Behind every social media post, review, or wiki edit lies a set of technologies and business concepts worth understanding on their own terms. You'll examine key Web 2.0 tools, including blogs, wikis, microblogs, and social networking sites, along with the major categories of Web 2.0 platforms. Next, you'll explore social commerce and how organizations use social computing technologies to create value while managing associated benefits and risks. The module concludes with an examination of social shopping, including ratings, reviews, group buying, and social marketplaces, and their influence on consumer purchasing behavior. 💡 Tip for Success: As you work through this module, audit how your own company shows up across these platforms. A quick review of your organization's ratings, reviews, or social storefront can reveal how customers are already forming opinions before your team ever engages them directly.

Few tools touch as many parts of an organization as social media does, and this module traces its reach across three critical functions. You'll begin by exploring how companies use social networking platforms for advertising and market research, including the ways organizations gather and analyze customer insights. Next, you'll examine how social computing has transformed customer relationship management by empowering customers and reshaping how organizations interact with customers. The module concludes with a focus on human resource management, including how organizations use social platforms for recruiting, onboarding, and employee development, as well as how job seekers can use these tools to support their career goals. 💡 Tip for Success: Whether you're managing a brand's social presence, responding to customer feedback, or building your own professional network, the strategies in this module can be applied immediately. Try auditing your LinkedIn profile or your company's customer response process this week to put what you've learned into practice.

Summative assessment for the course