Designed for new and early-career marketers, content creators, and marketing-adjacent professionals, this three-course Specialization turns generative AI into a practical content-production capability. You will learn to choose tools, write effective prompts, preserve brand voice, direct visuals, repurpose assets, personalize campaigns, test content variants, and manage quality across a team. You will also measure performance, build reusable prompt and template libraries, address copyright, disclosure, and bias risks, evaluate emerging tools, and keep human judgment at the center of creative work.
Übungsprojekt
Through AI-assisted dialogues, role-play, and open-ended questions, you will practice authentic decisions such as selecting the right tool, refining an off-brief prompt, adapting one message across channels, designing controlled ad variants, and reviewing content for brand, legal, and ethical risks. You will apply your work to build reusable workflow, message-mapping, measurement, governance, and tool-evaluation artifacts for real marketing situations.
