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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,015 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

AS

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Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

AA

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It was informative and I learned new jargon from the field. My only complaint is that some of the infromation was repetitive, but that could also be because I do have an emphasis in Media Studies.

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351 - 375 of 629 Reviews for From Likes to Leads: Interact with Customers Online

By Md H

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Jul 5, 2022

no question.outstanding

By Sajjad I

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Oct 29, 2023

Great Course! Love it.

By Halyna S

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May 17, 2023

Дякую за чудовий курс!

By Philips S

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Mar 29, 2023

Its quite enlightening

By Ed L

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Nov 5, 2022

100% valuable, thanks.

By Austin G

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Sep 2, 2022

AMAZING PERFECT FOR ME

By Melina T

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Jun 11, 2022

Excellent Information!

By TOWHIDUL I S

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Apr 19, 2024

Perfect for beginners

By Millie M

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Aug 11, 2023

Detailed and helpful.

By Vera U

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Jun 5, 2023

Excellent instructor!

By Kelsey A

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Apr 1, 2023

I learned a lot here!

By Shereen K S

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Mar 17, 2024

Its very informative

By Inese K

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Jan 19, 2024

I really enjoyed it!

By Julie M

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Nov 12, 2023

It was really great!

By balakrishnan m

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May 5, 2023

Good lessons learned

By अमित_Amit व

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Feb 17, 2023

I love you teachers.

By Bassam O M S

•

Oct 24, 2022

An excellent course

By João V P O

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Jun 4, 2024

O curso é excelente

By INGERSAL R

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Aug 16, 2023

Many thing I learnt

By Ann C

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Jul 22, 2023

I've learned a lot.

By Rubens L d S

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Jun 19, 2023

Relevant knowledge.

By Yessi L

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Oct 7, 2022

Great way to learn

By Charliez S

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Oct 3, 2022

It's very helpful.

By César E O B

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Sep 19, 2022

Excelent! Awesome!

By Anwer A Z

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Jun 3, 2024

Knowledge treasure