Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

SkillsBooster Academy
Skills you'll gain: ChatGPT, Search Engine Optimization, Keyword Research, Content Optimization, Web Analytics and SEO, Token Optimization, Content Creation, Web Content, Competitive Analysis, Generative AI, Content Performance Analysis, Campaign Planning, Writing, Content Management, Auditing
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Content Optimization, Content Marketing, Product Promotion
Mixed · Course · 1 - 3 Months

Universidades Anáhuac
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Digital Marketing Campaigns, Marketing Strategies, Email Marketing, Digital Analysis, Online Advertising, Keyword Research, Data-Driven Marketing, Digital Transformation, Social Media Strategy, Marketing Analytics, Campaign Planning, Marketing Planning
★ 4.4 (27) · Beginner · Course · 1 - 3 Months

Skills you'll gain: A/B Testing, Google Analytics, User Experience, Target Audience, Marketing, Analytics
★ 4.3 (111) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Social Media Content, Search Engine Optimization, Social Media Marketing, Brand Marketing, Digital Marketing Tools, Branding, Digital Marketing, Marketing Design, Marketing, Brand Management, Web Design and Development
★ 4.6 (377) · Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Search Engine Marketing, Advertising Campaigns, Paid media, Digital Marketing, Campaign Management, Digital Advertising, Online Advertising, Contextual Advertising, Google Analytics, Web Analytics, Google Gemini, Advertising, Bidding, Budget Management, Marketing Budgets, Google Docs, Demand Generation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Digital Marketing, Search Engine Optimization, Digital Advertising, Online Advertising, Campaign Management, Keyword Research, Marketing, Paid media, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Publishing, Target Audience, Google Ads, Digital Media Strategy, Social Media Campaigns, Email Marketing, Cross-Channel Marketing, Social Media Content, Web Analytics and SEO, Digital Content
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Content Performance Analysis, Digital Marketing, Social Media Strategy, Digital Media Strategy, Performance Measurement, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Business Strategies, Customer Insights, Strategic Thinking, Goal Setting, Business Strategy, Advertising, Brand Strategy, Customer Relationship Building, Growth Strategies, Business, Analysis
★ 4.8 (17) · Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Digital Marketing Tools, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Campaign Management, Digital Advertising, Marketing
★ 3.7 (22) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Keyword Research, Content Optimization, Search Engine Optimization, Web Analytics and SEO, Content Creation, Content Strategy, Blogs, Content Marketing, Style Guides, Social Media Content, Driving engagement, Brand Management, Digital Content, Gap Analysis
Beginner · Course · 1 - 3 Months