About this Course

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Flexible deadlines

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Approx. 13 hours to complete

English

Subtitles: English, Arabic

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 13 hours to complete

English

Subtitles: English, Arabic

Offered by

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University of London

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

First Ideas

3 hours to complete
9 videos (Total 25 min), 4 readings, 1 quiz
9 videos
1.1 Introduction4m
1.3 Intermission21s
1.4 International Contexts1m
1.5- Factors Driving Moves To Global Strategies2m
1.6- Globalization and Internationalization1m
1.7 Five Dimensions of Culture31s
1.8 Hofstede's comparison of National Cultures8m
1.10- Summary59s
4 readings
1.2- The Tasks of Managing10m
1.5- Factors Driving Moves To Global Strategies10m
1.8- Hofstede's Comparison of National Cultures10m
1.9 - National Cultures10m
Week
2

Week 2

5 hours to complete

Analysing the External Environment

5 hours to complete
5 videos (Total 22 min), 2 readings, 3 quizzes
5 videos
2.2 PESTLE Analysis5m
2.2 PESTLE analysis case study5m
2.3 SWOT Matrix ABC2m
2.4 The Importance of Thorough Analysis1m
2 readings
PEST and PESTLE Analysis10m
SWOT Analysis10m
1 practice exercise
Quiz: PEST and PESTLE12m
Week
3

Week 3

1 hour to complete

Analysing the Immediate Competitive Environment

1 hour to complete
4 videos (Total 19 min), 3 readings, 2 quizzes
4 videos
3.2 Boston Box Review3m
3.3 Ansoff's Growth Matrix6m
3.4 Reinforcing Key Elements2m
3 readings
Product Life Cycle Stages10m
Boston Box Matrix10m
Ansoff Matrix10m
2 practice exercises
Quiz: Product Life Cycle12m
Quiz: Boston Box Matrix12m
Week
4

Week 4

3 hours to complete

Analysing the Wider Competitive Environment

3 hours to complete
5 videos (Total 14 min), 3 readings, 2 quizzes
5 videos
4.2 Porter's Five Forces1m
4.2 Porter's Five Forces continued4m
4.7 Competitive Strategy2m
4.11- Summary51s
3 readings
4.3 Porter's Five Forces10m
4.4 Harvard Business Review | Porters Five Forces10m
4.8 Reading- Porter's Five Forces10m
1 practice exercise
4.9 Quiz20m

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About the International Business Essentials Specialization

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business. If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI....
International Business Essentials

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.