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Scaling Product and Processes

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Scaling Product and Processes

Dieser Kurs ist Teil von Spezialisierung „Scale Up Your Startup“

Unterrichtet in Deutsch (KI-Synchronisation)

Dozenten: Coursera QA Team

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4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

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4 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

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unter 10 Stunden pro Woche

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Was Sie lernen werden

Discuss and compare strategies and frameworks for scaling processes and products in an organization
Explain steps and common strategies for developing pricing and for scaling up marketing and sales operations
Explain the importance of establishing relevant dashboards, KPIs and metrics

Kompetenzen, die Sie erwerben

Kategorie: Sales Management
Kategorie: Working Capital
Kategorie: Business Process
Kategorie: Sales Process
Kategorie: Product Strategy
Kategorie: Leadership and Management
Kategorie: Key Performance Indicators (KPIs)
Kategorie: Entrepreneurship
Kategorie: Business Strategy
Kategorie: Product Management
Kategorie: Product Development
Kategorie: Performance Metric
Kategorie: Sales Strategy
Kategorie: Operational Efficiency
Kategorie: Process Management
Kategorie: Process Optimization
Kategorie: Business Strategies
Kategorie: Go To Market Strategy
Kategorie: Performance Measurement
Kategorie: Growth Strategies

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Unterrichtet in Deutsch (KI-Synchronisation)

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Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Scale Up Your Startup“

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In diesem Kurs gibt es 4 Module

If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup.

In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other startup companies and develop a "toolbox" of scaling solutions. Get perspective on how your startup company operates and optimize it for scale – this course will prime your product and processes for exponential growth!

Moduldetails

Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.

Das ist alles enthalten

3 Videos10 Lektüren1 Aufgabe1 Diskussionsthema1 Plug-in

3 VideosInsgesamt 11 Minuten

Welcome to the Course!2 Minuten
Rethinking Your Product´s Value: From MVP to Whole Product 5 Minuten
Thinking of Your Product Like a Platform4 Minuten

10 LektürenInsgesamt 93 Minuten

Your Product is Already Obsolete10 Minuten
Not All Good Products Make Good Businesses10 Minuten
12 Things About Product-Market Fit10 Minuten
Finding Product Market Fit - A Chief Product Officer´s Perspective10 Minuten
How Superhuman Built an Engine to Find Product Market Fit10 Minuten
Forget Products. Build Ecosystems.10 Minuten
The Difference Between Platforms and Ecosystems10 Minuten
Making Good Decisions As a Product Manager10 Minuten
One for the Roadmap (Podcast)3 Minuten
#GoBeyond (OPTIONAL)10 Minuten

1 AufgabeInsgesamt 30 Minuten

Module 130 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Product, Platform, or Ecosystem?10 Minuten

1 Plug-inInsgesamt 1 Minute

Why the Scale Up Stage of a Company Has Become Increasingly Important (Video)1 Minute

In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.

Das ist alles enthalten

2 Videos7 Lektüren1 Aufgabe1 Diskussionsthema1 Plug-in

2 VideosInsgesamt 12 Minuten

Growth and Growth Teams6 Minuten
Scaling Product Development6 Minuten

7 LektürenInsgesamt 70 Minuten

How The Growth Team Helped Facebook Reach 500 Million Users10 Minuten
The Only Essential Thing Is Growth10 Minuten
Scaling Product Development10 Minuten
Five Lessons from Scaling Pinterest10 Minuten
Five More Lessons from Scaling Pinterest10 Minuten
Rituals For Hypergrowth: An Inside Look At How YouTube Scaled10 Minuten
#GoBeyond (OPTIONAL)10 Minuten

1 AufgabeInsgesamt 30 Minuten

Module 230 Minuten

1 DiskussionsthemaInsgesamt 10 Minuten

Who Is Responsible for Growth?10 Minuten

1 Plug-inInsgesamt 29 Minuten

What Matters Most for Growth? (Video)29 Minuten

The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.

