Master the dynamic world of social media through comprehensive exploration of its evolution, impact, and future. This course equips you with critical thinking skills to analyze social media platforms, understand their theoretical foundations, and navigate digital spaces responsibly.
You'll trace social media's evolution from early platforms to modern ecosystems, examining diverse platforms including microblogging, media sharing, professional networking, and messaging apps. Explore foundational theories such as Uses and Gratification Theory, Media Ecology Theory, and Diffusion of Innovation Theory to understand how social media shapes communication and society.
Develop practical skills for the digital age by examining digital identity formation, privacy concerns, ethical considerations, and cybersecurity practices. Learn how to leverage social media for career advancement while understanding the psychological impacts, authenticity challenges, and safety concerns of online interactions.
This course uniquely combines theoretical frameworks with real-world applications, preparing you to engage critically with social media as both a user and professional. Through interactive dialogues, case studies, and hands-on assignments, you'll gain the knowledge and confidence to navigate the evolving social media landscape responsibly and effectively.
The "Humans are Social Media" module aims to provide students with a comprehensive understanding of social media's etymology and its significance in the modern world. Students will explore the evolution from early platforms to the birth of modern socoial media, understanding the drawbacks of early social networking. By the end, students will have a nuanced perspective on the historical development, importance, and challenges associated with social media, enabling them to engage in informed discussions about its role in society.
Das ist alles enthalten
13 Videos7 Lektüren7 Aufgaben
Infos zu Modulinhalt anzeigen
13 Videos•Insgesamt 80 Minuten
Meet Your Instructor: Prof. Basavadatta Mitra•3 Minuten
Meet Your Instructor: Prof. Saikishor Jangiti•2 Minuten
Online Social Media - Course Introductory Video•4 Minuten
Unraveling the Etymology of Social Media•2 Minuten
Unraveling the Origins of a Digital Phenomenon•6 Minuten
Exploring the Impact and Influence of Social Media – Part 1•7 Minuten
Exploring the Impact and Influence of Social Media – Part 2•7 Minuten
Predecessors of Social Media•8 Minuten
Origins of Online Socialising•10 Minuten
Old to New Social Media•7 Minuten
The Birth of Modern Social Media•9 Minuten
Exploring the Challenges of Early Social Media Platforms•9 Minuten
The Perils Encountered in Early Social Networking•7 Minuten
Recommended Reading: Unraveling the Etymology of Social Media•50 Minuten
Recommended Reading: Unveiling the Significance of Social Media in Our World•10 Minuten
Recommended Reading: Tracing the Origins of Online Socialising•10 Minuten
Recommended Reading: Old to New Social Media•10 Minuten
Recommended Reading: The Perils Encountered in Early Social Networking•10 Minuten
7 Aufgaben•Insgesamt 210 Minuten
Unraveling the Etymology of Social Media•30 Minuten
Unveiling the Significance of Social Media in our World•30 Minuten
Tracing the Origins of Online Socialising•30 Minuten
Old to New Social Media•30 Minuten
The Perils Encountered in Early Social Networking•30 Minuten
Let's Practice: Humans are Social Media•30 Minuten
Test Yourself: Humans are Social Media•30 Minuten
Clicking Through Time: The Evolution and Diversity of Social Media
Modul 2•8 Stunden abzuschließen
Moduldetails
Students who complete the "The Evolution and Diversity of Social Media" module will receive a brief introduction to the leading social media platforms. The module's coverage of discussion forums, media sharing, professional networking, microblogging, and sharing of visual information attempts to provide students with an understanding of the distinctive qualities and contributions of each. Students will be thoroughly aware of the varied social media environment by the end, allowing them to interact efficiently with the constantly changing online platforms.
Das ist alles enthalten
10 Videos5 Lektüren7 Aufgaben
Infos zu Modulinhalt anzeigen
10 Videos•Insgesamt 56 Minuten
Microblogging Platforms - Part 1•5 Minuten
Microblogging Platforms - Part 2•3 Minuten
Media Sharing Networks - Part 1•8 Minuten
Media Sharing Networks - Part 2•5 Minuten
Professional Networking and Discussion Forums - Part 1•8 Minuten
Professional Networking and Discussion Forums - Part 2•5 Minuten
Professional Networking and Discussion Forums•30 Minuten
Visual Content Sharing•30 Minuten
Messaging Apps•30 Minuten
Let's Practice: Clicking Through Time: The Evolution and Diversity of Social Media•30 Minuten
Test Yourself: Clicking Through Time: The Evolution and Diversity of Social Media•30 Minuten
Social Theory
Modul 3•7 Stunden abzuschließen
Moduldetails
The "Social Theory" module explores various theories interlinked with social media. The module goes through theories such as Uses and gratification theory, Diffusion of innovation theory and media ecology theory. This module offers a comprehensive exploration of social theory, providing students with a foundational understanding of the various perspectives, concepts, and debates that shape our understanding of society.
