The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.
This course is endorsed by CMI
This course is part of the International Business Essentials Specialization
International Business Capstone
Offered By
Syllabus - What you will learn from this course
Week
1The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
15 videos (Total 78 min), 3 readings, 3 quizzes
15 videos
The Business Plan | Introduction44s
1.2 Layout of Plan4m
1.3 Products and Services1m
1.4 The Marketing Plan5m
1.5 Products Review2m
1.6 Customers Review5m
1.7 Competitor Analysis5m
1.8 Marketing Strategies4m
1.9 Pricing6m
1.10 Operational Plan12m
1.11 Management and Organisation4m
1.12 Financial Plan10m
1.13 Appendices1m
1.14 Refining The Plan8m
3 readings
Useful Links and References10m
Glossary of Terms10m
The Business Plan Template10m
2 practice exercises
Reflective quiz4m
Week One Quiz10m
Week
2Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
15 videos (Total 86 min), 4 readings, 1 quiz
15 videos
2.1 Pricing part one10m
2.2 Pricing part two9m
2.3 Sales forecast 15m
2.4 Cash forecast 15m
2.5 Forecast examples 1 (Ian Speedy)12m
2.6 The business cycle6m
2.7 Accounting Concepts 14m
2.8 Accounting concepts 2- Depreciation3m
2.9 Example- Genius Ltd5m
2.10 Example Genius Ltd Cash flow3m
2.11 Income Statement3m
2.12 Income Statement Solution5m
2.13 Balance Sheet6m
2.14 Balance Sheet Solution5m
4 readings
Sample Business Finance Scenario10m
Sample Business Finance Scenario- Example Answer10m
Sample Business Finance Scenario Two10m
Sample Business Scenario Two- Answers10m
Week
3Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
6 videos (Total 23 min), 1 quiz
6 videos
3.1- Classification of Costs4m
3.2- Cost-Volume-Profit44s
3.3- Breakeven Analysis | The Equation Method2m
3.4- Breakeven Analysis | The Contribution Margin Method3m
3.5- Further Aspects of Pricing11m
Week
4Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
12 videos (Total 39 min), 1 quiz
12 videos
4.2- Factors Affecting Buyers' Behaviour3m
4.3- Market Segmentation and Target Market2m
4.4- Methods of Market Segmentation4m
4.5- Marketing Aspects and Positioning1m
4.6- The Marketing Mix | Seven Ps4m
4.7- Marketing Mix | The Four Cs2m
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4m
4.9- Strategic Selection5m
4.10- Prioritising Criteria4m
4.11- Initial Selection of the "Best" Option2m
Week Four Summary43s
4.6
9 Reviews50%
got a tangible career benefit from this course
Top Reviews
By AM•Jul 26th 2017
An excellent course to understand all the facets of management!
By CC•Dec 14th 2017
Great and Informative course. Will definitely recommend.
Instructor
Barry McCarthy
Senior Teaching FellowSchool of Management, UCL
About University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
About the International Business Essentials Specialization
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.
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