Plan, launch, and optimize go-to-market campaigns using Microsoft tools including Power BI, Excel, LinkedIn Campaign Manager, and AI assistants like ChatGPT or M365 Copilot. This Microsoft-partnered GTM Strategy Professional Certificate builds hands-on skills in market analysis, competitive positioning, campaign execution, and performance analytics for marketing professionals ready to advance their careers. Designed for marketers with 1–3 years of experience, the program progresses from strategic foundations to applied execution. You'll evaluate market opportunities, create buyer personas, develop messaging frameworks, design multi-channel customer journeys, and build dashboards to measure campaign performance. Enterprise learners can extend their skills with optional Dynamics 365 Customer Insights–Journeys pathways. You'll complete three portfolio-ready projects: a competitive positioning and content strategy brief, an integrated campaign launch plan with LinkedIn advertising strategy, and a post-launch performance analysis with optimization recommendations. Each project produces artifacts you can showcase to employers. By completion, you'll be prepared for roles such as GTM Marketing Manager, Product Marketing Specialist, Digital Campaign Manager, and Marketing Operations Analyst. The program includes career resources for portfolio development, résumé optimization, and interview preparation. Familiarity with spreadsheet tools recommended.
Projet d'apprentissage appliqué
Complete three portfolio-ready projects that demonstrate GTM skills to employers. Project 1: Product Messaging & Content Strategy Brief: Analyze the competitive landscape, build a positioning canvas, develop a messaging framework with SEO priorities, and create a content strategy brief ready for stakeholder review. Project 2: Integrated Campaign Launch Plan: Design a multi-step customer journey with branching logic, plan a LinkedIn advertising campaign using ABM targeting, build a launch calendar with dependencies, and create a RACI chart with risk mitigation strategies. Project 3: Post-Launch Performance Review: Build a Power BI dashboard (or Excel workbook) tracking campaign KPIs, conduct actual vs. forecast variance analysis, apply attribution logic to evaluate channel efficiency, and present budget reallocation recommendations with testable hypotheses. Each project produces portfolio-ready artifacts with clear documentation for job applications.