Das ist alles enthalten
8 Videos4 Lektüren6 Aufgaben
Infos zu Modulinhalt anzeigen
8 Videos•Insgesamt 44 Minuten
Introduction to Social Media Theory•9 Minuten
Social Network Theory•6 Minuten
Uses and Gratifications Theory•5 Minuten
Social Identity Theory•5 Minuten
Diffusion of Innovations Theory•5 Minuten
Cultural Hegemony Theory•5 Minuten
Media Ecology Theory•5 Minuten
Social Construction of Technology Theory•5 Minuten
4 Lektüren•Insgesamt 200 Minuten
Recommended Readings: Social Media Theory•50 Minuten
Recommended Readings: Uses and Gratifications Theory•50 Minuten
Recommended Readings: Diffusion of Innovations Theory•50 Minuten
Recommended Readings: Media Ecology Theory•50 Minuten
6 Aufgaben•Insgesamt 180 Minuten
Social Media Theory•30 Minuten
Uses and Gratifications Theory•30 Minuten
Diffusion of Innovations Theory•30 Minuten
Media Ecology Theory•30 Minuten
Let's Practice: Social Theory•30 Minuten
Test Yourself: Social Theory•30 Minuten
Social Media Reality
Modul 4•6 Stunden abzuschließen
Moduldetails
The "Social Media Reality" module aims to give students a critical perspective on key aspects of social media. Students will explore the ideologies shaping content and interactions, critically assess exploitation instances, and examine access disparities across demographics. The module also delves into the interconnected growth of social media with the popularity of the internet. By the end, students will be equipped with insights to navigate the complex landscape of social media, fostering a critical understanding of its impact on society.
Das ist alles enthalten
6 Videos3 Lektüren5 Aufgaben
Infos zu Modulinhalt anzeigen
6 Videos•Insgesamt 31 Minuten
Ideologies and Opinion Polarisation•5 Minuten
Echo Chambers and Opinion Amplification•6 Minuten
Exploitation and Terrorism•4 Minuten
Exploitation in Crime•4 Minuten
Access in the 1990s and 2000s - Part 1•6 Minuten
Access in the 1990s and 2000s - Part 2•5 Minuten
3 Lektüren•Insgesamt 150 Minuten
Recommended Reading: Ideologies•50 Minuten
Recommended Reading: Exploitation•50 Minuten
Recommended Reading: Access to Social Media•50 Minuten
5 Aufgaben•Insgesamt 150 Minuten
Ideologies•30 Minuten
Exploitation•30 Minuten
Access to Social Media•30 Minuten
Let's Practice: Social Media Reality•30 Minuten
Test Yourself: Social Media Reality•30 Minuten
Identity, Once an Elusive Concept
Modul 5•9 Stunden abzuschließen
Moduldetails
The "Identity, Once an Elusive Concept" module provides students with a concise exploration of personal identity in the digital age. It covers the complexities of online and offline identity, the influence of algorithms on digital lock-in, strategies for managing digital overuse, and the prevalence of cyberbullying. The module also delves into the intricacies of privacy in the digital era. By the end, students will gain a critical understanding of these key aspects, enabling them to navigate the complexities of personal identity in today's interconnected world.
Das ist alles enthalten
10 Videos5 Lektüren7 Aufgaben
Infos zu Modulinhalt anzeigen
10 Videos•Insgesamt 80 Minuten
Exploring Identities in the Digital Age•10 Minuten
Who are you? Online? Offline? Across Modalities•10 Minuten
The Algorithm Basis•5 Minuten
Understanding the Mechanism and Implications•7 Minuten
Addressing Addiction and Overuse•13 Minuten
Striking a Balance in the Digital Age•6 Minuten
Understanding and Combating Online Harassment•7 Minuten
Preventing and Combating Online Harassment•7 Minuten
A Tangled Issue•8 Minuten
Exploring the Complexities of Personal Privacy•7 Minuten
5 Lektüren•Insgesamt 250 Minuten
Recommended Reading: Who are you Across Modalities•50 Minuten
Recommended Reading: Lock In: The Algorithm Basis•50 Minuten
Recommended Reading: Opting Out•50 Minuten
Recommended Reading: Devil is in the Default•50 Minuten
Recommended Reading: Privacy•50 Minuten
7 Aufgaben•Insgesamt 210 Minuten
Who are you Across Modalities•30 Minuten
Lock In: The Algorithm Basis•30 Minuten
Opting Out•30 Minuten
Devil is in the Default•30 Minuten
Privacy•30 Minuten
Let's Practice: Identity, Once an Elusive Concept•30 Minuten
Test Yourself: Identity, Once an Elusive Concept•30 Minuten
Ethics of Social Media
Modul 6•7 Stunden abzuschließen
Moduldetails
The "Ethics of Social Media" module delves into the complex ethical considerations surrounding the use and impact of social media platforms in contemporary society. It explores the multifaceted intersection of technology, communication, and ethics, aiming to equip participants with a critical understanding of the ethical dilemmas inherent in the digital realm.
