About this Course

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Shareable Certificate
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Approx. 11 hours to complete
English

Learner Career Outcomes

50%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English

Offered by

Placeholder

University of London

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

The Business Plan

4 hours to complete
15 videos (Total 78 min), 3 readings, 3 quizzes
15 videos
The Business Plan | Introduction44s
1.2 Layout of Plan4m
1.3 Products and Services1m
1.4 The Marketing Plan5m
1.5 Products Review2m
1.6 Customers Review5m
1.7 Competitor Analysis5m
1.8 Marketing Strategies4m
1.9 Pricing6m
1.10 Operational Plan12m
1.11 Management and Organisation4m
1.12 Financial Plan10m
1.13 Appendices1m
1.14 Refining The Plan8m
3 readings
Useful Links and References10m
Glossary of Terms10m
The Business Plan Template10m
2 practice exercises
Reflective quiz30m
Week One Quiz30m
Week
2

Week 2

3 hours to complete

Development of the Financial Statements for Business Planning

3 hours to complete
15 videos (Total 86 min), 4 readings, 1 quiz
15 videos
2.1 Pricing part one10m
2.2 Pricing part two9m
2.3 Sales forecast 15m
2.4 Cash forecast 15m
2.5 Forecast examples 1 (Ian Speedy)12m
2.6 The business cycle6m
2.7 Accounting Concepts 14m
2.8 Accounting concepts 2- Depreciation3m
2.9 Example- Genius Ltd5m
2.10 Example Genius Ltd Cash flow3m
2.11 Income Statement3m
2.12 Income Statement Solution5m
2.13 Balance Sheet6m
2.14 Balance Sheet Solution5m
4 readings
Sample Business Finance Scenario10m
Sample Business Finance Scenario- Example Answer10m
Sample Business Finance Scenario Two10m
Sample Business Scenario Two- Answers10m
Week
3

Week 3

1 hour to complete

Internal Information for Business Planning

1 hour to complete
6 videos (Total 23 min)
6 videos
3.1- Classification of Costs4m
3.2- Cost-Volume-Profit44s
3.3- Breakeven Analysis | The Equation Method2m
3.4- Breakeven Analysis | The Contribution Margin Method3m
3.5- Further Aspects of Pricing11m
Week
4

Week 4

2 hours to complete

Having A Customer Focus

2 hours to complete
12 videos (Total 39 min)
12 videos
4.2- Factors Affecting Buyers' Behaviour3m
4.3- Market Segmentation and Target Market2m
4.4- Methods of Market Segmentation4m
4.5- Marketing Aspects and Positioning1m
4.6- The Marketing Mix | Seven Ps4m
4.7- Marketing Mix | The Four Cs2m
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4m
4.9- Strategic Selection5m
4.10- Prioritising Criteria4m
4.11- Initial Selection of the "Best" Option2m
Week Four Summary43s

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International Business Essentials

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