University of Colorado Boulder
Building and Pitching Marketing Campaigns in Tech Industries
University of Colorado Boulder

Building and Pitching Marketing Campaigns in Tech Industries

This course is part of Marketing Strategy for Engineers and Technologists Specialization

Taught in English

John Svoboda

Instructor: John Svoboda

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

21 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

What you'll learn

  • Learn about the ongoing marketing campaign support and rebalancing needs.

  • Learn the practices of revenue forecasting.

  • Learn proven approaches to pitching innovation to executives.

  • Learn how to create and employ an artistic representation of your company.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

21 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Marketing Strategy for Engineers and Technologists Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 6 modules in this course

Sales, Public Relations and Sponsorships

What's included

4 videos12 readings1 assignment

Understand Financial Concerns facing Startups and Profitability Factors.

What's included

3 videos4 readings2 assignments

Organize, Edit and Finalize Your PLAN. Learn to Deliver a Compelling Presentation to Secure Funding.

What's included

4 videos4 readings1 assignment

Understand Operational Concerns facing Startups and Profitability Factors.

What's included

5 videos9 readings1 assignment

Here we focus on the creative and subjective areas of marketing and advertising: , creating successful brands, how companies develop a solid logo, and how Mood Boards are built to bring design consensus and coordination within a firm.

What's included

4 videos12 readings1 assignment

Customer Service, Customer Centricity, CRM and Loyalty Programs.

What's included

3 videos7 readings1 assignment1 peer review

Instructor

John Svoboda
University of Colorado Boulder
3 Courses1,985 learners

Offered by

Recommended if you're interested in Marketing

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Frequently asked questions