About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
Spanish
Subtitles: Ukrainian, Vietnamese, Turkish, English, Spanish

Skills you will gain

MarketingPromotion (Marketing)Consumer BehaviourOnline AdvertisingPromotion And Marketing Communications

Learner Career Outcomes

33%

started a new career after completing these courses

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
Spanish
Subtitles: Ukrainian, Vietnamese, Turkish, English, Spanish

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(1,838 ratings)Info
Week
1

Week 1

2 hours to complete

BRANDING: Estrategias de Marketing y Posicionamiento de Marca Mercadeo

2 hours to complete
7 videos (Total 80 min), 3 readings, 1 quiz
7 videos
Marketing101: Construyendo Marcas Fuertes Parte II4m
Marketing Estratégica11m
Segmentación y Targeting12m
Posicionamiento de Marca12m
Mantra de la Marca: El Discurso del Elevador9m
Branding Experimental Cuestionario #113m
3 readings
Programa de Estudios10m
Preguntas Frecuentes10m
Recursos Adicionales10m
1 practice exercise
Cuestionario #120m
Week
2

Week 2

2 hours to complete

ORIENTACIÓN AL CLIENTE: Los Límites del Pensamiento Centrado en el Producto y Las Oportunidades y Retos de la Orientación al Cliente

2 hours to complete
9 videos (Total 81 min)
9 videos
Grietas en el Enfoque Centrado al Producto9m
Modelos de Negocios Impulsados por Datos4m
Tres Hurras por la Marketing Directa3m
¿Cuáles Empresas están Orientadas al Cliente?12m
¿Que es la Orientación al Cliente?11m
Viviendo en un Mundo Orientado al Cliente14m
Más Reflexiones en la Orientación al Cliente3m
Preguntas en Orientación al Cliente6m
1 practice exercise
Cuestionario #220m
Week
3

Week 3

2 hours to complete

ESTRATEGIAS DE INSERCIÓN AL MERCADO: Interacciones En Línea y Convencionales y Cómo Encontrar Usuarios Principales y Facilitar la Influencia y el Contagio

2 hours to complete
12 videos (Total 113 min)
12 videos
Competencia En Línea/Convencional4m
Fricción4m
La Cola Larga Parte 110m
La Cola Larga Parte 29m
Aislamiento por Preferencia14m
Cómo Crecen las Nuevas Empresas Minoristas en Internet12m
Clientes y Marketing Digital9m
Influencia y Cómo se Difunde la Información11m
Estrategias de Precio 1: Introducción11m
Estrategias de Precio 2 – Factores del Cliente12m
Las 7ms9m
1 practice exercise
Cuestionario #320m
Week
4

Week 4

3 hours to complete

BRANDING: Estrategias de Comunicación Eficaz de Marca y Estrategias de Reposicionamiento

3 hours to complete
6 videos (Total 87 min)
6 videos
Elementos de Marca: Escoger el Nombre de una Marca19m
Elementos de Marca: Color y Frases11m
Elementos de Marca: Presentación10m
Elementos de Marca: Persuasión13m
Reposicionando una Marca18m
1 practice exercise
Examen Final1h 20m

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About the Fundamentos Empresariales Specialization

En esta Especialización, desarrollarás técnicas elementales en el lenguaje de los negocios, que podrás usar para cambiar a una nueva carrera, comenzar o mejorar tu pequeño negocio, o aplicar en la escuela de negocios para continuar tu formación. Durante cuatro cursos, aprenderás los fundamentos del marketing, la contabilidad, las operaciones y las finanzas. En el Proyecto Final, aplicarás las habilidades aprendidas para desarrollar una estrategia de mercado para tratar un reto empresarial real....
Fundamentos Empresariales

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