How long does it take to complete the course?

The course is designed to be completed in 2 hours of video content. While the core videos take approximately 2 hours to watch, you may spend additional time reflecting on the content, engaging in course activities, and participating in the Facebook community or AI assistant features to deepen your learning experience.

Can I preview a course before enrolling?

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

When will I have access to the lectures and assignments?

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

What will I get when I enroll?

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Value-Based Selling

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

Value-Based Selling

Instructeur : Packt - Course Instructors

Inclus avec

7 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

4 heures à compléter

Planning flexible

Apprenez à votre propre rythme

7 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

4 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

How to confidently price your services based on the value you provide.
Strategies for creating value in every client interaction to build trust.
How to position your expertise and gain visibility in a competitive market.
The power of authentic marketing and using testimonials to build credibility.

Compétences que vous acquerrez

Catégorie : Marketing Strategies
Catégorie : Intellectual Property
Catégorie : Content Creation
Catégorie : Client Services
Catégorie : Business Strategies
Catégorie : Thought Leadership
Catégorie : Branding
Catégorie : Selling Techniques
Catégorie : Innovation
Catégorie : Consultative Selling
Catégorie : Value Propositions
Catégorie : Target Audience
Catégorie : Communication

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

octobre 2025

Évaluations

7 devoirs

Enseigné en Anglais

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Il y a 7 modules dans ce cours

This course features Coursera Coach!

A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. In this comprehensive course, you’ll master the principles of value-based selling and learn how to confidently price your services based on the real value you deliver. Through practical strategies and expert guidance, you’ll understand how to shift away from traditional pricing models and build stronger, more profitable client relationships. You’ll gain the skills to consistently create value in every interaction, positioning your expertise in ways that increase visibility and trust. As you move through the course, you’ll explore key topics like shaping exceptional value, understanding market forces, and communicating your worth effectively. We also dive into the importance of innovation, authority, and leveraging intellectual property to build a strong reputation and boost your sales. With an emphasis on authentic marketing and social proof strategies, you’ll learn how to use testimonials and content to attract the ideal clients for your business. This course is perfect for professionals looking to elevate their selling techniques and embrace the value-based approach to pricing and client interaction. Whether you’re a consultant, freelancer, or business owner, you'll gain the tools to differentiate yourself in a competitive market. The course is designed for those seeking to build long-term, sustainable success by creating real value in every aspect of their business. By the end of the course, you will be able to confidently charge what you're worth, craft compelling value propositions, leverage client testimonials for marketing, and position yourself as an expert in your field.

In this module, we will introduce the fundamentals of value-based selling and show you how it can elevate your business. You’ll learn how to price your services based on the real value you deliver and consistently create value in client interactions. Additionally, we'll cover the course's unique support features to help you maximize your learning journey.

Inclus

4 vidéos

In this module, we will explore the drawbacks of the traditional hourly fee model and guide you through transitioning to value-based pricing. You'll learn how to identify and communicate your distinct value in a crowded marketplace and shift your focus from selling a product to delivering transformative solutions.

Inclus

3 vidéos1 devoir

In this module, we will show you how to craft exceptional value through effective solution development. You’ll learn how to confidently communicate your expertise to ensure you are compensated fairly, while also aligning your offerings with client expectations to build lasting relationships.

Inclus

4 vidéos1 devoir

In this module, we’ll dive into strategies for sustaining innovation and establishing your expertise. You’ll discover how to position yourself as a trusted authority in your niche and leverage your intellectual property to differentiate your brand and boost your business growth.

Inclus

4 vidéos1 devoir

In this module, we will teach you how to grow your business with authentic marketing tactics that resonate with your audience. You'll learn how to gather and use client testimonials to build social proof, and develop strategies to position yourself as the preferred provider in your industry.

Inclus

4 vidéos1 devoir

In this module, we focus on the importance of lifelong learning and ongoing innovation to stay ahead in your field. You’ll discover how interactive Q&A can deepen your knowledge and how to use participant feedback to improve your offerings and ensure long-term success.

Inclus

3 vidéos1 devoir

In this module, we will celebrate your success in becoming a certified Value-Based Selling professional. We’ll provide actionable next steps to help you apply your newfound skills and strategies, ensuring you can immediately start using your certification to create real-world success.

Inclus

1 vidéo2 devoirs

Instructeur

Packt - Course Instructors

Packt

1 177 Cours285 401 apprenants

Offert par

Packt

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Étudiant(e) depuis 2018

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Jennifer J.

Étudiant(e) depuis 2020

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Foire Aux Questions

Value-based selling is a sales approach where the focus is on highlighting the value and outcomes that a product or service delivers to the customer, rather than merely competing on price. This method is increasingly relevant because it allows businesses to build stronger, more meaningful relationships with clients by addressing their specific needs and demonstrating a tangible return on investment. Value-based selling helps differentiate your offering in a competitive market and fosters long-term success through client satisfaction.

This course on Value-Based Selling is designed to teach professionals how to adopt a value-driven approach to sales. It covers everything from shifting away from traditional pricing models, like hourly billing, to learning how to communicate and position your value effectively. The course provides practical strategies for consistently creating value in client interactions, leveraging innovation, and using social proof for authentic marketing. By the end, you'll be equipped to sell based on outcomes and build lasting relationships with clients.

After completing this course, you'll have the skills to confidently price your services based on the value you provide, rather than just time or product features. You will also be able to craft compelling value propositions, communicate your worth effectively to clients, and position yourself as an authority in your industry. Additionally, you’ll be able to leverage client testimonials and innovative marketing strategies to differentiate yourself in a competitive market, all while continuing to evolve and grow professionally.

There are no strict prerequisites for this course. However, it is ideal for individuals who already have some experience in sales or business and are looking to adopt a more strategic, value-based approach to their work. Basic knowledge of sales processes or business operations will be beneficial, but anyone interested in learning and applying value-based selling techniques can successfully take the course.

This course is perfect for professionals in sales, marketing, consulting, and service-based industries who are looking to elevate their approach to sales. It’s especially beneficial for entrepreneurs, small business owners, or anyone seeking to transition from traditional pricing models to value-based selling, all while establishing themselves as an expert and leader in their field.