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Learner Reviews & Feedback for Gamification by University of Pennsylvania

2,227 ratings
707 reviews

About the Course

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages....

Top reviews

May 22, 2019

Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.

Jun 16, 2017

Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!

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1 - 25 of 685 Reviews for Gamification

By Víctor M R

Feb 14, 2019

The course itself is not bad, if you do not have previous knowledge in gamification. It's a good introduction that covers a few important aspects of this relatively new discipline. But you can feel many times that many of the lessons are already out of date (just take a look at the examples the teacher provides) and the situation of the market the teacher describes is gone. There are new issues and new challenges. Another important flaw, from my point of view is that he doesn't delve into the analysis of the examples, which would be much more practical, useful and interesting than trying to cover the course with this kind of pseudo-academic patina.

By Anshuman G

Jul 2, 2017

It was an interesting learning session - it gave me a more structured approach to gamification concepts which I can further use in Human Computer Interaction / User Centered Design approach in UX.

By E. C C

Aug 14, 2017

Some outdated material, but overall a good introduction to the concepts of Gamification.

By Blanka M

Jun 17, 2017

Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!

By Shailesh S

Dec 14, 2015

Awesome course. Contents, format, presentation, examples, narrative, depth. Learned a lot. Absolutely appreciate the knowledge shared by Professor and the efforts of all the people involved. One of the best courses I have taken so far and I'd highly recommend it to others. Some things which will make it even better - 1) maybe the whole course (learning/participation) itself could have been gamified 2) providing slide deck and notes for us to refer to 3) more involvement in discussion forums 4) some changes in language of questions and choices offered 5) direct involvement by CommunityTA etc for answering questions or clarifying things 6) Assignment #3 should have been in the week of Design (not application). 7) Providing summary points at the end of each lecture 8) maybe reduce # of video lectures per week. 9) Last but not least - offering "Certificate of Accomplishment" (free), not just paid ! We'd have felt nice to see the certificate and showing it off to our friends/colleagues (actual use of the things we learned in this course !). Thank you !!

By Zhichao Z

Dec 25, 2015












By Maryna A

Jul 21, 2019

One of the best courses I've ever had online. The topic of gamification is still new, so this course was the first and the only place where I could find all the necessary information. Every lecture contains a lot of data, so my strong advice is to follow carefully and make notes - you will definitely want ot get back to them. You will find articles, videos and books, advised by professor, if you want to dive deeper into the topic. This was also valuable to me, because there are a lot of books on game design, but you never know which ones are worth reading.

I work at the educational market, and I have already started implementing the principles of the course at my own course programs. I feel this is what I was looking for to make a boost for my business.

By Fabrice L

May 23, 2019

Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.

By Adriano L V

Apr 30, 2020

Great course, many insights, great examples and case studies. Full of interesting and motivating elements. A bit too long, on my opinion, maybe splitting in two easier and faster sessions could help.

By Sapna J

Jan 4, 2016

Insightful course, widens your horizon of thinking. After completion of this course I was able to understand and create many engagement activities in my profession of a Human Resource Officer.

By Evgeny T

Feb 24, 2019

Good course for starters. But i think it's need to an updated version, due to it's launch date - 2012, there is a lot things happens into gamification subject.

By Stasyulevich V

Dec 8, 2020

Отличный и очень полезный курс, который помог мне в написании диссертации. Спасибо!

By sebastian m

Aug 29, 2020

muy completo y serio, sin dudas el mejor mooc en el tema

By Connor W

Jul 2, 2017

Wasn't bad, but felt it should be updated. Also, I think the psychology element should have been taught earlier.

