The course "Healthcare Management: Strategy", offered by Taipei Medical University School of Management, responds to global trends in smart healthcare by equipping students and healthcare professionals with advanced management knowledge and strategic vision. Integrating advanced management theories with evidence-based case studies, the course fosters innovative problem-solving and operational leadership across four core modules:

Healthcare Management: Strategy
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November 2026
7 assignments
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There are 6 modules in this course
This module focuses on cultivating strategic thinking and value creation within dynamic healthcare environments. Learners are guided through the strategic management process—including situational analysis using OTSW (SWOT) analysis and Porter’s Five Forces model. The module also covers evaluating strategic alternatives using Product Life Cycle (PLC) analysis and the BCG portfolio matrix, addressing strategy formulation, execution challenges, and continuous strategic control loops integrated with Total Quality Management (TQM) and Continuous Quality Improvement (CQI).
What's included
7 videos2 readings1 assignment2 discussion prompts
7 videos•Total 63 minutes
- 1.1 Introduction to Strategic Management•8 minutes
- 1.2 Elements of Strategic Management•8 minutes
- 1.3 Model of the Strategic Management Process: External Analysis•11 minutes
- 1.4 Model of the Strategic Management Process: Internal Analysis•10 minutes
- 1.5 Model of the Strategic Management Process: Strategy Formulation•10 minutes
- 1.6 Model of the Strategic Management Process: Strategy Implementation•6 minutes
- 1.7 Model of the Strategic Management Process-Strategy Control•11 minutes
2 readings•Total 40 minutes
- Welcome to this course•10 minutes
- What Is Strategic Management?•30 minutes
1 assignment•Total 30 minutes
- Assessment time•30 minutes
2 discussion prompts•Total 20 minutes
- Strategic Management of A Healthcare Organization•10 minutes
- Reflection of this Module•10 minutes
This module establishes the foundational framework of Organizational Behavior (OB) in healthcare settings, analyzing individual, group, and organizational dynamics across inputs, processes, and outcomes. Key topics include McGregor's Theory X and Theory Y assumptions, classic leadership styles (Managerial Grid and Fiedler's LPC Contingency Model), team dynamics, communication, decision-making, and conflict resolution. Learners gain actionable insights into employee motivation and team collaboration.
What's included
10 videos3 readings1 assignment2 discussion prompts
10 videos•Total 77 minutes
- 2.1 History of Organization and Management Theories•9 minutes
- 2.2 Organizational Behavior•6 minutes
- 2.3 Aspects of Organizational Behavior•8 minutes
- 2.4 Theory X and Theory Y•10 minutes
- 2.5 Fiedler's Contingency Theory•10 minutes
- 2.6 Transactional and Transformational Leadership•9 minutes
- 2.7 Group Structure and Processes•6 minutes
- 2.8 Conflict and Negotiation•6 minutes
- 2.9 Organization Structure Design•8 minutes
- 2.10 Developing an Organizational Behavior Model•5 minutes
3 readings•Total 50 minutes
- Module 2 Overview•10 minutes
- What Is Organizational Behavior?•30 minutes
- Conflict Resolution Strategies•10 minutes
1 assignment•Total 30 minutes
- Assessment time•30 minutes
2 discussion prompts•Total 20 minutes
- Find Out Your Leadership Style•10 minutes
- Reflection of this module•10 minutes
This module investigates organizational structure design and corporate culture within healthcare institutions. It covers six key structural dimensions: work specialization, departmentalization, chain of command, span of control, centralization/decentralization, and formalization. Using real-world hospital cases (e.g., Chang Gung Medical Center and TMU Hospital), the module explores Cameron & Quinn's Competing Values Framework (CVF) to guide leaders in culture transformation and change management.
What's included
5 videos2 readings1 assignment3 discussion prompts
5 videos•Total 30 minutes
- 3.1 Introduction of Organizational Culture•4 minutes
- 3.2 Competing Value Framework•7 minutes
- 3.3 Types of Organizational Culture•8 minutes
- 3.4 Level of Analysis•5 minutes
- 3.5 Creating and Sustaining Culture•6 minutes
2 readings•Total 40 minutes
- Module 3 Overview•10 minutes
- The Real Culture Debate•30 minutes
1 assignment•Total 30 minutes
- Assessment time•30 minutes
3 discussion prompts•Total 30 minutes
- What Is Organizational Culture? And Why Should We Care?•10 minutes
- The 4 Types of Organizational Culture and Their Benefits•10 minutes
- Module reflection•10 minutes
This module builds essential financial literacy and empirical financial management skills for healthcare executives, bridging general management theories with healthcare operations. It provides an in-depth analysis of core financial statements (Balance Sheet, Income Statement, Cash Flow) and accounting principles. Learners explore financial ratio analysis—including profitability (ROA, ROI), utilization/efficiency, liquidity, and debt ratios—to evaluate the financial health and operational performance of hospitals and specialized medical departments.
