This course is part of the Scale Up Your Startup Specialization

Offered By

Scale Up Your Startup SpecializationIE Business School

About this Course

Company culture changes in the shift from startup to scaleup – and as the company moves and incorporates different people profiles and roles, culture becomes increasingly vital in ensuring that everyone understand the company´s mission, values, strategy, and objectives.
This course will help you get that crucial culture piece within your scaleup right.  You´ll discover the role (and relationship between) the company founder and the company culture in ensuring a successful transition to scaleup, gain insights on how and why to build and foster diverse teams, and understand the critical importance of corporate governance structures so you can implement the structures that make sense for your organization.

Culture can be your company´s superpower, and with this course, you´ll be able to build and maintain the company culture that will bolster your company through the scaleup phase – and beyond.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 4 in the

Scale Up Your Startup Specialization

Intermediate Level

Experience working in a startup or scaleup is useful, but not required, for this course.

Approx. 11 hours to complete

English

Subtitles: English

Skills you will gain

strategyBusiness StrategyLeadership And ManagementEntrepreneurshipStrategic Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 4 in the

Scale Up Your Startup Specialization

Intermediate Level

Experience working in a startup or scaleup is useful, but not required, for this course.

Approx. 11 hours to complete

English

Subtitles: English

Instructors

Coursera QA Team

Test

275 Learners

5 Courses

Joe Haslam

128 Learners

4 Courses

Offered by

IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.

Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.

Syllabus - What you will learn from this course

Week

Week 1

2 hours to complete

Culture

Culture scales - people don´t. If you want people to behave the same way when the founder is in the room as when they are not, then you have to get the culture piece exactly right. In this module, we discuss the concept of culture from a scaleup perspective to understand its importance, and we begin to establish key practices for building and promoting company culture through periods of growth and transformation.

2 hours to complete

3 videos (Total 10 min), 7 readings, 1 quiz

3 videos

Welcome to the Course!1m

Why Culture is So Important4m

The Importance of the Founder in Getting Culture Buy-In4m

7 readings

Stage of Company, Not Name of Company10m

Culture Eats Strategy For Breakfast10m

How Our Company Culture Helped Us Scale From 10 Employees To 27510m

Getting Human Resources Right10m

Why We Prefer Founding CEOs10m

Protecting Your Company from Itself — Why You Need HR (Podcast)25m

#GoBeyond (OPTIONAL)10m

1 practice exercise

Module 1 30m

Week

Week 2

3 hours to complete

Diversity

Diversity encompasses different backgrounds - nationality, age, gender - but it also includes bringing in people with different experiences and strengths. In this module, you´ll gather insights from succcesful companies who have built diversity into their culture and learn how you can build and foster diversity across global and international teams.

3 hours to complete

2 videos (Total 17 min), 10 readings, 1 quiz

2 videos

Examples of a Great Scale Up Culture: Netflix and Hubspot5m

IE Professor Interview: Celia de Anca on Diversity10m

10 readings

How Netflix Reinvented HR10m

Former Netflix Chief Talent Officer Patty McCord on Recode Decode (Podcast + Transcript)10m

Scaleup Leadership Lessons I’ve Learned Over 9 Years as HubSpot’s CEO10m

The HR Road to Scale Up10m

Engineering And Hypergrowth: Scaling Travelperk Without Losing Our Culture10m

Seek Diversity to Solve Complexity10m

How to Build a World-Class Team in a Global And Remote Context10m

12 Challenges That Companies Face in Scaling Internationally10m

Why Startups and Scaleups Fail Internationally: Top Three Reasons10m

#GoBeyond (OPTIONAL)10m

1 practice exercise

Module 230m

Week

Week 3

2 hours to complete

Corporate Governance

There´s no getting around it: as you begin to scale up, you need to have strong corporate governance. In this module, you´ll learn about advisory boards and other structures you need to ensure that you cover your bases in terms of compliance and general requirements.

2 hours to complete

3 videos (Total 30 min), 6 readings, 1 quiz

3 videos

What is Leveling Up? End of Advisors4m

Corporate Governance: When Things Go Right & When Things Go Wrong6m

Entrepreneur Interview: Kike Sarosola, Founder of Room Mate Hotels20m

6 readings

This is How Startups “Level Up” After Raising Money10m

Should Your Startup Have an Advisory Board?10m

Startup Boards for Corporate Governance5m

Governance for Startups: How to Build and Manage a Board10m

10 Tips to Turn Your Startup Board Into a Secret Weapon10m

#GoBeyond (OPTIONAL)10m

1 practice exercise

Module 330m

Week

Week 4

4 hours to complete

Teams

4 hours to complete

4 videos (Total 17 min), 9 readings, 2 quizzes

4 videos

Hiring and Retaining Great People7m

The Science Behind Effective Teams 6m

Resource to Continue Your Learning1m

Final Thoughts on the Course1m

9 readings

Managing People Is Exceptionally Hard To Do Well. People Are Complex, And Organizations Are Just Full Of Them10m

5 Tips For Building A Great Team From Patrick Collison Of Stripe1m

The Evolving Role of a Founder CTO10m

The Onboarding Process: Packlink Engineering10m

Remote Work Q&A (Transcript and Podcast)15m

What Google Learned From Its Quest to Build the Perfect Team10m

The Five Keys to a Successful Google Team10m

#GoBeyond (OPTIONAL)10m

Project Instructions10m

1 practice exercise

Module 430m

About the Scale Up Your Startup Specialization

This specialization is intended for anyone who owns a startup or who has an interest in learning how to scale up their business exponentially. By the end of the specialization, learners will be able to:

Describe the key elements of a scaleup mindset Determine how ready they are to scale up their business Understand key best practices in scaleup, gained from industry insights and applicable to their own businesses Learn how to scale up a product successfully by addressing the key concerns of product development at the scaleup stage Evaluate and suggest process improvement for a growing company Discuss key considerations in team and personnel growth (including fit, team creation, diversity, and personal productivity and wellness during stressful times) This specialization features advice and best practices from scaleup expert Professor Joe Haslam, who provides the necessary framework to understand what scaling is all about and who adds to his own experiences and teaching a wide and carefully selected range of resources and industry examples to help guide learners through industry best practices and advice.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.

Building Culture in a Scale Up

About this Course

Skills you will gain