أدى التطور التكنولوجي في العقود الأخيرة إلى زيادة التنافس على مختلف الأصعدة، وتنوعت رغبات وأذواق العملاء في اختيار المنتجات والخدمات، بمختلف المواصفات والأسعار من كل أنحاء العالم، لذلك تحتم على الشركات مراقبة والتنبؤ بالتغيرات في احتياجات العملاء، كي تستطيع الاستمرار في تلبية هذه المتطلبات، فالشركات الناجحة تمتلك تركيزاً قوياً على العملاء (Customer Focus)، بمعنى أنها تركز على تلبية طلباتهم، وهذا بالتأكيد ينبع من إدراكها أن العملاء أهم عامل لزيادة أرباح الشركة واستمراريتها، من هنا فإن على الشركات أن تعدل استراتيجياتها وتتبنى فكر الحفاظ على العملاء، أكثر من حرصها على تحقيق أرباح قصيرة المدى وهذا الفكر يجب أن يتبناه جميع موظفي الشركة.
التركيز على العملاء وأثر ذلك على الربحية
Gain insight into a topic and learn the fundamentals.
4.5
(11 reviews)
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
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Assessments
6 assignments
Taught in Arabic
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There is 1 module in this course
ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: شرح أهمية اكتساب رضا العملاء وولائهم، فهم أنواع العملاء المختلفين والاستراتيجية التسويقية اللازم اتباعها مع كل نوع، توضيح تأثير المحافظة على العملاء على ربحية الشركة.
What's included
9 videos1 reading6 assignments1 discussion prompt
Instructor
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