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Back to From Likes to Leads: Interact with Customers Online

Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

2,663 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews


Oct 10, 2022

Awesome!!! First the credit to the instructors which I consider outstanding. I really motivated because I joined for curiosity, and I could say I`m in love at this moment. Thanks for this opportunity.


Sep 10, 2022

This course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

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251 - 275 of 563 Reviews for From Likes to Leads: Interact with Customers Online

By Vincent B

Jul 20, 2023

Best practice for reaching Cumstomers

By Subhendu g

May 4, 2023

i have learned every things thank you

By Yarin G

Dec 17, 2022

great course to build on the last one

By Mary j

Oct 19, 2022

Very thorough and easy to understand

By Abdullahi H

May 16, 2024

I loved the course and the teachers.

By Julian U

Mar 3, 2024

Excellent include more case studies.

By Ketan B

Jun 8, 2023

its from google no need to review it

By Chulumanco

Jan 27, 2023

infotmative, interesting and helpful

By Ranju D

Jan 5, 2023

Precise and very much understandable

By gun h

Nov 10, 2022

Great course about paid social media


Sep 25, 2022

A Great Course For Career Growth!!!


Jul 7, 2023


By Olha B

May 17, 2023

Interesting and excited this course

By Iqra

Oct 24, 2022

This course is really informative.

By Ismail H

Sep 13, 2023

Good course and has good materials

By Uzoma P N

Aug 10, 2023

I had a great learning experience.

By Muhammad Y S

Aug 6, 2023

Incredible course, prefect teacher

By Gaopalelwe M

Oct 31, 2022

Loved the course. It was amazing!

By Alfred S A

Oct 1, 2022

Great course! Highly recommended!

By Mohamed M

Sep 17, 2022

Grat job amazing instuctor thanks

By Deez

Aug 8, 2022

best course for digital marketing.

By Thant T O K

Feb 19, 2023

Good course for digital marketers

By Neha C

Sep 26, 2022

Very informative and insightful.

By Юрий Г

May 6, 2023

Like it. Good intro in SMM world


Apr 27, 2024

Very informative and rewarding!