By the end of this course, learners will be able to evaluate market efficiency, analyze market anomalies, compare traditional and behavioral portfolio models, and apply decision theories to investment scenarios. Learners will gain practical insight into how investor psychology affects asset prices, portfolio choices, savings behavior, and changing market conditions.

The course examines the forms of market efficiency and explores anomalies that challenge assumptions of fully rational markets. Learners will compare traditional portfolio construction and consumption models with behavioral asset pricing, behavioral portfolio theory, and the adaptive market hypothesis. They will also deepen their understanding of utility theory, risk-aversion levels, prospect theory, and the differences between behavioral and traditional decision-making approaches. Completing this course will help learners interpret unusual market patterns, assess different portfolio frameworks, and select suitable theories for analyzing investor choices. What makes this course unique is its integrated treatment of market-level behavior, portfolio construction, and formal decision theory, allowing learners to connect individual investor psychology with broader asset-pricing and market outcomes.