University of Pennsylvania

Gamification

Taught in English

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155,892 already enrolled

Course

Gain insight into a topic and learn the fundamentals

Kevin Werbach

Instructor: Kevin Werbach

4.8

(2,414 reviews)

17 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace

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5 quizzes

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There are 6 modules in this course

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.

What's included

12 videos1 reading1 quiz

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.

What's included

11 videos1 quiz1 peer review

Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.

What's included

10 videos1 quiz1 peer review

Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.

What's included

10 videos1 reading1 quiz

This module describes particular challenges and opportunities when applying gamification in two contexts: within an organization, and in social impact or behavior change environments.

What's included

11 videos1 reading1 peer review

There are many legitimate limitations, concerns, and dangers from gamification. Some of them can be avoided through thoughtful design, but others must be considered directly in any implementation. The final lesson details gamification-related techniques that go beyond those covered throughout the course, and concludes with a look toward the future.

What's included

11 videos1 quiz

Instructor

Instructor ratings
4.8 (194 ratings)
Kevin Werbach
University of Pennsylvania
2 Courses166,593 learners

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