Das ist alles enthalten

4 Videos10 Lektüren1 Aufgabe2 Diskussionsthemen1 Plug-in

4 VideosInsgesamt 22 Minuten

IE Professor Interview: Martin Boehm on Pricing8 Minuten
Scaling Your Sales Operations as You Move Out of the Startup Phase4 Minuten
Marketing: Doubling Down On What Works, Stopping What Doesn´t 5 Minuten
Zappos: Turning Customer Service Into An Advantage5 Minuten

10 LektürenInsgesamt 112 Minuten

The Price is Right! Is it?10 Minuten
9 Tricks To Experiment With Your Pricing Strategy10 Minuten
Scaling Sales: Arming & Aiming — A’s, B’s & C’s10 Minuten
Why Startups Should Establish Qualifying Signals for Sales Teams Early On2 Minuten
Four Main Differences Between Startup Marketing and Scale-Up Marketing10 Minuten
The One Thing That Kills Sales (Podcast)30 Minuten
Building a Sales and Marketing Function at a Product Company10 Minuten
Check Out The Insane Lengths Zappos Customer Service Reps Will Go To10 Minuten
Reid Hoffman And Chris Yeh Share Four Ways To ‘Blitzscale’ Your Business10 Minuten
#GoBeyond (OPTIONAL)10 Minuten

1 AufgabeInsgesamt 30 Minuten

Module 3 30 Minuten

2 DiskussionsthemenInsgesamt 20 Minuten

How Ready is Your Sales Team?10 Minuten
Scalable Customer Service10 Minuten

1 Plug-inInsgesamt 6 Minuten

Scaling Your Company: Scaling and Sales (Video)6 Minuten

In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!

Das ist alles enthalten

6 Videos14 Lektüren1 Aufgabe3 Diskussionsthemen1 Plug-in

6 VideosInsgesamt 55 Minuten

Entrepreneur Interview: Mike Arias (Carto) on Operations22 Minuten
Reporting: Dashboards, KPIs & the Single Clarifying Metric 6 Minuten
Personal Productivity, Energy Levels and Performance5 Minuten
Raising Money: Cash, Breakeven & Investors4 Minuten
VC Interview: Liz Fleming of Adara Ventures16 Minuten
Final Thoughts on the Course1 Minute

14 LektürenInsgesamt 121 Minuten

10 Marketplace KPIs That Matter10 Minuten
OKRs and KPIs—Defining Metrics for Innovative Teams10 Minuten
From Six Weeks Roadmaps to OKRs10 Minuten
Best Practices After 18 Months of OKRs10 Minuten
Overloaded Circuits - Why Smart People Under Perform10 Minuten
Stress, Startups and Survival10 Minuten
The Athlete CEO: The Secrets of Owning Your Odds and Changing the Certainty of Success10 Minuten
VC’s Are Not Your Friends, They’re Frenemies10 Minuten
How Much Should You Raise in Your VC Round? And What Do VCs Look At Before Investing?5 Minuten
The Importance Of Founder-Market Fit & How To Highlight It While Fundraising5 Minuten
Can Your Startup Generate Venture-Scale Returns?10 Minuten
#GoBeyond (OPTIONAL)1 Minute
Rate This Course!10 Minuten
Looking for More Scale-Up Knowledge? Check Out the Specialization10 Minuten

1 AufgabeInsgesamt 30 Minuten

Module 4 30 Minuten

3 DiskussionsthemenInsgesamt 30 Minuten

Demand in the Scaleup Phase10 Minuten
KPIs in Your Company10 Minuten
Changing Roles and Expectations10 Minuten

1 Plug-inInsgesamt 3 Minuten

Scaling Up with Joe Haslam and Daniel Corsten3 Minuten

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Geprüft am 25. Apr. 2023

Very practical!

Geprüft am 28. Juni 2024

This is a great course with practical solutions to strengthen our knowledge as entrepreneurs, and it also shares valuable experiences from successful people.

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