IE Business School

Building Culture in a Scale Up

This course is part of Scale Up Your Startup Specialization

Taught in English

Coursera QA Team
Joe Haslam

Instructors: Coursera QA Team

Included with Coursera Plus


Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain the importance of culture in the company at all stages focusing on the scaleup phase

  • Discuss different strategies used to ensure diversity in organizations and build effective teams

  • Explain the role and frameworks needed to establish corporate governance and advisory boards at the scaleup stage

Details to know

Shareable certificate

Add to your LinkedIn profile


4 quizzes


Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills


Build your subject-matter expertise

This course is part of the Scale Up Your Startup Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 4 modules in this course

Culture scales - people don't. If you want people to behave the same way when the founder is in the room as when they are not, then you have to get the culture piece exactly right. In this module, we discuss the concept of culture from a scaleup perspective to understand its importance, and we begin to establish key practices for building and promoting company culture through periods of growth and transformation.

What's included

3 videos7 readings1 quiz2 discussion prompts1 plugin

Diversity encompasses different backgrounds - nationality, age, gender - but it also includes bringing in people with different experiences and strengths. In this module, you´ll gather insights from succcesful companies who have built diversity into their culture and learn how you can build and foster diversity across global and international teams.

What's included

2 videos10 readings1 quiz1 discussion prompt1 plugin

There´s no getting around it: as you begin to scale up, you need to have strong corporate governance. In this module, you´ll learn about advisory boards and other structures you need to ensure that you cover your bases in terms of compliance and general requirements.

What's included

3 videos6 readings1 quiz1 discussion prompt

This week, you'll explore how to scale up your team by hiring and retaining great people and building a "great team" - not a mystical great team, but a team that fits your needs and your objectives. You'll delve into the science behind great teams and gain key tips for making sure that employees are onboarded effectively into your scaleup.

What's included

4 videos9 readings1 quiz2 discussion prompts1 plugin


Coursera QA Team
6 Courses32,774 learners

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