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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

2,797 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews


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Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.


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What an amazingly designed course it was! The videos and activities are informative, encouraging, and leaves me confident to start my career in the digital marketing field.

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By Anna P

Dec 27, 2022

Overall OK course, giving some basic understanding of the topic and practical tips & tools. Areas for improvement: 1) It would be great to include more real examples of best practices for each sub-topic, referencing real brands and campaigns. Perhaps as optional additional reading. 2) The name of the course: Since I would like to include reference to certificate on my LinkedIn profile, I suggest that the name is more reflective of the content of the course, i.e. Social Media Marketing. Current naming is rather vague and not clear.