About this Course
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Beginner Level

Approx. 9 hours to complete

Suggested: 4 weeks of study, about 2.5 hours / week....

English

Subtitles: English

What you will learn

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    Use analytics to predict demand with trend (as in new product introduction), seasonality, price elasticity and other environmental factors.

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    Assess and quantify the impact of various factors on demand.

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    Build, validate and improve forecasting models with both continuous and categorical variables.

Skills you will gain

Model Selection Validation ImprovementRegression AnalysisDemand Planning and ForecastingData Visualization (DataViz)Marketing Analytics

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 9 hours to complete

Suggested: 4 weeks of study, about 2.5 hours / week....

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Welcome!

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! In week 1, you will learn the story of AK MetalCrafters – a leading cookware manufacturer in North America, the crisis that AK faced in launching new products, and how AK successfully resolved the crisis using Demand Analytics. You will also learn the general principles of demand planning and forecasting, and how it fits into a firm's integrated business planning.

...
3 videos (Total 15 min), 2 readings, 2 quizzes
2 readings
Is this course right for me?20m
Four Pillars of Demand Planning Excellence30m
1 practice exercise
General principles30m
Week
2
2 hours to complete

Predicting Trend

Welcome to week 2 of Demand Analytics! In week 1, you learned the general principles, now in week 2, you will put them to action by building and interpreting a linear model for predicting the trend (as in new product introduction). You will also learn data collection, pre-processing and visualization techniques, which are critical to model building.

...
5 videos (Total 23 min), 3 readings, 3 quizzes
5 videos
Build and interpret a linear model8m
Build and interpret a linear model screencast2m
3 readings
Software selection and preparation20m
The visualization example10m
Build and interpret a linear model: example10m
1 practice exercise
Predicting trend20m
Week
3
2 hours to complete

Predicting the Impact of Price and Other Environmental Factors

Welcome to week 3! In week 2, you built a linear model to predict the trend. In this week, you will validate and improve the model by first analyzing its errors to identify missing variables and then building a multiple regression model to capture not only the trend but also the impact of price and other environmental factors.

...
3 videos (Total 15 min), 1 reading, 3 quizzes
1 reading
Multiple regression example10m
2 practice exercises
Model validation and improvement25m
Multiple regression15m
Week
4
2 hours to complete

Predicting Seasonality

In this last week, you will further improve your demand forecasting model by including seasonality to capture the periodic patterns in the errors of the model that you built in week 3; you will learn how to model and format categorical variables, and how to create and test your forecast.

...
3 videos (Total 17 min), 2 readings, 2 quizzes
2 readings
Categorical variables example10m
Forecasting and testing example10m
1 practice exercise
Modeling and formatting categorical variables10m

Instructor

Avatar

Yao Zhao

Professor
Supply Chain Management

About Rutgers the State University of New Jersey

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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