Who is this program for?

Anyone interested in jumpstarting their career in sales - whether you’re changing careers and looking for an entry-level role, or want to hone your skills in your current role as a sales representative.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

What is customer relationship management?

Customer relationship management, or CRM, is all about managing your relationships with customers in an effort to streamline sales, marketing efforts, customer service, and more. HubSpot provides CRM software for you to use and you learn more about CRM in these courses.

Are the HubSpot exams free?

Yes! You can take the exams and receive the certifications for free when you pass the exam. All that’s required is the creation of an (also free!) HubSpot Academy account.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Spezialisierung „Strategic Customer Relationship Management & Sales Technique“

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spezialisierung ist nicht verfügbar in Deutsch (Deutschland)

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Spezialisierung „Strategic Customer Relationship Management & Sales Technique“

Leading People and Teams Specialization.

Launch your career in inbound sales. Go from beginner to job ready in about (time frame) and earn a Specialization certification from HubSpot. No experience needed to get started.

Dozenten: Rachel Sheldon

5.048 bereits angemeldet

Bei Mehr erfahren enthalten

5-teilige Kursreihe

Befassen Sie sich eingehend mit einem Thema

aus 24 Bewertungen von Kursen in diesem Programm

Stufe Anfänger

Empfohlene Erfahrung

3 months to complete

unter 10 Stunden pro Woche

5-teilige Kursreihe

Befassen Sie sich eingehend mit einem Thema

aus 24 Bewertungen von Kursen in diesem Programm

Stufe Anfänger

Empfohlene Erfahrung

3 months to complete

unter 10 Stunden pro Woche

Was Sie lernen werden

Develop a marketing-driven sales enablement strategy
Generate and manage leads with the HubSpot CRM and Sales Hub tools
Organize, visualize, and report on sales data with HubSpot’s CRM

Kompetenzen, die Sie erwerben

Kategorie: Sales Enablement
Kategorie: Employee Onboarding
Kategorie: Business Reporting
Kategorie: Sales Process
Kategorie: Prospecting and Qualification
Kategorie: Customer Success Management
Kategorie: Sales Management
Kategorie: Sales Strategy
Kategorie: Sales Presentation
Kategorie: Sales Presentations
Kategorie: Data Visualization
Kategorie: Sales
Kategorie: Inside Sales
Kategorie: Sales Development
Kategorie: Persona Development
Kategorie: Sales Training
Kategorie: Lead Generation
Kategorie: Sales Operations

Werkzeuge, die Sie lernen werden

Kategorie: Dashboard
Kategorie: HubSpot CRM

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Unterrichtet in Englisch

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihre Fachkenntnisse.

Erlernen Sie gefragte Kompetenzen von Universitäten und Branchenexperten.
Erlernen Sie ein Thema oder ein Tool mit echten Projekten.
Entwickeln Sie ein fundiertes Verständnisse der Kernkonzepte.
Erwerben Sie ein Karrierezertifikat von HubSpot Academy.

Spezialisierung - 5 Kursreihen

In this specialization, you will learn essential leadership skills, including how to inspire and motivate individuals, manage talent, influence without authority, and lead teams. In this specialization, you will not only learn from Michigan faculty. You will also learn directly from exceptional leaders including Jeff Brodsky, Global Head of HR for Morgan Stanley, and John Beilein, previous Head Coach of the University of Michigan Men’s Basketball Team. We will share with you our research on how to lead people and teams effectively, and work with you to apply these insights to your own teams and leadership. In every course, you will have an opportunity to apply new leadership skills by working through a series of practical leadership assignments. In addition, the capstone will enable you to work on live leadership challenges.

Übungsprojekt

Prepare for a career in Inbound Sales

Receive professional-level training from HubSpot Academy
Demonstrate your proficiency in portfolio-ready projects
Earn an employer recognised certificate from HubSpot Academy
Qualify for in-demand job titles: Sales Representative, Inbound Sales Representative, Sales Enablement Associate

Sales Enablement

KURS 1, 27 Stunden

Was Sie lernen werden

How to manage for sales enablement through alignment of the sales and marketing teams
Strategies for making connections with your buyers
How to enable continued customer success, even after the sale

Kompetenzen, die Sie erwerben

Kategorie: Service Level Agreement

Kategorie: Prospecting and Qualification

Kategorie: Content Marketing

Kategorie: Customer Insights

Kategorie: Goal Setting

Kategorie: Persona Development

Kategorie: Business Writing

Kategorie: Target Audience

Kategorie: Customer Retention

Kategorie: Content Creation

Kategorie: Sales Process

Kategorie: Meeting Facilitation

Kategorie: Sales Enablement

Kategorie: Content Strategy

Kategorie: Customer Engagement

Kategorie: Sales Operations

Kategorie: Sales Strategy

Kategorie: Customer Success Management

Kategorie: Writing

Kategorie: Sales

Inbound Sales

KURS 2, 21 Stunden

Was Sie lernen werden

How to develop an inbound sales strategy that uses social selling
How to identify and connect with inbound leads using an outreach sequence
How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying

Kompetenzen, die Sie erwerben

Kategorie: Prospecting and Qualification

Kategorie: Sales Strategy

Kategorie: Personalized Service

Kategorie: Persona Development

Kategorie: Customer Engagement

Kategorie: Prioritization

Kategorie: Sales Process

Kategorie: Lead Generation

Kategorie: Sales Presentations

Kategorie: Needs Assessment

Kategorie: Inside Sales

Kategorie: Sales Presentation

Kategorie: Email Automation

Kategorie: Sales

Kategorie: Customer Analysis

Kategorie: Sales Prospecting

Lead Management with HubSpot

KURS 3, 22 Stunden

Was Sie lernen werden

How to create an effective lead management strategy and workflow
Lead segmentation, qualification, and nurturing within HubSpot
How to track lead managemetn results and report them in a dashboard

Kompetenzen, die Sie erwerben

Kategorie: Lead Generation

Kategorie: Prospecting and Qualification

Kategorie: HubSpot CRM

Kategorie: Service Level Agreement

Kategorie: Dashboard

Kategorie: Customer Relationship Management (CRM) Software

Kategorie: Business Reporting

Kategorie: Performance Reporting

Kategorie: Management Reporting

Kategorie: Performance Metric

Kategorie: Process Mapping

Kategorie: Email Marketing

Kategorie: Customer Acquisition Management

Kategorie: Workflow Management

Kategorie: Sales Development

Kategorie: Sales Process

Kategorie: Marketing Automation

Kategorie: Performance Measurement

Kategorie: Prioritization

Kategorie: Sales Management

Sales Reporting with HubSpot

KURS 4, 18 Stunden

Was Sie lernen werden

How to audit, clean, and organize your data with HubSpot’s CRM platform
Identify and analyze key metrics for sales effectiveness and customer service success according to your business goals
How to create custom reports on the HubSpot dashboard with compelling data visualizations

Kompetenzen, die Sie erwerben

Kategorie: Dashboard

Kategorie: Data Visualization

Kategorie: Performance Metric

Kategorie: Business Metrics

Kategorie: Customer Relationship Management (CRM) Software

Kategorie: Sales Enablement

Kategorie: Sales

Kategorie: Customer Service

Kategorie: Marketing Analytics

Kategorie: Forecasting

Kategorie: HubSpot CRM

Kategorie: Customer Data Management

Kategorie: Customer Success Management

Kategorie: Performance Reporting

Kategorie: Customer Relationship Management

Kategorie: Business Reporting

Kategorie: Data-Driven Decision-Making

Kategorie: Sales Process

Kategorie: Customer Engagement

Kategorie: Content Performance Analysis

Managing for Frictionless Sales

KURS 5, 16 Stunden

Was Sie lernen werden

How to create an effective and efficient sales process
How to develop a sales team hiring strategy
How to implement an effective sales team onboarding program

Kompetenzen, die Sie erwerben

Kategorie: Sales Process

Kategorie: Employee Coaching

Kategorie: Recruitment Strategies

Kategorie: Employee Onboarding

Kategorie: Sales Training

Kategorie: Sales Strategy

Kategorie: Training Programs

Kategorie: Sales Enablement

Kategorie: Target Audience

Kategorie: Recruitment

Kategorie: Sales Development

Kategorie: Process Development

Kategorie: New Hire Orientations

Kategorie: Consumer Behaviour

Kategorie: Goal Setting

Kategorie: Sales Management

Erwerben Sie ein Karrierezertifikat.

Fügen Sie dieses Zeugnis Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in Social Media und in Ihrer Leistungsbeurteilung.

Dozenten

Rachel Sheldon

HubSpot Academy

8 Kurse6.351 Lernende

Tiphaine Amblard

HubSpot Academy

8 Kurse13.529 Lernende

von

HubSpot Academy

Warum entscheiden sich Menschen für Coursera für ihre Karriere?

Felipe M.

Lernender seit 2018

„Es ist eine großartige Erfahrung, in meinem eigenen Tempo zu lernen. Ich kann lernen, wenn ich Zeit und Nerven dazu habe.“

Jennifer J.

Lernender seit 2020

„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“

Larry W.

Lernender seit 2021

„Wenn mir Kurse zu Themen fehlen, die meine Universität nicht anbietet, ist Coursera mit die beste Alternative.“

Chaitanya A.

„Man lernt nicht nur, um bei der Arbeit besser zu werden. Es geht noch um viel mehr. Bei Coursera kann ich ohne Grenzen lernen.“

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Häufig gestellte Fragen

5 months at 5- 6 hours per week.

This specialisation does not require any background knowledge or experience to get started. Wherever you are in your sales career, the content in these courses will help improve your skills and deepen your understanding.

No, you do not need to take the courses in a specific order, but we recommend you follow this sequence if you choose to take all of them:

Course 1 - Sales Enablement

Course 2 - Inbound Sales

Course 3 - Lead Management with HubSpot

Course 4 - Sales Reporting with HubSpot

Course 5 - Managing for Frictionless Sales

No. Whether you take the exams or not is up to you! The first two courses in the program, Sales Enablement and Inbound Sales, include links to take the free, optional certification exams on the HubSpot platform. The only requirement for these exams is the creation of a free HubSpot Academy account, and the course material includes instructions on how to do so.

While it is not required to complete the course to take the certification exams in the first two courses, we recommend that you do! Everything you learn in the corresponding course will prepare you for the exam. However, the HubSpot exams are a separate entity and their exams can be taken at any time with a HubSpot Academy account.