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AI for Storytelling, Drafting & Multimedia

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AI for Storytelling, Drafting & Multimedia

This course is part of Google AI & Journalism Growth Lab Specialization

Instructor: Matt Cooke

Included with Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Use Google Trends signals to explore audience interest and potential story opportunities
Use Gemini Notebook to investigate source material and develop source-grounded reporting ideas
Use Gemini Canvas to draft, refine, and prototype ideas while keeping editorial decisions with the journalist
Explore generative media for images, video, music, and speech while applying verification and transparency practices

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Google AI & Journalism Growth Lab Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

AI for Storytelling, Drafting & Multimedia explores how AI can support the storytelling process from early discovery to multimedia creation. Designed for journalists, editors, and news professionals, the course focuses on practical ways to use AI while keeping accuracy, verification, and editorial judgment central.

You’ll use Google Trends to explore audience interest and potential story opportunities, and Gemini Notebook to investigate source material, surface patterns, and develop source-grounded ideas. You’ll also explore Gemini Canvas for drafting, refinement, and prototyping, along with generative media tools for creating and assessing images, video, music, and speech. By the end of the course, you’ll be better prepared to choose AI tools that fit the story, review what they produce, and use new media possibilities without compromising journalistic trust.

Discover how Google Trends and Gemini Notebook (formerly NotebookLM) can help you uncover potential story opportunities from two different starting points: what audiences are searching for and what your source material reveals. You’ll learn how to interpret these signals, investigate possible angles, and keep verification and editorial judgment at the center of your reporting.

What's included

3 videos8 readings2 assignments

3 videosTotal 10 minutes

Google AI & Journalism Growth Lab4 minutes
How AI helps journalists discover story ideas2 minutes
How Gemini Notebook generates insights4 minutes

8 readingsTotal 25 minutes

Welcome to: AI for storytelling, drafting & multimedia2 minutes
Introduction: Finding story angles with AI2 minutes
Using Google Trends to discover story ideas4 minutes
Exploring Google Trends features5 minutes
How Gemini Notebook accelerates early reporting4 minutes
Using Gemini Notebook for research and reporting3 minutes
Using Gemini Notebook for writing and verification3 minutes
Key takeaways and next steps2 minutes

2 assignmentsTotal 30 minutes

Explore source material with Gemini Notebook15 minutes
Knowledge check: Finding story angles with AI15 minutes

Use Gemini Canvas to move from rough reporting material to a workable draft, refine your ideas through rapid iteration, and experiment with simple prototypes and previews. You’ll see how Canvas can support your drafting process while keeping editorial decisions in your hands.

What's included

1 video4 readings1 assignment

Discover how generative AI can support storytelling across images, video, music, and speech. You’ll look at tools for creating and refining media, consider how SynthID can provide information about content generated with Google AI, and apply editorial judgment, transparency, and audience trust throughout the process.

What's included

1 video11 readings2 assignments

1 videoTotal 3 minutes

Why generative media matters for journalism3 minutes

11 readingsTotal 29 minutes

Introduction: Creating media with generative AI2 minutes
Identifying AI-generated content with SynthID3 minutes
Creating images with Nano Banana Pro3 minutes
Editing and refining images with Nano Banana Pro3 minutes
Creating video with Flow3 minutes
Creating video with Veo3 minutes
Creating and editing video with Omni3 minutes
Creating music and speech with generative AI2 minutes
Bringing your video together with Google Vids3 minutes
Exploring other generative media tools2 minutes
Key takeaways and next steps2 minutes

2 assignmentsTotal 25 minutes

Would you make that edit?10 minutes
Knowledge check: Creating media with generative AI15 minutes

Check your understanding of the key concepts from across the course, then bring your learning together and consider how you can apply AI-supported approaches thoughtfully across story discovery, drafting, and multimedia storytelling.

What's included

3 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Matt Cooke

Google News Initiative

1 Course2 learners

Offered by

Google News Initiative

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Frequently asked questions

You’ll explore AI-supported approaches across story discovery, source-grounded research, drafting, refinement, and multimedia creation. The course connects each tool to practical newsroom needs.

You’ll explore Google Trends, Gemini Notebook, Gemini Canvas, and Google generative media tools for images, video, music, and speech. You’ll also explore SynthID and how it can provide an additional signal when identifying content created with Google AI.

You’ll consider the reporting goal, source material, audience, and format, then explore which AI-supported tools and media approaches best fit the story.

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.