Universidad de Palermo
Estrategia y Planificación de Marketing
Universidad de Palermo

Estrategia y Planificación de Marketing

Taught in Spanish

1,931 already enrolled


Gain insight into a topic and learn the fundamentals


(39 reviews)

Beginner level
No prior experience required
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Prepare for a degree

What you'll learn

  • Conocer las principales características del mercado y seleccionar el público target de manera óptima.

  • Definir la estrategia competitiva y construir el capital marcario como motor de la propuesta de valor, en relación al contexto y los recursos.

  • Comprender la interacción que se produce entre las variables del marketing mix de manera dinámica.

Details to know

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There are 3 modules in this course

En esta semana, te abocarás a comprender el significado del planeamiento en contraste con el de la formulación estratégica, en cuyo contexto se inserta el auge del marketing dentro de las organizaciones. También desafiarás algunas creencias acerca de los efectos del marketing sobre las necesidades de las personas y te introducirás en las dos tipologías básicas de políticas de marketing.

What's included

7 videos5 readings3 quizzes1 discussion prompt

En esta semana, integrarás conocimientos de la semana anterior con algunos factores clave que determinan el desarrollo de las propuestas de valor y la problemática básica de la comunicación.

What's included

7 videos2 readings3 quizzes

En esta semana, aprenderás las bases del proceso de construcción de una marca fuerte, el concepto de "brand equity" y las tendencias actuales en cuanto al desarrollo marcario.

What's included

5 videos2 readings4 quizzes


Instructor ratings
4.7 (8 ratings)
Alejandro Fernández Coya
Universidad de Palermo
1 Course1,931 learners

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Recommended if you're interested in Business Strategy

Prepare for a degree

Taking this course by Universidad de Palermo may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.

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