Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review
Beginner · Specialization · 3 - 6 Months

Multiple educators
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Scheduling, Content Strategy, Marketing Strategy and Techniques, Content Development and Management, Campaign Planning, Social Media Campaigns, Search Engine Optimization, Social Media Marketing, Large Language Modeling, Content Optimization, Copywriting, Digital Marketing Campaigns, ChatGPT, Marketing Analytics, Competitive Analysis, Generative AI, Relationship Building, Drive Engagement
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Program Management, Risk Management, Stakeholder Engagement, Project Management Institute (PMI) Methodology, Stakeholder Analysis, Strategic Decision-Making, AI literacy, Decision Intelligence, Stakeholder Management, AI Integrations, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Governance, Model Evaluation, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Interactive Data Visualization, Business Intelligence, Business Intelligence Software, Data Presentation, Infographics, Dashboard Creation, AI literacy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Responsible AI, LLM Application, Augmented and Virtual Reality (AR/VR), Data Analysis, Data Visualization, Model Evaluation
Intermediate · Specialization · 1 - 3 Months
Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Marketing Budgets, Marketing Planning, Marketing Strategy and Techniques, Competitive Analysis, Data-Driven Marketing, Customer Retention, Marketing Automation, Marketing Channel, Marketing Analytics, Target Audience, Persona Development, Target Market, Personalized Campaigns, Campaign Management, Marketing and Public Relations, Brand Strategy, Customer Insights
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Conflict Management, Discussion Facilitation, Solution Design, AI literacy, Professionalism, Service Improvement, Customer Service, Customer experience improvement, Problem Management, Service Design, Quality Improvement, Problem Solving, AI Enablement, Customer Analysis, Customer Insights, Customer Success Management, Customer Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, ChatGPT, Responsible AI, Generative AI, Data Ethics, Risking, Google Gemini, Product Management, Decision Intelligence, AI literacy, AI Enablement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Product Development, Augmented and Virtual Reality (AR/VR), Model Evaluation, Machine Learning, Data Synthesis
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: User Story, Cloud Infrastructure, Cloud Platforms, Agile Software Development, Scrum (Software Development), Agile Methodology, Cloud Computing, Cloud Computing Architecture, Kanban Principles, DevOps, Backlogs, Cloud Services, Cloud Development, Cloud Deployment, Sprint Retrospectives, Cloud Security, Cloud-Native Computing, Devops Tools, Continuous Integration, CI/CD
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Copilot, Microsoft Power Platform, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Word, Microsoft Excel, Spreadsheet Software, Power Platform Architecture & Technical Design, No-Code Development, Data Visualization, Collaborative Software, Microsoft Office, Data Integration, Presentations, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Bank Regulations, Banking, Banking Services, Risk Analysis, Financial Regulations, Customer Analysis, Business Risk Management, Regulatory Requirements, Mobile Banking, Regulatory Compliance, Commercial Banking, Fraud detection, Retail Banking, Financial Industry Regulatory Authorities, Compliance Management, Financial Systems, Customer Insights, Governance Risk Management and Compliance, Environment, Global Positioning Systems
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Distributed Denial-Of-Service (DDoS) Attacks, Prompt Engineering, Kubernetes, Prompt Engineering Tools, Cloud Security, Containerization, Infrastructure As A Service (IaaS), Prompt Patterns, OAuth, Cloud Platforms, Cloud Storage, Cloud Services, Security Controls, Security Awareness, Application Security, Data Security
Intermediate · Specialization · 3 - 6 Months