Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Upselling, Selling Techniques, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Merchandising, Customer Service, Team Oriented, Customer Engagement, Customer Complaint Resolution
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Content Strategy, Content Creation, Social Media Content, Driving engagement, Social Media Strategy, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Metric, Growth Strategies, Performance Analysis, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Facebook, Community Organizing, Discussion Facilitation, Collaboration, Education Software and Technology, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Design Thinking, Artificial Intelligence, Analysis, Design
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Content Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Customer Analysis, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Healthcare Industry Knowledge, Market Analysis, Operational Analysis, Business, Case Studies, Company, Product, and Service Knowledge, Environmental Management Systems, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Branding, Marketing Design, Brainstorming, Design Thinking, Color Theory, User Research, Design Research
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Human Machine Interfaces, Network Protocols, Internet Of Things, Communication Systems, System Configuration, Remote Access Systems, Automation, Web Servers, Scripting, System Monitoring, Systems Integration, Algorithms, Data Structures, Debugging
Advanced · Course · 3 - 6 Months
Skills you'll gain: Customer Insights, ChatGPT, Generative AI, Prompt Engineering, Customer experience improvement, AI Enablement, Personalized Service, AI Workflows, Customer Service, Workflow Management, Self Service Technologies, Operational Efficiency, Automation, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Tensorflow, Convolutional Neural Networks, Keras (Neural Network Library), Matplotlib, Artificial Neural Networks, Image Analysis, Deep Learning, Applied Machine Learning, Python Programming, Model Evaluation, Adaptability, Problem Solving
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Predictive Modeling, Predictive Analytics, Marketing Analytics, Statistical Machine Learning, Machine Learning, Data Science, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Model Evaluation, Statistical Analysis
Advanced · Course · 1 - 4 Weeks