Das ist alles enthalten
8 Videos4 Lektüren6 Aufgaben
Infos zu Modulinhalt anzeigen
8 Videos•Insgesamt 39 Minuten
Data Ethics•6 Minuten
Privacy Ethics•5 Minuten
Content Integrity-1•6 Minuten
Content Integrity-2•4 Minuten
User Interaction•5 Minuten
User Well-Being•4 Minuten
Community and Societal Impact-1•4 Minuten
Community and Societal Impact-2•5 Minuten
4 Lektüren•Insgesamt 200 Minuten
Recommended Readings: Data and Privacy Ethics•50 Minuten
Recommended Readings: User Interaction and Well-Being•50 Minuten
Recommended Reading: Community and Societal Impact•50 Minuten
6 Aufgaben•Insgesamt 180 Minuten
Data and Privacy Ethics•30 Minuten
Content Integrity•30 Minuten
User Interaction and Well-Being•30 Minuten
Community and Societal Impact•30 Minuten
Lets Practice: Ethics of Social Media•30 Minuten
Test Yourself: Ethics of Social Media•30 Minuten
Towards a Truly Social Media
Modul 7•6 Stunden abzuschließen
Moduldetails
The "Towards a Truly Social Media" module explores social media dynamics. Students analyze the need vs. want for social media, examine 2021 demographic trends, and assess social media's response to COVID-19. The module prompts anticipation of future trends, fostering a critical understanding of social media's evolving role. Students gain insights into motivations, demographics, and potential developments in this dynamic landscape.
Das ist alles enthalten
6 Videos3 Lektüren5 Aufgaben
Infos zu Modulinhalt anzeigen
6 Videos•Insgesamt 34 Minuten
Origin Evolution and Emergence - Part 1•6 Minuten
Origin Evolution and Emergence - Part 2•6 Minuten
The Role of Social Media in Disseminating COVID-19 Information•6 Minuten
How Social Media Platforms Fueled Connection During the COVID-19 Pandemic•5 Minuten
Shaping the Future Landscape•4 Minuten
Predictions and Projections for the Next Decade•7 Minuten
3 Lektüren•Insgesamt 150 Minuten
Recommended Reading: Need Vs Want of Social Media•50 Minuten
Recommended Reading: Response to Covid-19 Crisis•50 Minuten
Recommended Readings: Future of Social Media•50 Minuten
5 Aufgaben•Insgesamt 150 Minuten
Need Vs Want of Social Media•30 Minuten
Response to Covid-19 Crisis•30 Minuten
Future of Social Media•30 Minuten
Let's Practice: Towards a Truly Social Media•30 Minuten
Test Yourself: Towards a Truly Social Media•30 Minuten
Employment in Social Media
Modul 8•7 Stunden abzuschließen
Moduldetails
The "Employment in Social Media" module explores the dynamic landscape of employment through social media, equipping participants with the knowledge and skills needed to leverage these platforms effectively in their job search and career advancement.
Das ist alles enthalten
8 Videos4 Lektüren6 Aufgaben
Infos zu Modulinhalt anzeigen
8 Videos•Insgesamt 56 Minuten
Introduction to Employment through Social Media•8 Minuten
Job Seeking•9 Minuten
Personal Branding on Social Media•7 Minuten
Recruiting on Social Media•8 Minuten
Freelancing•4 Minuten
Gig Work•5 Minuten
Social Media to Enhance Businesses•9 Minuten
Effects of Marketing with Social Media•7 Minuten
4 Lektüren•Insgesamt 200 Minuten
Recommended Readings: Obtaining Employment Through Social Media•50 Minuten
Recommended Readings: Employment in Social Media•50 Minuten
Recommended Readings: Self-Employment through Social Media•50 Minuten
Recommended Reading: Marketing Using Social Media•50 Minuten
6 Aufgaben•Insgesamt 180 Minuten
Obtaining Employment through Social Media•30 Minuten
Employment in Social Media•30 Minuten
Self-Employment through Social Media•30 Minuten
Marketing Using Social Media•30 Minuten
Let's Practice: Employment in Social Media•30 Minuten
Test Yourself: Employment in Social Media•30 Minuten
Exploring Digital Concerns in Social Media
Modul 9•12 Stunden abzuschließen
Moduldetails
In this module, you will delve into the various concerns surrounding social media use. Explore concepts such as privacy, authenticity, informed consent, and anonymity, gaining an understanding of the risks associated with sharing personal information online. Analyse real-world examples of these concerns in social media interactions. You will gain a comprehensive understanding of the digital challenges you may encounter on social media platforms and will be equipped with the knowledge to navigate them effectively.
