This specialization consists of three progressive courses designed to equip marketing professionals with AI literacy, practical training, hands-on skills, and the ability to create AI-powered apps, agentic workflows and agents. The program follows a structured learning journey, moving from foundational AI awareness to marketing-specific AI applications, and finally, AI-driven tool creation, automation and innovation.
Why This Program?
Designed specifically for marketing professionals—without technical expertise required
Direct relevance for the daily job routines in marketing
Interactive learning with hands-on exercises with AI tools, sandbox environments, and real-world applications
Offers documentary style, high-quality video sessions with real-world examples and engaging storytelling
Introduces various practical, marketing-specific AI use cases across different AI technologies and modalities
Progressive projects focus on job-specific use case idea generation, conceptualization and creation
Prepares learners to lead AI-driven transformation in marketing
You progress from:
AI Awareness: Understanding & experimenting with AI.
AI Application: Applying AI tools and use cases in daily marketing workflows and routines.
AI Creation & Innovation: Building custom AI-powered solutions in a playful way.
Übungsprojekt
The Specialization includes progressive projects that expand on each other but allows you to choose how deeply you want to engage.
Project 1: Generate an innovative, marketing -specific use case idea.
Project 2: Explore and refine a use case idea into a concrete concept.
Project 3: Build one or more custom AI solutions based on an AI use case concept using modern creator tools.
Each project is fully guided and requires no-coding skills, enabling you to create practical, job-relevant outputs that drive real marketing transformation.
