Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.
Emory University
Skills you'll gain: Marketing Channel, Marketing Strategies, E-Commerce, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Customer experience strategy (CX), Case Studies
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Marketing Effectiveness, Marketing Materials, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

Infosec
Skills you'll gain: Medical Privacy, Information Privacy, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Governance, Security Management, Computer Security Incident Management, Personally Identifiable Information, Law, Regulation, and Compliance, Data Security, Governance, Information Assurance, Document Management, Health Information Management, Security Strategy, General Data Protection Regulation (GDPR), Compliance Management, Incident Response, Regulatory Compliance, Training Programs, Compliance Training
Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: React.js, Responsive Web Design, Front-End Web Development, Bootstrap (Front-End Framework), JavaScript Frameworks, UI Components, Javascript, HTML and CSS, Web Applications, Event-Driven Programming, Web Development, User Interface (UI)
Intermediate · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Matplotlib, Financial Data, Exploratory Data Analysis, Pandas (Python Package), Financial Analysis, Data Visualization Software, Statistical Analysis, Data Manipulation, NumPy, Seaborn, Data Analysis, Data Science, Data Transformation, Python Programming, Data Cleansing, Computer Programming
Advanced · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Terraform, Infrastructure as Code (IaC), Cloud Applications, Virtual Machines, Google Cloud Platform, Cloud Infrastructure, Software Installation
Beginner · Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Management, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Case Studies, Digital Marketing, Business Strategy, Customer experience improvement, Business Transformation, Innovation
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
Beginner · Specialization · 1 - 3 Months

LearnKartS
Skills you'll gain: Docker (Software), Cloud-Native Computing, Containerization, DevOps, Microservices, Linux Administration, Software Architecture, CI/CD, Application Deployment, Virtualization
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
Intermediate · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Git (Version Control System), GitHub, Version Control, Software Versioning, Software Configuration Management, Collaborative Software, Software Development, Code Review, Linux, Command-Line Interface
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Data Storytelling, Content Performance Analysis, Web Analytics and SEO, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Campaign Management, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence
Intermediate · Specialization · 3 - 6 Months