University of Virginia Darden School Foundation
Content Marketing Using Generative AI
University of Virginia Darden School Foundation

Content Marketing Using Generative AI

Rajkumar Venkatesan

Instructor: Rajkumar Venkatesan

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Gain insight into a topic and learn the fundamentals.
3.9

(12 reviews)

Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
3.9

(12 reviews)

Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • You will learn the basic principles and frameworks of Generative AI in marketing.

  • You will learn how to effectively "listen" to customer insights through practice by promoting a brand online.

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Recently updated!

April 2024

Assessments

2 assignments

Taught in English

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This course is part of the Generative AI in Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course

Welcome to the Generative AI Applications module! Generative AI has changed the way we approach marketing and has become an increasingly important tool to create, deploy, and maintain content for marketing organizations. In this module, we will explore how Generative AI is transforming marketing and how real-world organizations and brands have adopted Generative AI using key strategies, metrics, data, and decision-making to stay ahead of the competition. In this module, we will focus on the shift from mass marketing to one-on-one personalized marketing and how data and algorithms are essential to personalizing customer engagement. Finally, in this module, we will explore the Large Language model (LLM) approach to generate natural language text and using potential completion words to curate language using Generative AI.

What's included

6 videos5 readings1 assignment1 discussion prompt

Welcome to the Content Marketing module! Customer insights are changing rapidly and unpredictability. With the abundance of information and data available to customers from digital and social channels, and technologies, customers are now even more connected and informed than ever before. In this module, you will participate in a customer insights exercise where you will learn how to effectively establish and promote a brand online by “listening” to what consumers are searching for, while identifying key trends, using Vibe Kayak's as your brand example. Finally, you will learn how to optimize a digital campaign strategy through paid ads and search engine optimization (SEO) for Vibe Kayak's.

What's included

2 videos1 reading1 assignment1 discussion prompt

Instructor

Rajkumar Venkatesan
15 Courses399,387 learners

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