• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Strategy

Brand Strategy Courses

Brand strategy courses can help you learn market positioning, audience segmentation, brand messaging, and competitive analysis. You can build skills in creating brand identities, developing unique value propositions, and crafting effective marketing campaigns. Many courses introduce tools like SWOT analysis, brand equity measurement frameworks, and digital marketing platforms, that support implementing your strategies and measuring their impact in practical work.

Popular Brand Strategy Courses and Certifications


  • U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market

    4.7 stars, 117 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (117) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • M

    Macquarie University

    Judgmental Business Forecasting in Excel

    Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Case Studies, Business Metrics, Predictive Modeling, Strategic Thinking, Data-Driven Decision-Making, Microsoft Excel, Decision Making, Estimation, Data Analysis, Data Visualization

    4.5 stars, 64 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (64) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Building React and ASP.NET MVC 5 Applications

    Skills you'll gain: ASP.NET, Frontend Integration, API Design, Middleware, Application Frameworks, Object-Relational Mapping, Model View Controller, Cascading Style Sheets (CSS)

    4.2 stars, 49 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.2 (49) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Empathy In Customer Service To Make Customers Feed Cared For

    Skills you'll gain: Customer Retention, Active Listening, Customer Service, Customer Advocacy, Personalized Service, Non-Verbal Communication, Customer experience improvement, Customer Relationship Building, Brand Loyalty, Empathy, Client Services, Customer and Client Support, Customer Engagement, Customer Support, Interpersonal Communications, Compassion, Emotional Intelligence

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Automatic Data Processing, Inc. (ADP)

    Creating an Engaging Candidate Experience

    Skills you'll gain: Full Cycle Recruitment, Recruitment, Recruitment Strategies, Talent Acquisition, Drive Engagement, Talent Recruitment, Brand Loyalty, Interviewing Skills, Customer Engagement, Branding, Brand Awareness, Customer experience improvement, Constructive Feedback, Customer experience strategy (CX), Customer Service, Customer Advocacy, Personalized Service, Rapport Building, Relationship Building

    4.2 stars, 13 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Business proposal with Visme for businesses

    Skills you'll gain: Proposal Writing, Business Writing, Proposal Development, Sales Presentations, Presentations, Value Propositions, Data Visualization, Company, Product, and Service Knowledge, Business Strategy, Entrepreneurship

    3.6 stars, 11 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.6 (11) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Packt

    Mastering Customer Success

    Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Service, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Account Strategy, Customer experience improvement, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights, Business Management

    4.6 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (7) · Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Secure Your Applications

    Skills you'll gain: Azure Active Directory, Microsoft Azure, Web Applications, Cloud Applications, Application Security, Cloud Security, Identity and Access Management, Authorization (Computing), Key Management, Application Development, Security Strategy, Application Programming Interface (API), Authentications, Encryption

    4.3 stars, 15 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (15) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    AI-Assisted Content Creation & Refinement

    Skills you'll gain: Generative AI, Web Content Accessibility Guidelines, Social Media Content, TikTok, AI powered creativity, Photo/Video Production and Technology, Copywriting, Responsible AI, Prompt Engineering, Content Creation, Video Editing, Social Media Campaigns, Writing, Social Media Strategy, Photo Editing, Content Strategy, Business Ethics, Ethical Standards And Conduct, Brand Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Advanced Leadership Skills for the 21st Century

    Skills you'll gain: Leadership Development, Crisis Management, Employee Coaching, Strategic Leadership, Organizational Change, Leadership Studies, Leadership, Organizational Leadership, Team Leadership, Leadership and Management, Change Management, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Management Training And Development, Team Performance Management, Overcoming Objections, Visionary, Strategic Planning, Team Management, Team Building

    4.4 stars, 96 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.4 (96) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Responsible AI, Google Gemini, Retrieval-Augmented Generation, Generative AI, Gemini, Generative Model Architectures, Prompt Patterns, Google Workspace, AI Product Strategy, AI Security, AI Workflows, Google Cloud Platform, Large Language Modeling, Agentic systems, Customer experience improvement, Artificial Intelligence, Cloud Computing, Collaboration

    4.7 stars, 10 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (10) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Packt

    The Chief AI Officer's Handbook

    Skills you'll gain: AI Security, AI Product Strategy, AI Enablement, Responsible AI, Data Ethics, Strategic Leadership, AI Integrations, Business Leadership, Technology Roadmaps, Artificial Intelligence, Business Strategies, Strategic Thinking, Milestones (Project Management), Agile Project Management, Compliance Management, Data Management, Security Controls, Artificial Intelligence and Machine Learning (AI/ML), Governance, Team Building

    3.3 stars, 8 reviews, Advanced, Course, 3 - 6 Months

    ★ 3.3 (8) · Advanced · Course · 3 - 6 Months

1…194195196…436

In summary, here are 10 of our most popular brand strategy courses

  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • Judgmental Business Forecasting in Excel: Macquarie University
  • Building React and ASP.NET MVC 5 Applications: Board Infinity
  • Empathy In Customer Service To Make Customers Feed Cared For: Alex Genadinik
  • Creating an Engaging Candidate Experience: Automatic Data Processing, Inc. (ADP)
  • Create a Business proposal with Visme for businesses: Coursera
  • Mastering Customer Success: Packt
  • Secure Your Applications: Microsoft
  • AI-Assisted Content Creation & Refinement: University of California, Davis
  • Advanced Leadership Skills for the 21st Century: Kennesaw State University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok