This course is part of the Supply Chain Analytics Specialization

4.5
stars
243 ratings

Yao Zhao

15,401 already enrolled

Offered By

Supply Chain Analytics SpecializationRutgers the State University of New Jersey

About this Course

18,046 recent views

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing!
Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to  

1. Improve the forecasting accuracy by building and validating demand prediction models. 
2. Better stimulate and influence demand by identifying the drivers (e.g., time, seasonality, price, and other environmental factors) for demand and quantifying their impact.

AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand.

I hope you enjoy the course!

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 5 in the

Supply Chain Analytics Specialization

Beginner Level

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

What you will learn

Use data analytics to predict demand with trend (as in new product introduction), seasonality, price elasticity and other environmental factors.
Identify the key drivers for demand and quantify their impact.
Build, validate and improve forecasting models with both continuous and categorical variables.

Skills you will gain

Model Selection Validation Improvement
Regression Analysis
Demand Planning and Forecasting
Data Visualization (DataViz)
Marketing Analytics

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 5 in the

Supply Chain Analytics Specialization

Beginner Level

Approx. 9 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.59/5 (67 Ratings)

Yao Zhao

Professor

Supply Chain Management

65,343 Learners

6 Courses

Offered by

Rutgers the State University of New Jersey

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

Welcome!

Welcome to the exciting world of Demand Analytics! In Week 1, you will learn the crisis that AK MetalCrafters, a leading cookware manufacturer in North America, faced in launching new products, and how AK successfully resolved the crisis using Demand Analytics. You will also learn the general principles of demand planning and forecasting, and how it fits into a firm's integrated business planning.

2 hours to complete

3 videos (Total 15 min), 2 readings, 2 quizzes

Week2

Week 2

2 hours to complete

Predicting Trend

2 hours to complete

5 videos (Total 23 min), 3 readings, 3 quizzes

Week3

Week 3

2 hours to complete

Predicting the Impact of Price and Other Environmental Factors

2 hours to complete

3 videos (Total 15 min), 1 reading, 3 quizzes

Week4

Week 4

2 hours to complete

Predicting Seasonality

2 hours to complete

3 videos (Total 17 min), 2 readings, 2 quizzes

Reviews

4.5

49 reviews

5 stars
70.37%
4 stars
20.16%
3 stars
4.52%
2 stars
3.70%
1 star
1.23%

TOP REVIEWS FROM DEMAND ANALYTICS

by RBAug 4, 2021

The course helped me to understand demand analytics.

by ASApr 17, 2020

This course if good for beginners to get understanding of forecasting techniques. Also provides better understanding of Regression analysis and various modelling methods to Supply chain personals,

by SNOct 10, 2022

Was expecting a bit more advanced techniques for forecasting demand. However, it's a great course for a beginner.

by KROct 26, 2020

Concepts are very well explained by Dr. Yao Zhao. I really impressed by the way he kept the course materials simple , yet driving the crux of the subject to reach the learners

View all reviews

About the Supply Chain Analytics Specialization

This Specialization is intended for people seeking to integrate supply chain management with data analytics. Through five courses, you will discover and solve problems in various domains of a supply chain, from source, make, move to sell. Upon completion, you will learn concrete data analytics skills and tools to improve supply chain performance.

Supply Chain Analytics Essentials: Supply chain pain points and how analytics may relieve them, job opportunities and intelligence. Business intelligence and Competitive Analysis: Use data analytics to assess the competitive environment and discover business problems and opportunities. Demand Analytics: Data analytics for demand forecasting and planning. Inventory Analytics: Discover and solve inventory problems - an essential part of Sales & Operations Planning. Supply Chain Analytics: Use analytics to design logistics strategies for a large-scale distribution system.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Build employee skills, drive business results

Discover Coursera for Business

Demand Analytics

About this Course

What you will learn

Skills you will gain