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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • S

    SkillsBooster Academy

    Search Engine Optimization (SEO) with AI

    Skills you'll gain: Agentic Workflows, Search Engine Optimization, Generative Engine Optimization (GEO), Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Generative AI Agents, Cross-Functional Team Leadership, Keyword Research, Prompt Engineering, Semantic Web, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Predictive Analytics, Business Strategy

    4.8 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (6) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Experience Design, Web Analytics, User Experience, Content Optimization, Web Content, Target Audience, Test Tools, Content Performance Analysis, Personalized Campaigns, Marketing, Analytics

    4.3 stars, 111 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (111) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Advertising, Digital Advertising, Data-Driven Decision-Making, Sales Presentation, Budgeting, Cost Estimation, Performance Metric, Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Optimize Content with SEO and Analytics

    Skills you'll gain: Content Performance Analysis, Content Optimization, Web Analytics and SEO, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Content Marketing, Driving engagement, Content Management Systems, Web Analytics, Performance Measurement, Performance Metric, Performance Improvement, Data-Driven Marketing, Copywriting, Process Optimization, Benchmarking, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Optimize Campaigns & SEO Using Analytics Data

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Customer Analysis, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Digital Analysis, Marketing Strategies, Search Engine Optimization, Content Optimization, Campaign Management, Marketing Automation, Data Validation, Cross-Channel Marketing, Trend Analysis, Predictive Analytics

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Digital Media Strategy, Data-Driven Marketing, Marketing Analytics, Automation, Language Interpretation, Translation, and Studies

    Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Arizona

    Strategic Digital Marketing: Digital Marketing Channels

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Google Ads, Search Engine Optimization, Digital Marketing, Cross-Channel Marketing, Keyword Research, Digital Marketing Campaigns, Online Advertising, Paid media, Social Media Strategy, Marketing Channel, Marketing Strategies, Social Media, Digital Brand Strategy, Social Media Campaigns, Social Media Content, Social Media Marketing, Integrated Marketing Communications, Analytical Skills

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Optimize Ads with Google Ads & Quality Scores

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Advertising Campaigns, Bidding, Online Advertising, Campaign Management, Keyword Research, Data-Driven Marketing, Content Optimization, Digital Advertising, Digital Marketing Campaigns, Performance marketing, Search Engine Marketing, Copywriting, Campaign Planning, Data-Driven Decision-Making, Customer experience improvement, Quality Assessment

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    SEO and Content Optimization for Digital Marketing

    Skills you'll gain: Content Optimization, Social Media Content, Search Engine Optimization, Digital Content, Marketing Design, Web Analytics and SEO, Graphic Design, Content Strategy, Social Media, Style Guides, Content Marketing, Marketing Materials, Journey Mapping, Branding, Brand Management, Brand Strategy, Auditing, Sales Process

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing

    4.5 stars, 17 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (17) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Google Ads for Beginners: Master Essentials & Fundamentals

    Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing

    3.7 stars, 22 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.7 (22) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of California, Irvine

    Mobile Marketing, Optimization Tactics, and Analytics

    Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Planning, Data-Driven Marketing, Marketing Effectiveness, Digital Media Strategy, A/B Testing, Web Analytics, Conversion Funnel Analysis, Content Performance Analysis, Digital Marketing, Customer experience improvement, Test Tools, Performance Metric, Performance Measurement, Marketing Strategies, Marketing, Driving engagement, Web Applications, Sales

    4.5 stars, 56 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (56) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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