Explore the transformative impact of AI and machine learning on modern marketing, from foundational concepts to advanced analytics for understanding customer behavior and campaign performance. Gain practical skills in data preparation, KPI analysis, regression, and time series forecasting to drive data-informed marketing decisions.

This course introduces the core principles of AI and machine learning as they apply to marketing, equipping learners with the knowledge to analyze marketing performance and customer behavior. You will learn how to prepare data for machine learning, interpret key performance indicators, apply regression and decision tree analysis, and leverage time series models for strategic planning. By the end of the course, you will be able to use data-driven insights to optimize marketing strategies and anticipate trends. Through a blend of conceptual explanations, real-world examples, and interactive quizzes, this course guides learners step-by-step from foundational AI concepts to practical marketing analytics. Learners will build confidence in applying machine learning techniques to real marketing challenges. This course is part one of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization.