This course is part of the Global Health Innovations Specialization

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Dr Matthew Harris

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Global Health Innovations SpecializationImperial College London

About this Course

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This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.  
By the end of this course, you'll feel able to judge the success of innovation projects; analyse how organizational structure, culture and resources are key in adoption; make recommendations for adoption in relation to organizational contexts; demonstrate how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability; and apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 3 in the

Global Health Innovations Specialization

Beginner Level

Approx. 21 hours to complete

English

Subtitles: French, Portuguese (European), Russian, English, Spanish

What you will learn

Consider key factors influencing the adoption and scaling up of different healthcare innovations so as to examine what success looks like.

Analyse how organizational structure, culture and resources are key in adoption in relation to organizational contexts.

Examine how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability.

Apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.

Skills you will gain

Persuasive Techniques
Adoption
Public Health
Innovation
Scaleability

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 3 in the

Global Health Innovations Specialization

Beginner Level

Approx. 21 hours to complete

English

Subtitles: French, Portuguese (European), Russian, English, Spanish

Instructor

Instructor rating

4.85/5 (8 Ratings)

Dr Matthew Harris

Clinical Senior Lecturer in Public Health

School of Public Health

6,379 Learners

4 Courses

Offered by

Imperial College London

Imperial College London is a world top ten university with an international reputation for excellence in science, engineering, medicine and business. located in the heart of London. Imperial is a multidisciplinary space for education, research, translation and commercialisation, harnessing science and innovation to tackle global challenges.

Start working towards your Master's degree

This course is related to the 100% online Global Master of Public Health from Imperial College London. It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.

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Syllabus - What you will learn from this course

Week

Week 1

9 hours to complete

HOW TO IDENTIFY A SUCCESSFUL INNOVATION

You will learn about the key features of an innovation which affect its adoption and assess this by drawing on two real-world innovations (robotic surgery and community health workers in Brazil).

9 hours to complete

4 videos (Total 38 min), 10 readings, 2 quizzes

4 videos

Welcome to Global Health Innovation3m

Factors affecting adoption of an innovation5m

Robotic surgery: Interview with Hutan Ashrafian15m

The Brazilian Family Health Strategy: Interview with Antonio Ribas13m

10 readings

About Imperial College 5m

About the Global Health Innovations Team10m

How to be successful in this course?10m

Grading Policy10m

Glossary10m

Innovation features required for success10m

Two successful innovations? Brazil's Family Health Strategy and Robotic Surgery30m

Innovation Features and Scalability - Part I 45m

Innovation Features and Scalability - Part II45m

Comparing the two innovations - Community Health Workers and Robotic Surgery30m

1 practice exercise

Test your knowledge of features of innovations required for success30m

Week

Week 2

5 hours to complete

ORGANISATIONAL AND HUMAN FACTORS THAT AFFECT ADOPTION OF AN INNOVATION

You will learn about the features of an organisation as well as the human characteristics that affect an innovation's adoption.

5 hours to complete

2 videos (Total 8 min), 4 readings, 1 quiz

2 videos

Organisation features that affect adoption of an innovation3m

Characteristics of people that affect the adoption of an innovation4m

4 readings

Surgical robots and community health workers in context30m

Organisational features that facilitate adoption of innovations30m

Human factors that contribute to the spread and non-spread of innovation - Part I1h

Human factors that contribute to the spread and non-spread of innovation - Part II1h

1 practice exercise

Test your knowledge on organisational and human factors that affect adoption of an innovation30m

Week

Week 3

6 hours to complete

COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION

You will learn about Country of Origin affects and how cognitive, normative and affective aspects can affect the diffusion of an innovation including unconscious bias.

6 hours to complete

1 video (Total 22 min), 5 readings, 1 quiz

1 video

The importance of country of origin in marketing: Interview with Simon Holt (advertising executive)22m

5 readings

Review these vignettes - part I 20m

How external cues can influence consumer behaviour30m

What are country of origin effects and why are they important?1h

Affective aspects of the country of origin effect1h

Normative aspects of the country of origin effect1h

1 practice exercise

Test your knowledge on country of origin effects30m

Week

Week 4

2 hours to complete

IDENTIFYING THE END USER AND SECURING ENGAGEMENT

You will learn about the process of adopting an innovation within a clinical setting, including identifying who the change agents are and how you would adapt a pitch based upon your audience.

2 hours to complete

3 videos (Total 12 min), 1 reading, 1 quiz

Reviews

4.7

11 reviews

5 stars
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4 stars
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3 stars
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TOP REVIEWS FROM HEALTHCARE INNOVATION: WHAT DOES SUCCESS LOOK LIKE AND HOW TO ACHIEVE IT?

by SPAug 16, 2020

The Course is Timely and Informative. This is both essential and sensitive that your life decisions in the future is anchored on this Course. Be Wise.

by TSApr 11, 2020

The class was helpful and gave insight into innovation

View all reviews

About the Global Health Innovations Specialization

This specialisation reflects on global health challenges and the role of innovative solutions in addressing them. It is intended for public health professionals, budding entrepreneurs and innovators, as well as those interested in understanding the role innovation plays in the health industry.

The specialisation begins by providing learners with the ‘nuts and bolts’ of technology and innovation management, including key definitions and terminologies. You'll then examine ethical dimensions of innovation and explore how innovations can be supported through effective financing, protection and other incentives to support entrepreneurship. The specialisation will include in-depth examination of a variety of innovation case studies, using a variety of theoretical and practical frameworks, to understand what makes an innovation more likely to be adopted. You will also explore entrepreneurship and the skills necessary to take an idea through to invention and then innovation - and how to galvanise support for it. By the end of the specialisation, you will be able to consider, in detail, and using appropriate terminology and frameworks, a particular innovation, explaining its added value in a particular context and in a persuasive manner.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.

Healthcare Innovation: What Does Success Look Like and How to Achieve It?