University of Colorado Boulder
Creating a Technology Startup Company
University of Colorado Boulder

Creating a Technology Startup Company

This course is part of Technology Entrepreneurship Specialization

Taught in English

Some content may not be translated

John E. Thomas

Instructor: John E. Thomas

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

34 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

What you'll learn

  • By successfully completing this course, you will be able to describe the meaning of entrepreneurial systems thinking.

  • You will be able to identify the roles and responsibilities of founders, key management, and the board of directors.

  • You will also be able to summarize the components of operations in a technology startup and the value of tools for tracking metrics.

  • Lastly, you will be able to create Product, Market, and Management & Operations business plans.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

34 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Technology Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 5 modules in this course

The first session presents the startup business environment as a complex ecosystem. Entrepreneurial systems thinking is introduced along with a whole company perspective. Value chains and supply chains are reviewed, and the five stages of the technology adoption life cycle are examined.

What's included

8 videos12 readings1 quiz1 peer review

The second session takes a detailed look at business models and introduces tools for constructing them. A Concept Quick Pitch is reviewed, and the core messages are defined. Business planning is presented as a dynamic process of processes with uses that may be internal or external to the firm.

What's included

6 videos9 readings1 quiz1 peer review

This session presents the concepts and methods of market segmentation and sizing, identifying target customers, and constructing a customer persona. SWOT analysis is presented as a tool for examining competitive threats. Porter’s five forces are introduced to explain the operational dynamics of a firm.

What's included

8 videos9 readings1 quiz1 peer review

In this session, the roles and responsibilities of founders, key management, and board of directors are introduced. Some of the important considerations and strategies for recruiting and retaining key management and boards are presented. The importance of effective leadership that includes authenticity and emotional intelligence is reviewed.

What's included

7 videos11 readings1 quiz1 peer review

The last session looks at some of the practical operational questions and considerations faced by a new technology startup. The productization process is summarized and the concept and use of a minimum value product is introduced. The Balanced Scorecard is presented as a method and tool for tracking critical performance metrics. Product, Market, Management & Operations business plan outlines are presented.

What's included

7 videos9 readings2 quizzes1 peer review

Instructor

John E. Thomas
University of Colorado Boulder
5 Courses3,809 learners

Offered by

Recommended if you're interested in Entrepreneurship

Get a head start on your degree

This course is part of the following degree programs offered by University of Colorado Boulder. If you are admitted and enroll, your coursework can count toward your degree learning and your progress can transfer with you.

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