When you think of "marketing," you may immediately associate it with advertising, promotion, or pitching, and you're partially correct. However, marketing extends beyond those aspects and is involved in almost every facet of a business. Marketing plays a crucial role in defining the products offered, determining their pricing, and identifying the target audience. Moreover, marketing is directly responsible for shaping the promotional mix, which encompasses the methods of selling, product descriptions, promotional channels, and branding strategies. In this course, we will delve into these responsibilities and explore how these functions intertwine to establish a brand identity for products and services across various industries.