Develop practical skills for navigating MailChimp's analytics dashboard and interpreting campaign performance data for strategic decision-making.

Build practical tracking systems for email marketing performance monitoring and develop strategic goal-setting capabilities for continuous improvement.

Learners will understand the analytics gap that UTM parameters solve and master the fundamentals of UTM parameter structure for email tracking.

Learners will implement UTM parameters in real email campaigns using Google's URL Builder and demonstrate how UTM tracking connects email activity to business results.

Learners will identify timeframes that typically show high email engagement and understand the factors that influence optimal send timing.

Learners will monitor daily email opens and clicks and report trends to inform timing strategies.

This module equips marketing professionals with strategic KPI monitoring skills and dashboard management expertise for email marketing campaigns.

Learners will master the systematic process of updating KPI dashboards with email campaign data, transforming raw metrics into strategic business intelligence through effective visualization, contextual annotation, and stakeholder-focused presentation techniques.

Learners develop essential reporting skills that transform campaign data into actionable insights for team decision-making and professional credibility.

Learners will develop the essential skill of transforming raw email campaign metrics into strategic one-page summary reports that drive business decisions and demonstrate professional analytical capabilities.

Learners will master the fundamentals of email A/B testing and implement simple subject line tests to drive data-driven marketing decisions.

Learners will master A/B test execution and analysis, implementing systematic testing processes to transform email marketing data into actionable performance insights.

You will create a comprehensive email analytics dashboard using spreadsheet tools (Excel or Google Sheets) and a provided six-month campaign dataset. The dashboard integrates performance metrics, engagement patterns, A/B testing results, and actionable recommendations into a single, stakeholder-ready deliverable. This project synthesizes data analysis, UTM tracking, KPI monitoring, engagement reporting, A/B testing, and communication skills into a portfolio-worthy artifact.