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  • Digital Analytics For Marketing Professionals Marketing Analytics In Theory

Results for "digital analytics for marketing professionals: marketing analytics in theory"


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Artificial Intelligence in Social Media Analytics

    Skills you'll gain: Social Network Analysis, Machine Learning, Natural Language Processing, Text Mining, Analytics, Unstructured Data, Artificial Intelligence and Machine Learning (AI/ML), Unsupervised Learning, Semantic Web, Data Processing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Using Data Analytics in Supply Chain

    Skills you'll gain: Data Governance, Data Storytelling, Presentations, Data Visualization, Supply Chain, Data Management, Supply Chain Management, Data Analysis, Data Visualization Software, Data Quality, Analytical Skills, Data Cleansing, Data Collection, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Validation, Risk Management, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Digital Transformation Leader

    Skills you'll gain: Business Process Modeling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Organizational Change, Stakeholder Engagement, Google Gemini, Anthropic Claude, Sustainable Development, Data Ethics, Leadership, Generative AI, Robotic Process Automation, Corporate Sustainability, Sustainability Reporting, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    25 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Data Analytics Foundations

    Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Spreadsheet Software, Large Language Modeling, Data Literacy, Data Visualization Software, Business Analysis, Requirements Analysis, Data Analysis, Analytics, Exploratory Data Analysis, Data-Driven Decision-Making, Trend Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    173 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    174 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    421 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Analytics Project Ideation

    Skills you'll gain: Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Customer Analysis, A/B Testing, Data Mining, Business Analysis, Analytical Skills, Ideation, Advanced Analytics, Applied Machine Learning, Design Thinking, Process Mapping, Problem Solving, Critical Thinking

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Professional Automated Landing Page using Mailchimp

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Marketing Materials, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics

    Skills you'll gain: Machine Learning Algorithms, Data Visualization, Jupyter, Tableau Software, Matplotlib, Data Visualization Software, Unsupervised Learning, Exploratory Data Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Manipulation, Machine Learning, Excel Macros, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Predictive Modeling, Data Analysis, Loans, Python Programming

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    570 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • C

    Coursera

    Einführung in Marketing Design mit Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Brand Awareness, Color Theory, Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular digital analytics for marketing professionals: marketing analytics in theory courses

  • Introducción al Marketing: University of Pennsylvania
  • Artificial Intelligence in Social Media Analytics: Johns Hopkins University
  • Using Data Analytics in Supply Chain: Unilever
  • Digital Transformation Leader: Starweaver
  • Data Analytics Foundations: DeepLearning.AI
  • GenAI for Marketing and Customer Insights: Coursera
  • How to Set Up a Facebook Ads Campaign: Coursera
  • Analytics Project Ideation: University of Minnesota
  • Create a Professional Automated Landing Page using Mailchimp: Coursera
  • Accounting Data Analytics: University of Illinois Urbana-Champaign

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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