, Data Integration, Identity and Access Management, Authorization (Computing), Data Store
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Migration, Google Cloud Platform, Cloud Storage, Extract, Transform, Load, Data Pipelines, Data Processing, Big Data, Data Warehousing, Data Integration, Data Storage, SQL, Data Transformation, Automation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Metadata Management, Dataflow, Data Pipelines, Cloud Storage, Data Migration, Google Cloud Platform, Data Processing, Cloud Engineering, Extract, Transform, Load, Data Storage Technologies, Cloud Services, Data Integration, IT Automation, Data Lakes, Data Management, Real Time Data, Serverless Computing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Pipelines, Extract, Transform, Load, Google Cloud Platform, Data Processing, Data Integration, Data Transformation, Big Data, Apache Spark, Serverless Computing, Apache Hadoop, Cloud Storage
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Storage, Cloud Engineering, Data Infrastructure, Data Management, Data Warehousing, Data Integration, Data Analysis, Data Migration, Automation, Data Transformation
Advanced · Course · 1 - 3 Months