By Connor L

May 28, 2019

Enjoy your $95 pay-wall at the end (*before* the end, I mean) of the section 1 quiz. The material so far was hardly insightful, and they want learners to pay for $95 of value they can't even see after only getting through mayyyybe $3 worth of value. The first two sections re-hash the same points over and over "What is gamification? What is gamification not? for 30+ minutes and then section 2: "What is gamification? What is gamification not?" The course was, from the looks of it, filmed in 2008 and not update one bit since then, and therefore has a ton of outdated information, statistics, etc. They're always talking about things being "new and emerging" when, by now, they're from a prior decade. Gag me with a spoon. Why would I or anyone else pay $95 just to see the rest of this course when the first section or two of it is utterly incompetent except for referencing a few factoids about the concept of a game from ancient philosophers which anyone could Google to grasp the same concept of. Definitely insulted that this course is asking twice the price of game design courses and music production courses I've taken on Coursera for not even a third of the quality of content. I'd pay $25 tops for this course if the rest of it is anything like the pre-paywall portion of it. And that's the problem: how could I know? I can't see beyond the first quiz. I'll just have to assume it's all trash and move in and lament the time I wasted being led to a surprise pay-wall. Coursera, this has severely tarnished my impression of your platform. Do not let this course continue to exist in the ways I've described here any longer.

By Thomas B

Jun 29, 2016

Very little that you can actually bring to the proces of using gamification in your studies or work. Each video is trying to sell you either the professors own book, or the course. The tests too are very low-skilled. The worst course i have ever taken on coursera. I dont want to pay for it, even i have completed the entire course and all the test questions. It's a waste of bot time and money.

By Karen S

Aug 30, 2020

This was the most awful course I have ever taken. I don't know why he didn't "GAMIFY" a gamification class to show what a gamified class actually looks like. The class was more of a boring business model course with a lot of plugs to his and friend's products. I gained nothing of value. Total waste of time and money. Not to mention it is completely outdated. Don't waste your time or money.

By Dotan F

Jan 8, 2016

Could not go beyond the 3rd lecture.

I have been taking some courses on Coursera lately, so I have some references, and this one is somewhat problematic.

After about 30 min. I felt it is not going anywhere.

If that 30 min. was suppose to be an introduction -it is a bit long.

By Eduardo P

Nov 21, 2015

to much theoric, i was expecting for something more technical. With more examples, infographic, maybe tools and design schemas showing how how to implement gamification, I saw another gamification courses that was much better than this.

By Martin C

Feb 13, 2017

Assignments have been thought as open questions in a multiple choice formats.

By Susan M

Jun 23, 2016


By Mike Y W

Aug 22, 2018

I highly recommend this beginner's course to those interested in seeing the ups and downs of a purpose-built system that can motivate human behavior, achieve business objectives, and even work towards social benefit. The professor is genuinely interested in communicating to students his view on the topic, and the game he plays with students is an interesting twist to add in for such an online course. The final exam actually tests your knowledge, and is a welcome challenge. It was nice to see interviews from relevant contributors to gamification, and the "Site" movie was REALLY cool and was a great visual aid. It would be nice to see more updated material on the topic given this course is probably a few years old now, and quizzes / final exam should switch out all questions if taken again to make the student really work to understand the material. All in all, thanks professor for a great experience, and game on!

By Chase H

Jul 25, 2017

I really like the way we do peer review on our assignments where we exchange feebacks and ideas with other students. That really gives me more feeling that I am not just taking an online course but also I am in this learning community. I guess this is especially helpful to introverted people like me who doesn't have much energy participating in the forum. I have been working in the online game industry for more than 7 years and only recently I got to the concept of gamification. By taking this course I believe I not only learned a lot more about gamification, but also I got to learn more of why some games are better than the other. Big thanks for offering this course I will definitely be taking any follow up courses in this space.

By Irina K

Jan 28, 2016

This course is AMAZING! The professor managed to cram in so much theory in such a concise form, and all the theory is straight to the point and corraborated with real scientific research findings. I highly recommend to participate in all (even optional) discussions because they make you consider important things and reinforce what you've already learned. The practical projects were also great and really interesting! I'm getting a PhD in Educational Psychology, and I can tell you that this course is even better that those I took in my university. The information provided here is invaluable. And the teacher is awesome! So don't hesitate to take this course and enjoy! :)

By Martin C

Jul 25, 2018

Very comprehensive introduction to gamification; the concepts underlying it and its practical application. Course tutor Kevin Werbach cleverly gamifies the presentation of the material to ensure that participants are constantly engaged and motivated to concentrate and continue. Scope for updating of some website and app examples used as technology has moved beyond many of those used (especially with the advances in mobile technology). Otherwise excellent and I would wholeheartedly recommend the course to anyone seeking to learn about gamification specifically or indeed add to their knowledge of other subjects e.g. design concepts and behavioural psychology.