El marketing se caracteriza por la naturaleza multidimensional de sus funciones, así como por el creciente rol de liderazgo interno que ha adquirido en todo tipo de organizaciones. La incesante complejización de los mercados conlleva a la necesidad de anticipar los cambios y construir una posición competitiva sólida y defendible. Para lograrlo, el profesional de marketing debe ser capaz de instrumentar los diversos frameworks conceptuales que le permitirán diagnosticar acertadamente el contexto, proponer las mejores opciones estratégicas y finalmente implementar las acciones tácticas que maximicen las probabilidades de éxito en el negocio.
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Estrategia y Planificación de Marketing
Universidad de PalermoAbout this Course
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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 7 hours to complete
Spanish
Skills you will gain
- Estrategia de negocios
- Marketing
- Estrategia
- Planificación
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 7 hours to complete
Spanish
Offered by
Syllabus - What you will learn from this course
3 hours to complete
Orientación estratégica
3 hours to complete
7 videos (Total 27 min), 5 readings, 3 quizzes
2 hours to complete
Competencia y comunicación
2 hours to complete
7 videos (Total 32 min), 2 readings, 3 quizzes
2 hours to complete
Branding
2 hours to complete
5 videos (Total 23 min), 2 readings, 4 quizzes
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