What's included
8 videos1 reading1 assignment3 discussion prompts
8 videos•Total 48 minutes
- 4.1 Basic Financial Management in Healthcare•7 minutes
- 4.2 Demystifying Financial Statements for Better Decision-Making•6 minutes
- 4.3 Financial Ratios and Concepts•6 minutes
- 4.4 Deciphering Financial Terms in Healthcare•5 minutes
- 4.5 Variable and Fixed Costs in Healthcare Management•7 minutes
- 4.6 Product Life Cycles and the Value Chain•4 minutes
- 4.7 Cost Drivers and Behavior for Financial Management•6 minutes
- 4.8 Break-even Analysis in Healthcare Finance•6 minutes
1 reading•Total 10 minutes
- Module 4 Overview•10 minutes
1 assignment•Total 30 minutes
- Assessment time•30 minutes
3 discussion prompts•Total 30 minutes
- Comparative Analysis of Financial Statements: For-Profit vs. Non-Profit Organizations•10 minutes
- Breakeven Analysis on Open-Heart Surgery•10 minutes
- Module reflection•10 minutes
This module focuses on managerial accounting, cost control, and medical productivity in healthcare institutions. It delves into Activity-Based Costing and Activity-Based Management (ABC/ABM) for precise cost attribution and service-mix optimization. It introduces responsibility accounting across four responsibility centers (Cost, Revenue, Profit, Investment) and master budgeting processes, culminating in the design of a Balanced Scorecard (BSC) and KPI framework to enhance productivity and align institutional goal congruence.
What's included
12 videos1 reading1 assignment3 discussion prompts
12 videos•Total 80 minutes
- 5.1 ABC and ABM Approaches•8 minutes
- 5.2 Accounting•6 minutes
- 5.3 Users of Accounting Information•6 minutes
- 5.4 Conceptual Framework: Decision Usefulness•6 minutes
- 5.5 Agency Issues in Organizational Management•5 minutes
- 5.6 Hospital Units: Cost, Revenue, Profit, and Investment Centers•5 minutes
- 5.7 Enhancing Hospital Performance: Metrics, Evaluation, and Optimization•6 minutes
- 5.8 Hospital Cost Control•9 minutes
- 5.9 Hospital Budgeting for Effective Performance Management•7 minutes
- 5.10 Physician Greed and Space Management in Healthcare Administration•6 minutes
- 5.11 Cost of Quality and Key Performance Indicators•8 minutes
- 5.12 Exercise: Funding New Ambulance Acquisition•6 minutes
1 reading•Total 10 minutes
- Module 5 Overview•10 minutes
1 assignment•Total 30 minutes
- Assessment time•30 minutes
3 discussion prompts•Total 30 minutes
- Head Nurse's work•10 minutes
- 1 million US dollars budget for a hospital•10 minutes
- Module reflection•10 minutes
This module examines the key trends, challenges, and innovations in the U.S. healthcare delivery system. It explores system characteristics, including multi-payer structures, managed care models, and administrative cost drivers. Topics include Clinical Practice Guidelines (CPGs), outcome metrics, hospital benchmarking, defensive medicine risks, and health disparities, equipping leaders to understand global healthcare transformations and innovative care delivery models.
What's included
9 videos1 reading2 assignments3 discussion prompts
9 videos•Total 72 minutes
- 6.1 Understanding the Complexity of the US Healthcare System•5 minutes
- 6.2 Challenges Hindering Universal Healthcare in the United States•8 minutes
- 6.3 Key Characteristics of the US Healthcare System•10 minutes
- 6.4 Legal risk and US Healthcare and Medical Technology•11 minutes
- 6.5 Enhancing Healthcare Quality: Guidelines, Outcomes, and Benchmarking•6 minutes
- 6.6 Physician Profiling and Hospital Report Cards•9 minutes
- 6.7 Challenges of the Physician Workforce•8 minutes
- 6.8 Factors Driving U.S. Healthcare Cost Escalation•7 minutes
- 6.9 Overview of Medicare and Medicaid•7 minutes
1 reading•Total 10 minutes
- Module 6 Overview•10 minutes
2 assignments•Total 70 minutes
- Assessment Time•30 minutes
- Final Course Assessment•40 minutes
3 discussion prompts•Total 30 minutes
- What are the potential solutions of lacking health insurance coverage?•10 minutes
- Preparing for Future Healthcare Workforce Needs•10 minutes
- Course Feedback and Further Information•10 minutes
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Chaitanya A.
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