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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

2,752 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews


Oct 10, 2022

Awesome!!! First the credit to the instructors which I consider outstanding. I really motivated because I joined for curiosity, and I could say I`m in love at this moment. Thanks for this opportunity.


Sep 10, 2022

This course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

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276 - 300 of 579 Reviews for From Likes to Leads: Interact with Customers Online

By Mohamed M

Sep 17, 2022

Grat job amazing instuctor thanks

By Deez

Aug 8, 2022

best course for digital marketing.

By Chris M

May 21, 2024

This is the best course ever read

By Thant T O K

Feb 19, 2023

Good course for digital marketers

By Neha C

Sep 26, 2022

Very informative and insightful.

By Юрий Г

May 6, 2023

Like it. Good intro in SMM world


Apr 27, 2024

Very informative and rewarding!

By Andrii P

Mar 26, 2023

Wow! Structured and well served

By C. B (

Feb 5, 2023

This part was intense indeed...

By Furqan S

Aug 25, 2022

Excellent Course By Google Team

By Benyam T

Jun 28, 2023

Nice and easy, smooth sailing!

By krishna G p C

Jun 8, 2024

Interesting and worth of time

By Muhammad F K

Mar 13, 2023

it's worth the time you spend

By Gaurav D

Dec 17, 2022

5 star course. Big Thumbs up!

By Fadi A

Nov 20, 2023

Super useful and interesting

By Muhammad R

Oct 17, 2023

I like this course very good

By Paige M

May 24, 2023

interesting and informative.

By Grace M

Nov 2, 2022

Interesting and interactive.

By Jason T

Oct 28, 2022

Keep pushing to learn more

By Ngoyi T

Oct 3, 2022

Amazing, onto the next one.

By Chidiebere E

Jan 1, 2024

Good content and impactful

By Elyas B

Aug 18, 2023

Excellent For Beginners !!

By Adriana R

Jul 5, 2023

Very helpful and complete!

By Júlia C

May 6, 2023

Very good one! i recommend

By Anup A

Jan 19, 2023

Informative and new to me.