Universitat Autònoma de Barcelona
¿Cómo persuadir? Jugando con palabras, imágenes y números
Universitat Autònoma de Barcelona

¿Cómo persuadir? Jugando con palabras, imágenes y números

Jordi Vallverdú
Oriol Farrés

Instructors: Jordi Vallverdú

156,926 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.4

(3,146 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
98%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.4

(3,146 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 6 hours
Learn at your own pace
98%
Most learners liked this course

Details to know

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Assessments

4 assignments

Taught in Spanish

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There are 5 modules in this course

Te presentamos los tres formatos de argumentación del curso: palabras, imágenes y números, y cómo mejorar tus habilidades persuasivas con cada uno de ellos.

What's included

1 video6 readings

Durante este módulo nos iniciaremos en el estudio de lo que significa argumentar y al mismo tiempo realizaremos una incursión en cada uno de los grandes temas o áreas del curso. Al finalizar el módulo tendremos una idea clara sobre los mecanismos básicos argumentativos empleados profusamente en el siglo XXI.

What's included

3 videos1 assignment

En este módulo vamos a estudiar las técnicas lógicas y argumentativas de la persuasión con palabras. Para ello, vamos a dirigir nuestra mirada a la historia de la retórica, la tipología de argumentos, las falacias y la dialéctica.

What's included

5 videos1 reading1 assignment

Este módulo se centra en cómo persuadir utilizando imágenes. Mostraremos la utilidad de las imágenes para facilitar la presentación de un argumento, veremos cómo las imágenes pueden mentirnos y se ofrecerán una serie de recomendaciones prácticas para mejorar la capacidad argumentativa de las imágenes en una presentación tipo Powerpoint.

What's included

5 videos1 reading1 assignment

Al finalizar el módulo, las personas que lo han seguido tendrán mayores conocimientos sobre los mecanismos psicológicos y argumentativos que se producen en los entornos numéricos.

What's included

5 videos1 assignment

Instructors

Instructor ratings
4.5 (561 ratings)
Jordi Vallverdú
Universitat Autònoma de Barcelona
3 Courses225,091 learners
Oriol Farrés
Universitat Autònoma de Barcelona
1 Course156,926 learners

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4.4

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