This course offers a deep dive into how Generative AI can revolutionize decision-making. From integrating AI into business strategy to enhancing marketing and HR operations, leaders will gain actionable insights into the power of AI. Hands-on activities provide practical applications for real-world business scenarios.

This course offers executives and business leaders the essential knowledge to leverage Generative AI for strategic decision-making. It starts by introducing foundational AI concepts, including Generative AI, Transformers, and the innovative RAG (Retrieval Augmented Generation) and MCP (Model Context Protocol) technologies. As you move forward, the course dives into practical applications of AI across various sectors. From improving marketing strategies to enhancing HR practices and innovation, real-world case studies from companies like Buzzfeed and GitHub showcase the impact of AI on business operations. This course is designed for business leaders, executives, and decision-makers who want to incorporate AI into their organizations. No technical background is required, but familiarity with business strategy will help maximize the course's value. By the end of this course, you will be able to lead AI adoption in your organization, integrate AI into your business strategies, and apply AI to operations, marketing, HR, and product development. You will be equipped to drive innovation and lead your business into the AI-powered future. This course is designed for business leaders, executives, and decision-makers who want to integrate Generative AI into their organization's strategy. It is ideal for those in leadership roles looking to enhance operations, marketing, HR, and product development using AI. No prior technical expertise is required, although familiarity with business strategy and leadership principles will help you make the most of the course. This course offers a hands-on, practical approach to learning. You'll explore real-world applications of Generative AI, using tools like ChatGPT and Google AI. With a focus on strategic implementation, the course empowers decision-makers to lead AI adoption, integrate AI across business functions, and navigate the AI revolution with confidence. This course is based on Generative AI for Leaders and Executives - Strategic Applications for Decision Makers, by Delta X Technology LLC. Copyright © 2026 Delta X Technology LLC All rights reserved. No part of this course may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews. Packt is one of the world's most prolific publishers of cutting-edge technical content. For over two decades we've made it our mission to curate and publish the knowledge of only the very best technical experts. We focus on real-world courses that help our customers get the job done, with coverage that extends across a wide range of established and cutting-edge technical topics. If you're an individual or an organisation that embraces learning by doing, Packt is the perfect fit for you.