About this Course

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Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Approx. 17 hours to complete

English

Skills you will gain

Psychology
Marketing
Game Design
Gamification

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Approx. 17 hours to complete

English

Instructor

Instructor rating

4.86/5 (183 Ratings)

Kevin Werbach

Professor

Legal Studies & Business Ethics

150,069 Learners

2 Courses

Syllabus - What you will learn from this course

Content Rating97%(25,854 ratings)

Week1

Week 1

3 hours to complete

Gamification and Games

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.

3 hours to complete

12 videos (Total 116 min), 1 reading, 1 quiz

Week2

Week 2

3 hours to complete

Deconstructing Games

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.

3 hours to complete

11 videos (Total 112 min)

Week3

Week 3

3 hours to complete

Motivation and Psychology

3 hours to complete

10 videos (Total 103 min)

Week4

Week 4

3 hours to complete

Design

3 hours to complete

10 videos (Total 113 min), 1 reading, 1 quiz

Reviews

4.8

767 reviews

5 stars
82.41%
4 stars
14.34%
3 stars
2.01%
2 stars
0.67%
1 star
0.54%

TOP REVIEWS FROM GAMIFICATION

by MMJun 24, 2020

Very thorough and enlightening course. I like the level of depth and the various examples.

The tests are very confusing, I would use less multiple choice answers or reduce a bit the threshold.

by BMJun 16, 2017

Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!

by LKJan 27, 2016

It was a brilliantly designed, comprehensive course with a very nice and sympathetic instructor. I am very much satisfied not only with the content but also with the assignments as well.

by DGDec 19, 2015

Great primer course for anybody who wants to get started in the field of gamification. Techniques and information that are offered can be used straight away. It's a practical approach to the topic.

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Frequently Asked Questions

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What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Gamification

Gamification

About this Course

Skills you will gain