National Taiwan University
商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))
National Taiwan University

商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))

Taught in Chinese (Traditional)

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(45 reviews)

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13 hours to complete
3 weeks at 4 hours a week
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There are 7 modules in this course


What's included

11 videos1 reading1 quiz


What's included

7 videos1 quiz

本週我們將介紹 McGuire 與 Staelin 兩位學者於 1983 發表於 Marketing Science 的研究。我們將探討製造商如何選擇要直營零售店或接受加盟,並理解為何選擇接受加盟可能解決製造商間的囚犯困境。

What's included

7 videos1 quiz

本週我們將介紹 Pasternack 學者於 1985 發表於 Marketing Science 的研究。我們將學習如何處理市場需求不確定時的存貨問題,並探討在供應鍊中製造商應如何設計退貨合約,才能引導零售商做出能達到雙贏的存貨決策。

What's included

9 videos1 quiz


What's included

9 videos1 quiz

本週我們將介紹授課教師與他的學生共同發表在 Transportation Research Part E 的一篇論文。我們將討論在近年來引起商業革命的「共享經濟」與「平臺策略」,探討提供快遞服務的雙邊平臺該如何制定收費與補貼策略。

What's included

10 videos1 quiz


What's included

4 videos


Instructor ratings
4.5 (8 ratings)
孔令傑 (Ling-Chieh Kung)
National Taiwan University
8 Courses89,636 learners

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Reviewed on Mar 1, 2019

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