Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook Ads e Email Marketing.
Marketing Digital
Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Gain insight into a topic and learn the fundamentals.
2,277 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
Skills you'll gain
- Digital Marketing
- Email Marketing
- Marketing Analytics
- Campaign Management
- Digital Marketing Campaigns
- Conversion Funnel Analysis
- Web Analytics
- Pay Per Click Advertising
- Advertising Campaigns
- Marketing Strategies
- A/B Testing
- Search Engine Optimization
- Online Advertising
- Marketing Planning
- Search Engine Marketing
- Digital Advertising
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Portuguese (Brazil)
97%
Most learners liked this course
See how employees at top companies are mastering in-demand skills
There are 5 modules in this course
Instructors
Instructor ratings
(404 ratings)
Offered by
Explore more from Marketing
University of Arizona
University of Arizona
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
82.30%
- 4 stars
13.65%
- 3 stars
1.80%
- 2 stars
0.70%
- 1 star
1.53%
Showing 3 of 2277
CE
Reviewed on Jul 10, 2018
O site deveria permitir concluirmos o curso no nosso próprio tempo.Gostaria de terminalo em 1 semana mais não posso, pois vocês não permitem assistir mais aulas até a abertura da semana!
IS
Reviewed on Oct 15, 2020
Um curso muito didático e de extrema importância para nós, que vivemos na era digital. Aprendi muito mesmo com o curso, obrigada aos envolvidos e parabéns pelo conteúdo exposto.
KL
Reviewed on Nov 10, 2019
Única critica fica por conta do bloqueio a quem não compra o certificado. Não tenho condições para efetuar a compra no momento e por isso, não posso passar para a segunda semana.
