The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
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International Business Essentials SpecializationUniversity of LondonAbout this Course
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Learner Career Outcomes
50%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 6 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English
Learner Career Outcomes
50%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 6 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English
Offered by
University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
Syllabus - What you will learn from this course
4 hours to complete
The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
4 hours to complete
15 videos (Total 78 min), 3 readings, 3 quizzes
15 videos
The Business Plan | Introduction44s
1.2 Layout of Plan4m
1.3 Products and Services1m
1.4 The Marketing Plan5m
1.5 Products Review2m
1.6 Customers Review5m
1.7 Competitor Analysis5m
1.8 Marketing Strategies4m
1.9 Pricing6m
1.10 Operational Plan12m
1.11 Management and Organisation4m
1.12 Financial Plan10m
1.13 Appendices1m
1.14 Refining The Plan8m
3 readings
Useful Links and References10m
Glossary of Terms10m
The Business Plan Template10m
2 practice exercises
Reflective quiz30m
Week One Quiz30m
3 hours to complete
Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
3 hours to complete
15 videos (Total 86 min), 4 readings, 1 quiz
15 videos
2.1 Pricing part one10m
2.2 Pricing part two9m
2.3 Sales forecast 15m
2.4 Cash forecast 15m
2.5 Forecast examples 1 (Ian Speedy)12m
2.6 The business cycle6m
2.7 Accounting Concepts 14m
2.8 Accounting concepts 2- Depreciation3m
2.9 Example- Genius Ltd5m
2.10 Example Genius Ltd Cash flow3m
2.11 Income Statement3m
2.12 Income Statement Solution5m
2.13 Balance Sheet6m
2.14 Balance Sheet Solution5m
4 readings
Sample Business Finance Scenario10m
Sample Business Finance Scenario- Example Answer10m
Sample Business Finance Scenario Two10m
Sample Business Scenario Two- Answers10m
1 hour to complete
Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
1 hour to complete
6 videos (Total 23 min)
6 videos
3.1- Classification of Costs4m
3.2- Cost-Volume-Profit44s
3.3- Breakeven Analysis | The Equation Method2m
3.4- Breakeven Analysis | The Contribution Margin Method3m
3.5- Further Aspects of Pricing11m
2 hours to complete
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
2 hours to complete
12 videos (Total 39 min)
12 videos
4.2- Factors Affecting Buyers' Behaviour3m
4.3- Market Segmentation and Target Market2m
4.4- Methods of Market Segmentation4m
4.5- Marketing Aspects and Positioning1m
4.6- The Marketing Mix | Seven Ps4m
4.7- Marketing Mix | The Four Cs2m
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4m
4.9- Strategic Selection5m
4.10- Prioritising Criteria4m
4.11- Initial Selection of the "Best" Option2m
Week Four Summary43s
Reviews
TOP REVIEWS FROM INTERNATIONAL BUSINESS CAPSTONE
by LPMay 12, 2020
Great business lessons. You will gradually learn how to create business plans in detail, at the same time you will utilize what you learned from the courses of the specialization. Great Professor.
by AMJul 25, 2017
An excellent course to understand all the facets of management!
by CCDec 13, 2017
Great and Informative course. Will definitely recommend.
by AMSep 15, 2017
Very nice course, a stepping stone to the field of MBA.
About the International Business Essentials Specialization
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
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