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Build Trustworthy AI: Measure Human Connection

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Build Trustworthy AI: Measure Human Connection

This course is part of multiple programs.

Instructors: Coursera Support

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Recogniz users form human-like attachments to AI companions.
Measure perceived warmth and competence using a standardized survey.
Determine the low trust scores require escalation to human support.

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

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Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform how you approach AI companion products by mastering the psychology of human-AI trust. You'll apply anthropomorphism concepts to categorize the human qualities users attribute to AI—classifying signals as warmth-related or competence-related to build actionable user profiles. You'll master the two-question warmth-and-competence survey that captures how users perceive your AI, rooted in decades of social psychology research. And you'll apply threshold-based decision rules that transform passive data collection into proactive user protection.

Through realistic Role Plays with skeptical colleagues and program coordinators, you'll practice categorizing anthropomorphic signals and presenting data-driven recommendations. Coach Dialogues challenge your judgment on ambiguous cases where the data doesn't tell the whole story. Essential skills for UX researchers, Trust & Safety analysts, product managers, and anyone building or supporting AI companion experiences. No technical background required—just a commitment to responsible AI deployment.

Module details

Apply the psychology of anthropomorphism to real AI companion interactions—categorizing the human-like qualities users attribute to chatbots and classifying each signal as warmth-related or competence-related. You'll use the Anthropomorphism Identification Worksheet to document findings from chat transcripts and connect those signals to the survey instrument you'll administer.

What's included

4 videos1 reading

4 videosTotal 28 minutes

Building Trustworthy AI Through Human Connection Measurement3 minutes
Applying Anthropomorphism: Using Psychology to Categorize Human-AI Attachment8 minutes
Warmth and Competence: Classifying User Language on the Two Dimensions That Matter8 minutes
Anthropomorphism Analysis: Interpreting Ambiguous Signals in a Chat Transcript8 minutes

1 readingTotal 10 minutes

From Social Psychology to AI: Applying Frameworks to Categorize and Measure Human-AI Trust10 minutes

Master the complete workflow from administering the warmth-competence survey to making threshold-based escalation decisions. Learn why an average score below 4 signals the need for human outreach, and how to flag accounts appropriately in your Dashboard. You'll practice the full cycle: send survey, record results, evaluate against threshold, and document escalation decisions.

What's included

3 videos2 readings1 assignment

3 videosTotal 20 minutes

The Survey Workflow: From Administration to Dashboard Entry8 minutes
Threshold Evaluation: A Complete Dashboard Walkthrough8 minutes
Your Role in Building Trustworthy AI: What's Next4 minutes

2 readingsTotal 20 minutes

When AI Trust Breaks Down: The Case for Human-in-the-Loop Escalation10 minutes
Career Resources: Building Your Career in AI Trust & Safety: Resources and Next Steps10 minutes