Taipei Medical University

Healthcare Management: Strategy

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Taipei Medical University

Healthcare Management: Strategy

Nai-Wen Kuo

Instructor: Nai-Wen Kuo

Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

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Recently updated!

November 2026

Assessments

7 assignments

Taught in English

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There are 6 modules in this course

This module focuses on cultivating strategic thinking and value creation within dynamic healthcare environments. Learners are guided through the strategic management process—including situational analysis using OTSW (SWOT) analysis and Porter’s Five Forces model. The module also covers evaluating strategic alternatives using Product Life Cycle (PLC) analysis and the BCG portfolio matrix, addressing strategy formulation, execution challenges, and continuous strategic control loops integrated with Total Quality Management (TQM) and Continuous Quality Improvement (CQI).

What's included

7 videos2 readings1 assignment2 discussion prompts

This module establishes the foundational framework of Organizational Behavior (OB) in healthcare settings, analyzing individual, group, and organizational dynamics across inputs, processes, and outcomes. Key topics include McGregor's Theory X and Theory Y assumptions, classic leadership styles (Managerial Grid and Fiedler's LPC Contingency Model), team dynamics, communication, decision-making, and conflict resolution. Learners gain actionable insights into employee motivation and team collaboration.

What's included

10 videos3 readings1 assignment2 discussion prompts

This module investigates organizational structure design and corporate culture within healthcare institutions. It covers six key structural dimensions: work specialization, departmentalization, chain of command, span of control, centralization/decentralization, and formalization. Using real-world hospital cases (e.g., Chang Gung Medical Center and TMU Hospital), the module explores Cameron & Quinn's Competing Values Framework (CVF) to guide leaders in culture transformation and change management.

What's included

5 videos2 readings1 assignment3 discussion prompts

This module builds essential financial literacy and empirical financial management skills for healthcare executives, bridging general management theories with healthcare operations. It provides an in-depth analysis of core financial statements (Balance Sheet, Income Statement, Cash Flow) and accounting principles. Learners explore financial ratio analysis—including profitability (ROA, ROI), utilization/efficiency, liquidity, and debt ratios—to evaluate the financial health and operational performance of hospitals and specialized medical departments.

What's included

8 videos1 reading1 assignment3 discussion prompts

This module focuses on managerial accounting, cost control, and medical productivity in healthcare institutions. It delves into Activity-Based Costing and Activity-Based Management (ABC/ABM) for precise cost attribution and service-mix optimization. It introduces responsibility accounting across four responsibility centers (Cost, Revenue, Profit, Investment) and master budgeting processes, culminating in the design of a Balanced Scorecard (BSC) and KPI framework to enhance productivity and align institutional goal congruence.

What's included

12 videos1 reading1 assignment3 discussion prompts

This module examines the key trends, challenges, and innovations in the U.S. healthcare delivery system. It explores system characteristics, including multi-payer structures, managed care models, and administrative cost drivers. Topics include Clinical Practice Guidelines (CPGs), outcome metrics, hospital benchmarking, defensive medicine risks, and health disparities, equipping leaders to understand global healthcare transformations and innovative care delivery models.

What's included

9 videos1 reading2 assignments3 discussion prompts

Instructor

Nai-Wen Kuo
Taipei Medical University
1 Course27 learners

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