Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.
Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 4 modules dans ce cours
Welcome to the “Introduction to AI for sales professionals” — a unique, hands-on course designed to help you build foundational AI and Generative AI literacy. In this course, you’ll discover how Generative AI is transforming the sales profession, explore key risks and best practices, while experimenting with powerful AI tools in interactive, sales-focused applications.
By the end of this course, you will be able to:
- Understand the fundamentals of AI and its potential opportunities in Sales
- Explore and recognize risks and limitations associated with AI and how to address them
- Practice with different AI tools to get hands-on experience
- Get started with essential prompting techniques for using different Generative AI models
- Discover and try out various sales-specific use cases and AI technologies, explore the ways to integrate them into daily job routines
- Participate in a project to generate a sales-specific AI use case idea with an interest in programming.
- Prepare for the next phase of your AI journey, progressing from foundational to advanced applications
Welcome to the unique “Introduction to AI for sales professionals” course. Just start your AI journey and discover all the fascinating opportunities opened up for you by Artificial Intelligence.
Gain foundational AI and GenAI literacy with hands-on exercises. This module introduces the fast-changing world of Artificial Intelligence and Generative AI (GenAI), focusing on what these current technologies are, how they operate, and how they are transforming the way we work.
Inclus
5 vidéos6 lectures1 devoir3 plugins
Afficher les informations sur le contenu du module
5 vidéos•Total 14 minutes
Evolution of AI technologies•4 minutes
AI in the enterprise environment•2 minutes
Like talking to a human•3 minutes
Prompting as a highly important new skill•3 minutes
Why AI is important for all of us•2 minutes
6 lectures•Total 65 minutes
Course Syllabus: Introduction to AI for Sales Professionals•10 minutes
Overview•10 minutes
Prompting exercise: text generation•5 minutes
Prompting exercise: image generation 1•5 minutes
Prompting exercise: image generation 2•5 minutes
Module summary document•30 minutes
1 devoir•Total 30 minutes
Assessment: Introduction to AI•30 minutes
3 plugins•Total 45 minutes
Prompting exercise: text generation•15 minutes
Prompting exercise: image generation 1•15 minutes
Prompting exercise: image generation 2•15 minutes
AI in Sales
Module 2•2 heures à terminer
Détails du module
This module explores how AI transforms key roles and workflows in sales. You’ll also gain hands-on exposure to impactful use cases and tools, laying the foundation for creating AI-powered solutions tailored to your daily sales routines.
Inclus
1 vidéo2 lectures1 devoir1 plugin
Afficher les informations sur le contenu du module
1 vidéo•Total 7 minutes
Impact of AI on sales•7 minutes
2 lectures•Total 12 minutes
Use case examples for sales•10 minutes
Function & job-specific GenAI use case creator•2 minutes
1 devoir•Total 60 minutes
Generate a sales-specific use case idea•60 minutes
1 plugin•Total 15 minutes
Sales & job-specific GenAI use case creator•15 minutes
Actively Manage AI Risks
Module 3•1 heure à terminer
Détails du module
Understand and avoid risks related to AI. During this module you will become aware of the most relevant limitations and risks related to the use of AI. And you will learn how to effectively address the most important risks. The first part covers the main AI-related risk groups like company-specific, social and existential risks. The second part gives practical advice on how to interact with AI solutions to minimize the risk exposure. At the end you will receive access to a summary document.
Inclus
6 vidéos3 lectures1 devoir
Afficher les informations sur le contenu du module
6 vidéos•Total 22 minutes
Company-specific risks•5 minutes
Social risks•4 minutes
Existential risks•4 minutes
How to avoid company-specific risks•2 minutes
What kind of information to share with AI•4 minutes
How to handle answers and results provided by AI•4 minutes
3 lectures•Total 34 minutes
Overview•2 minutes
Overview•2 minutes
Summary•30 minutes
1 devoir•Total 30 minutes
Assessment•30 minutes
Assessment for Introduction to AI for sales professionals
Module 4•1 heure à terminer
Détails du module
Congratulations! You're about to complete the final stretch of your course. Before you obtain your certificate, you'll just need to complete the final assessment. Good luck!
Inclus
1 devoir
Afficher les informations sur le contenu du module
1 devoir•Total 30 minutes
Assessment•30 minutes
Obtenez un certificat professionnel
Ajoutez ce titre à votre profil LinkedIn, à votre curriculum vitae ou à votre CV. Partagez-le sur les médias sociaux et dans votre évaluation des performances.
Instructeur
Évaluations de l’enseignant
Évaluations de l’enseignant
Nous avons demandé à tous les étudiants de fournir des commentaires sur nos enseignants au sujet de la qualité de leur pédagogie.
The AI Business School, founded in 2018, empowers companies of all sizes to succeed in AI-driven transformation. Its AI adoption platform combines software and content to deliver personalized training, seamless AI integration, measurable impact, and strategic partnerships with Microsoft, GitHub, OpenAI, and more—shaping tomorrow's world through innovation.
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.