About this Course
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Approx. 29 hours to complete

Suggested: 4-8 hours/week...

English

Subtitles: Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Russian, Turkish, English, Spanish, Kazakh...

Skills you will gain

PsychologyMarketingGame DesignGamification

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 29 hours to complete

Suggested: 4-8 hours/week...

English

Subtitles: Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Russian, Turkish, English, Spanish, Kazakh...

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Gamification and Games

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification....
12 videos (Total 116 min), 1 reading, 1 quiz
12 videos
1.2 Course Overview7m
1.3 Definition of Gamification12m
1.4 Why Study Gamification7m
1.5 History of Gamification10m
1.6 Examples and Categories14m
2.1 Gamification in Context11m
2.2 What is a Game10m
2.3 Games and Play9m
2.4 Video Games11m
2.5 Just a Game?10m
2.6 Ethan Mollick Interview with Prof. Werbach8m
1 reading
About the Course10m
1 practice exercise
Homework Quiz #110m
Week
2
4 hours to complete

Deconstructing Games

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems. ...
11 videos (Total 112 min), 2 quizzes
11 videos
3.2 Think like a game designer8m
3.3 Design Rules11m
3.4 Tapping the Emotions7m
3.5 Anatomy of Fun7m
3.6 Finding the Fun7m
4.1 Breaking Games Down7m
4.2 The Pyramid of Elements12m
4.3 The PBL Triad13m
4.4 Limitations of Elements10m
4.5 Bing Gordon Interview15m
1 practice exercise
Homework Quiz #220m
Week
3
4 hours to complete

Motivation and Psychology

Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach....
10 videos (Total 103 min), 2 quizzes
10 videos
5.2 Behaviorism11m
5.3 Behaviorism in Gamification11m
5.4 Reward Structures10m
5.5 Reward Schedules10m
6.1 Limits of Behaviorism6m
6.2 Dangers of Behaviorism10m
6.3 Intrinsic and Extrinsic Motivation8m
6.4 How Rewards Can Demotivate9m
6.5 Self Determination Theory13m
1 practice exercise
Homework Quiz #320m
Week
4
2 hours to complete

Design

Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions....
10 videos (Total 113 min), 1 reading, 1 quiz
10 videos
7.2 Objectives and Behaviors14m
7.3 Players10m
7.4 Activity Loops7m
7.5 Fun and Tools9m
8.1 Taking Stock9m
8.2 Is Gamification Right for Me13m
8.3 Design for Collective Good15m
8.4 Designing for Happiness7m
8.5 Amy Jo Kim Interview13m
1 reading
Gamification Design Framework10m
1 practice exercise
Homework Quiz #420m
4.8
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started a new career after completing these courses

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Top Reviews

By FLMay 23rd 2019

Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.

By BMJun 17th 2017

Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!

Instructor

Avatar

Kevin Werbach

Associate Professor
Legal Studies & Business Ethics

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

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