About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 21 hours to complete

Suggested: 7 hours/week...

Chinese (Traditional)

Subtitles: Chinese (Traditional)

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 21 hours to complete

Suggested: 7 hours/week...

Chinese (Traditional)

Subtitles: Chinese (Traditional)

Syllabus - What you will learn from this course

Week
1
2 hours to complete

課程概述與最佳化理論

11 videos (Total 98 min), 1 reading, 1 quiz
11 videos
1-0 課前小叮嚀1m
1-1-1 課程概述(1)9m
1-1-2 課程概述(2)8m
1-2 一個例子:獨佔定價(monopoly pricing)8m
1-3-1 理論 集合與函數(1)10m
1-3-2 理論 集合與函數(2)7m
1-4-1 理論:最佳化條件(1)10m
1-4-2 理論:最佳化條件(2)12m
1-5 應用-獨佔定價13m
1-6 應用-經濟訂購量13m
1 reading
NTU MOOC 課程問題詢問與回報機制1m
1 practice exercise
第一週測驗20m
Week
2
2 hours to complete

賽局理論簡介

7 videos (Total 97 min), 1 quiz
7 videos
2-1 囚犯困境21m
2-2 靜態賽局與納許均衡14m
2-3-1 應用:零售商競爭(1)11m
2-3-2 應用:零售商競爭(2)17m
2-4 動態賽局與逆向歸納10m
2-5 應用:供應鏈訂價17m
1 practice exercise
第二週測驗10m
Week
3
2 hours to complete

競爭環境中的通路選擇

7 videos (Total 84 min), 1 quiz
7 videos
3-0 課前影片1m
3-1 研究動機16m
3-2 模型14m
3-3 分析:定價13m
3-4 分析:通路選擇14m
3-5 經濟直覺與意涵21m
1 practice exercise
第三週測驗14m
Week
4
2 hours to complete

通路協作-退貨政策

9 videos (Total 105 min), 1 quiz
9 videos
4-0 課前影片1m
4-1 誘因問題11m
4-2-1 報童問題與供應鏈不協調(1)10m
4-2-2 報童問題與供應鏈不協調(2)10m
4-2-3 報童問題與供應鏈不協調(3)15m
4-3 退貨合約16m
4-4 模型與分析13m
4-5 意涵與結論23m
1 practice exercise
第四週測驗20m

Instructor

Avatar

孔令傑

副教授 (Associate Professor)
資訊管理學系 (Department of Information Management)

About National Taiwan University

We firmly believe that open access to learning is a powerful socioeconomic equalizer. NTU is especially delighted to join other world-class universities on Coursera and to offer quality university courses to the Chinese-speaking population. We hope to transform the rich rewards of learning from a limited commodity to an experience available to all. More courses information, the official Facebook Page: https://www.facebook.com/ntumooc2017/...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.