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Execution and Evaluation

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Execution and Evaluation

Dieser Kurs ist Teil von Spezialisierung „Social Media as a Marketing Tool in Business Communication“

Dozent: Erin Willis

Bei enthalten

Mehr erfahren

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

9 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

9 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Learn to execute effective social media planning.
Analyze social media data to better understand impact.
Evaluate the social media strategy and revise.

Kompetenzen, die Sie erwerben

Kategorie: Content Strategy
Kategorie: Marketing Communications
Kategorie: Brand Strategy
Kategorie: Social Media Marketing
Kategorie: Customer Insights
Kategorie: Social Media Content
Kategorie: Target Audience
Kategorie: Digital Media Strategy
Kategorie: Social Media Analytics
Kategorie: Driving engagement
Kategorie: Content Performance Analysis
Kategorie: Owned Media
Kategorie: Social Media Campaigns
Kategorie: Goal Setting
Kategorie: Social Media Management
Kategorie: Earned Media
Kategorie: Content Creation
Kategorie: Program Implementation
Kategorie: Plan Execution
Kategorie: Social Media Strategy

Wichtige Details

Zertifikat zur Vorlage

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Bewertungen

1 Zuweisung¹

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Unterrichtet in Englisch

91% of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Social Media as a Marketing Tool in Business Communication“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 2 Module

By completing this course, you will master the skills needed to execute effective social media planning, analyze data to gauge its impact, and evaluate and revise your strategies for optimal performance. This course will guide you through implementing a comprehensive social media plan and evaluating its success using various tools to gather consumer data. You will learn to develop targeted, effective social media strategies that align with your business goals.

You will create and refine a social media plan tailored to your business, leveraging research and consumer insights to generate buzz and engage your audience. The course covers marketing communications through paid, earned, shared, and owned media, providing you with a holistic approach to social media marketing. You will receive feedback on your plan, allowing you to make necessary revisions before implementation. What makes this course unique is its practical approach, offering hands-on experience and real-world applications. By the end of the course, you will understand how your social media efforts fit into your company's broader vision and business objectives, ensuring your strategies drive meaningful results.

Moduldetails

You will understand how to implement the social media plan created and how to evaluate its performance. Understanding the different tools available will allow you to gather data on consumers and develop more targeted, more effective social media plans. You will understand how to evaluate the social media strategy and revise content to optimize performance.

Das ist alles enthalten

13 Videos9 Lektüren1 peer review

13 VideosInsgesamt 75 Minuten

Module 1 Introduction2 Minuten
Executing on the GOST5 Minuten
Keeping with the Timeline2 Minuten
Evaluating Progress2 Minuten
Seeing into the Future3 Minuten
Revisiting Evaluation8 Minuten
Measuring the Objectives8 Minuten
Adding Context to the Numbers4 Minuten
Making Corrections4 Minuten
Case Study: Califia Farms12 Minuten
Case Study: Anima Iris11 Minuten
Case Study: Teleport Watches6 Minuten
Case Study: Vans7 Minuten

9 LektürenInsgesamt 76 Minuten

Course Updates and Accessibility Support1 Minute
Google Analytics10 Minuten
Hootsuite, Social Media Best Practices12 Minuten
TEDx, Building Brand18 Minuten
Hootsuite, Social Media Metrics15 Minuten
Califia Farms Website5 Minuten
Anima Iris Website5 Minuten
Teleport Watches Website5 Minuten
Vans Website5 Minuten

1 peer reviewInsgesamt 120 Minuten

Social Media GOST120 Minuten

You will develop and refine a social media plan for your business. From research and consumer insight, you will understand how to create buzz on social media and practice marketing communications using paid, earned, shared, and owned media. You will gain feedback on your social media plan and have the opportunity to revise before implementing. Finally, you will understand how your social media plan fits with the company's great vision and business goals.