About this Course
4.8
1,734 ratings
534 reviews
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 29 hours to complete

Suggested: 4-8 hours/week...
Available languages

English

Subtitles: English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Russian, Turkish, Spanish, Kazakh...

Skills you will gain

PsychologyMarketingGame DesignGamification
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Hours to complete

Approx. 29 hours to complete

Suggested: 4-8 hours/week...
Available languages

English

Subtitles: English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Vietnamese, Russian, Turkish, Spanish, Kazakh...

Syllabus - What you will learn from this course

Week
1
Hours to complete
2 hours to complete

Gamification and Games

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification....
Reading
12 videos (Total 116 min), 1 reading, 1 quiz
Video12 videos
1.2 Course Overview7m
1.3 Definition of Gamification12m
1.4 Why Study Gamification7m
1.5 History of Gamification10m
1.6 Examples and Categories14m
2.1 Gamification in Context11m
2.2 What is a Game10m
2.3 Games and Play9m
2.4 Video Games11m
2.5 Just a Game?10m
2.6 Ethan Mollick Interview with Prof. Werbach8m
Reading1 reading
About the Course10m
Quiz1 practice exercise
Homework Quiz #110m
Week
2
Hours to complete
4 hours to complete

Deconstructing Games

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems. ...
Reading
11 videos (Total 112 min), 2 quizzes
Video11 videos
3.2 Think like a game designer8m
3.3 Design Rules11m
3.4 Tapping the Emotions7m
3.5 Anatomy of Fun7m
3.6 Finding the Fun7m
4.1 Breaking Games Down7m
4.2 The Pyramid of Elements12m
4.3 The PBL Triad13m
4.4 Limitations of Elements10m
4.5 Bing Gordon Interview15m
Quiz1 practice exercise
Homework Quiz #220m
Week
3
Hours to complete
4 hours to complete

Motivation and Psychology

Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach....
Reading
10 videos (Total 103 min), 2 quizzes
Video10 videos
5.2 Behaviorism11m
5.3 Behaviorism in Gamification11m
5.4 Reward Structures10m
5.5 Reward Schedules10m
6.1 Limits of Behaviorism6m
6.2 Dangers of Behaviorism10m
6.3 Intrinsic and Extrinsic Motivation8m
6.4 How Rewards Can Demotivate9m
6.5 Self Determination Theory13m
Quiz1 practice exercise
Homework Quiz #320m
Week
4
Hours to complete
2 hours to complete

Design

Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions....
Reading
10 videos (Total 113 min), 1 reading, 1 quiz
Video10 videos
7.2 Objectives and Behaviors14m
7.3 Players10m
7.4 Activity Loops7m
7.5 Fun and Tools9m
8.1 Taking Stock9m
8.2 Is Gamification Right for Me13m
8.3 Design for Collective Good15m
8.4 Designing for Happiness7m
8.5 Amy Jo Kim Interview13m
Reading1 reading
Gamification Design Framework10m
Quiz1 practice exercise
Homework Quiz #420m

Instructor

Avatar

Kevin Werbach

Associate Professor
Legal Studies & Business Ethics

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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