About this Course
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Approx. 17 hours to complete

Suggested: 5 weeks of study, 5 hours per week...

English

Subtitles: English
Learners taking this Course are
  • Accountants

    100% online

    Start instantly and learn at your own schedule.

    Flexible deadlines

    Reset deadlines in accordance to your schedule.

    Approx. 17 hours to complete

    Suggested: 5 weeks of study, 5 hours per week...

    English

    Subtitles: English

    Syllabus - What you will learn from this course

    Week
    1
    4 hours to complete

    The Business Plan

    15 videos (Total 78 min), 3 readings, 3 quizzes
    15 videos
    The Business Plan | Introduction44s
    1.2 Layout of Plan4m
    1.3 Products and Services1m
    1.4 The Marketing Plan5m
    1.5 Products Review2m
    1.6 Customers Review5m
    1.7 Competitor Analysis5m
    1.8 Marketing Strategies4m
    1.9 Pricing6m
    1.10 Operational Plan12m
    1.11 Management and Organisation4m
    1.12 Financial Plan10m
    1.13 Appendices1m
    1.14 Refining The Plan8m
    3 readings
    Useful Links and References10m
    Glossary of Terms10m
    The Business Plan Template10m
    2 practice exercises
    Reflective quiz4m
    Week One Quiz10m
    Week
    2
    4 hours to complete

    Development of the Financial Statements for Business Planning

    15 videos (Total 86 min), 4 readings, 1 quiz
    15 videos
    2.1 Pricing part one10m
    2.2 Pricing part two9m
    2.3 Sales forecast 15m
    2.4 Cash forecast 15m
    2.5 Forecast examples 1 (Ian Speedy)12m
    2.6 The business cycle6m
    2.7 Accounting Concepts 14m
    2.8 Accounting concepts 2- Depreciation3m
    2.9 Example- Genius Ltd5m
    2.10 Example Genius Ltd Cash flow3m
    2.11 Income Statement3m
    2.12 Income Statement Solution5m
    2.13 Balance Sheet6m
    2.14 Balance Sheet Solution5m
    4 readings
    Sample Business Finance Scenario10m
    Sample Business Finance Scenario- Example Answer10m
    Sample Business Finance Scenario Two10m
    Sample Business Scenario Two- Answers10m
    Week
    3
    2 hours to complete

    Internal Information for Business Planning

    6 videos (Total 23 min), 1 quiz
    6 videos
    3.1- Classification of Costs4m
    3.2- Cost-Volume-Profit44s
    3.3- Breakeven Analysis | The Equation Method2m
    3.4- Breakeven Analysis | The Contribution Margin Method3m
    3.5- Further Aspects of Pricing11m
    Week
    4
    3 hours to complete

    Having A Customer Focus

    12 videos (Total 39 min), 1 quiz
    12 videos
    4.2- Factors Affecting Buyers' Behaviour3m
    4.3- Market Segmentation and Target Market2m
    4.4- Methods of Market Segmentation4m
    4.5- Marketing Aspects and Positioning1m
    4.6- The Marketing Mix | Seven Ps4m
    4.7- Marketing Mix | The Four Cs2m
    4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4m
    4.9- Strategic Selection5m
    4.10- Prioritising Criteria4m
    4.11- Initial Selection of the "Best" Option2m
    Week Four Summary43s
    4.6
    10 ReviewsChevron Right

    50%

    got a tangible career benefit from this course

    Top reviews from International Business Capstone

    By AMJul 26th 2017

    An excellent course to understand all the facets of management!

    By CCDec 14th 2017

    Great and Informative course. Will definitely recommend.

    Instructor

    Avatar

    Barry McCarthy

    Senior Teaching Fellow
    School of Management, UCL

    About University of London

    The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

    About the International Business Essentials Specialization

    This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business. If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI....
    International Business Essentials

    Frequently Asked Questions

    • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

    • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

    More questions? Visit the Learner Help Center.