Das ist alles enthalten
10 Videos10 Lektüren4 Aufgaben
Infos zu Modulinhalt anzeigen
10 Videos•Insgesamt 96 Minuten
Privacy Concerns•18 Minuten
Authenticity•9 Minuten
Informed Consent•7 Minuten
Anonymity•8 Minuten
Case Study•9 Minuten
Cyberbullying•9 Minuten
Phishing and Scams•5 Minuten
Content Moderation•8 Minuten
Mental Health Impact•7 Minuten
Case Study•16 Minuten
10 Lektüren•Insgesamt 500 Minuten
Recommended Reading: Privacy Concerns•50 Minuten
Recommended Reading: Authenticity•50 Minuten
Recommended Reading: Informed Consent•50 Minuten
Recommended Reading: Anonymity•50 Minuten
Recommended Reading: Case Study•50 Minuten
Recommended Reading: Cyberbullying•50 Minuten
Recommended Reading: Phishing and Scams•50 Minuten
Recommended Reading: Mental Health Impact•50 Minuten
Recommended Reading: Case Study•50 Minuten
4 Aufgaben•Insgesamt 108 Minuten
Understanding Privacy and Authenticity•24 Minuten
Addressing Risks and Ensuring Safety•24 Minuten
Let's Practice: Exploring Digital Concerns in Social Media•30 Minuten
Test Yourself: Exploring Digital Concerns in Social Media•30 Minuten
Ensuring Safety and Promoting Positive Behavior
Modul 10•6 Stunden abzuschließen
Moduldetails
In this module, you will focus on strategies to ensure safety while using social media platforms and promote positive online behavior within digital communities. Through interactive activities and discussions, you will explore cybersecurity practices, seek support networks for addressing online safety concerns, engage in digital advocacy efforts, and demonstrate resilience in navigating challenging online environments. By the end of the module, you will be empowered to navigate social media platforms safely and responsibly, contributing to a positive digital culture and advocating for online safety within your communities.
Recommended Reading: Community Engagement•10 Minuten
Recommended Reading: Case Study•10 Minuten
Course Summary•10 Minuten
4 Aufgaben•Insgesamt 120 Minuten
Cybersecurity Practices and Digital Citizenship•30 Minuten
Building Support Networks and Advocacy•30 Minuten
Let's Practice: Ensuring Safety and Promoting Positive Behavior •30 Minuten
Test Yourself: Ensuring Safety and Promoting Positive Behavior •30 Minuten
Auf einen Abschluss hinarbeiten
Dieses Kurs ist Teil des/der folgenden Studiengangs/Studiengänge, die von Birla Institute of Technology & Science, Pilaniangeboten werden. Wenn Sie zugelassen werden und sich immatrikulieren, können Ihre abgeschlossenen Kurse auf Ihren Studienabschluss angerechnet werden und Ihre Fortschritte können mit Ihnen übertragen werden.¹
Mögliche Abschüsse anzeigen
Auf einen Abschluss hinarbeiten
Dieses Kurs ist Teil des/der folgenden Studiengangs/Studiengänge, die von Birla Institute of Technology & Science, Pilaniangeboten werden. Wenn Sie zugelassen werden und sich immatrikulieren, können Ihre abgeschlossenen Kurse auf Ihren Studienabschluss angerechnet werden und Ihre Fortschritte können mit Ihnen übertragen werden.¹
¹Erfolgreiche Bewerbung und Einschreibung sind erforderlich. Es gelten die Zulassungsbedingungen. Jede Einrichtung legt die Anzahl der Credits fest, die durch die Absolvierung dieser Inhalte anerkannt werden und auf die Abschlussanforderungen angerechnet werden können, wobei bereits vorhandene Credits berücksichtigt werden. Klicken Sie auf einen bestimmten Kurs, um weitere Informationen zu erhalten.
Birla Institute of Technology & Science, Pilani (BITS Pilani) is one of only ten private universities in India to be recognised as an Institute of Eminence by the Ministry of Human Resource Development, Government of India. It has been consistently ranked high by both governmental and private ranking agencies for its innovative processes and capabilities that have enabled it to impart quality education and emerge as the best private science and engineering institute in India.
BITS Pilani has four international campuses in Pilani, Goa, Hyderabad, and Dubai, and has been offering bachelor's, master’s, and certificate programmes for over 58 years, helping to launch the careers for over 1,00,000 professionals.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Finanzielle Unterstützung verfügbar, weitere Informationen
¹ Einige Aufgaben in diesem Kurs werden mit AI bewertet. Für diese Aufgaben werden Ihre Daten in Übereinstimmung mit Datenschutzhinweis von Courseraverwendet.