Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: AI-Personalisierung, Datenanalyse, Marketing-Analytik, Datenethik, Generative KI, Verantwortungsvolle KI, Erstellung von Inhalten, Analytics, Markenstrategie, Content Marketing, Markenbekanntheit, Markenmanagement, Schnelles Engineering
Mittel · Kurs · 1–4 Wochen

Yonsei University
Kompetenzen, die Sie erwerben: Zielmarkt, Verbraucherverhalten, Branding, Marketing-Kanal, Marketing-Strategien, Social Media-Marketing, Innovation, Go To Market Strategie, Strategisches Marketing, Business-To-Consumer, Marktanalyse, Werbestrategien, Produkt Marketing, Globales Marketing
Gemischt · Kurs · 1–4 Wochen

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness
Anfänger · Kurs · 1–4 Wochen

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Performance Analysis, Performance Measurement, Marketing Automation, Customer experience improvement, Marketing Channel, A/B Testing, Automation
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Email Automation, Email Marketing, Marketing Automation, Performance Analysis, Performance Measurement, Quality Assurance, Campaign Management, Performance Metric, Benchmarking, Marketing Effectiveness, HubSpot CRM, Automation, Key Performance Indicators (KPIs), Marketing Analytics, Data-Driven Decision-Making, Personalized Service, Customer Engagement
Anfänger · Kurs · 1–4 Wochen

Universidad Nacional Autónoma de México
Kompetenzen, die Sie erwerben: Social Media Marketing, Social Media, Social Media Strategy, Target Audience, Digital Marketing, Performance Analysis, Content Creation, Marketing, Marketing Strategies, Campaign Management, Customer Engagement, Instagram, Performance Metric, Brand Management, Facebook, Trend Analysis, LinkedIn, Business Metrics, Crisis Management
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Data-Driven Decision-Making, Minitab, Regression Analysis, Logistic Regression, Statistical Hypothesis Testing, Statistical Analysis, Scatter Plots, Correlation Analysis, Data Analysis, Predictive Analytics, Statistical Methods, Descriptive Statistics, Analytics, Business Analytics, Predictive Modeling, Forecasting, Advanced Analytics, Statistical Modeling, Quantitative Research, Case Studies
Anfänger · Spezialisierung · 1–3 Monate

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour
Anfänger · Kurs · 1–4 Wochen

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
Anfänger · Kurs · 1–4 Wochen

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Insights, Data Quality, Customer Data Management, Customer Engagement, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Cross Selling, Upselling, Predictive Analytics, Data-Driven Decision-Making, Data Integration
Anfänger · Kurs · 1–4 Wochen