Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Rice University
Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making
Beginner · Course · 1 - 3 Months
Microsoft
Skills you'll gain: Generative AI, Large Language Modeling, Data Ethics, Transfer Learning, Prompt Engineering, Responsible AI, Feature Engineering, Model Deployment, AI Security, Advertising, Marketing, Information Privacy
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Social Media Marketing, Marketing Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Ethics, Consumer Behaviour, Business-To-Consumer, Data Collection, Market Opportunities, Marketing, Target Market, digital literacy, Market Share, Market Research, User Research, Customer Insights, Customer Analysis, Digital Marketing, Business Research, Business Ethics, Web Analytics, Research, Qualitative Research, Technical Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Javascript and jQuery, jQuery, Scripting, Scripting Languages, Javascript, UI Components, Web Development Tools, Game Design, Object Oriented Programming (OOP), Event-Driven Programming, Animations
Mixed · Course · 1 - 4 Weeks

Dassault Systèmes
Skills you'll gain: Computer-Aided Design, Technical Design, 3D Modeling, Design Elements And Principles, Mechanical Engineering
Beginner · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Capital Markets, Financial Market, Investment Banking, Securities Trading, Investments, Market Liquidity, Private Equity, Sales, Financial Industry Regulatory Authorities, Business Acumen, Equities, Asset Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Goal Setting, Social Media, Digital Advertising, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: User Story, Human Computer Interaction, Software Development Life Cycle, User Experience Design, Functional Requirement, Unified Modeling Language, Requirements Analysis, Prototyping, Usability, User Experience, Persona (User Experience), User Interface (UI) Design, System Requirements, User Requirements Documents, Interaction Design, User Centered Design, Human Factors, Software Design, Software Engineering, Systems Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization
Beginner · Course · 1 - 3 Months