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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Mastering SEO with Jasper: Ranking and Optimization

      Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Online Advertising, Drive Engagement, Generative AI, Business Marketing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Consumer Behaviour, Persona Development

      4
      Rating, 4 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Consumer Behaviour, Google Analytics, Digital Marketing, User Research, Content Strategy, Web Content, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      UBITS

      Introducción al marketing con Google Ads

      Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Digital Advertising, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Marketing Strategies, Data-Driven Decision-Making, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Maryland, College Park

      Digital Marketing 2

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Email Marketing

      Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Target Audience, Campaign Management, Marketing Strategies, Growth Strategies, Promotional Strategies, Lead Generation, Customer Engagement, Automation, Law, Regulation, and Compliance

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The Hong Kong University of Science and Technology

      Search Engines for Web and Enterprise Data

      Skills you'll gain: Web Analytics and SEO, AI Personalization, Semantic Web, Algorithms, Query Languages, Network Analysis, Text Mining, Information Architecture, Performance Testing, Natural Language Processing, User Research, Data Structures, Business Modeling, Graph Theory, Applied Machine Learning

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Publicidad Digital con Google AdWords

      Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular search engine marketing courses

    • Small Business Marketing Using YouTube: Coursera Project Network
    • Mastering SEO with Jasper: Ranking and Optimization: Coursera Instructor Network
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Introduction to Google SEO: University of California, Davis
    • Introducción al marketing con Google Ads: UBITS
    • YouTube Optimization: Grow Your Presence: Coursera
    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Social Media and Social Content Strategy: Digital Marketing Institute
    • Digital Marketing 2: University of Maryland, College Park
    • Email Marketing: Simplilearn

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