About this course: This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes. This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI
Created by: University of London
Taught by: Dr Alan Parkinson, Deputy Director (Education), School of Management
UCL, University of London
| Basic Info | Course 5 of 6 in the International Business Essentials Specialization |
| Commitment | 4 weeks of study, 5 hours per week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
9 videos, 4 readings
- Video: 1.1 Introduction
- 읽기 자료: 1.2- The Tasks of Managing
- Video: 1.3 Intermission
- 토론 프롬프트: United Airlines Case Study
- Video: 1.4 International Contexts
- Video: 1.5- Factors Driving Moves To Global Strategies
- 읽기 자료: 1.5- Factors Driving Moves To Global Strategies
- Video: 1.6- Globalization and Internationalization
- Video: 1.7 Five Dimensions of Culture
- Video: 1.8 Hofstede's comparison of National Cultures
- 읽기 자료: 1.8- Hofstede's Comparison of National Cultures
- 읽기 자료: 1.9 - National Cultures
- Video: 1.10- Summary
Graded: Siemens Case Study- Meeting Global and Local Needs
WEEK 2
Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
5 videos, 2 readings
- Video: 2.2 PESTLE Analysis
- Video: 2.2 PESTLE analysis case study
- 읽기 자료: PEST and PESTLE Analysis
- Video: 2.3 SWOT Matrix ABC
- 읽기 자료: SWOT Analysis
- 토론 프롬프트: International Business in Action
- Video: 2.4 The Importance of Thorough Analysis
Graded: Quiz: PEST and PESTLE
Graded: SWOT Analysis
Graded: Peer Review: Harrods
WEEK 3
Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
4 videos, 3 readings
- 읽기 자료: Product Life Cycle Stages
- Video: 3.2 Boston Box Review
- 읽기 자료: Boston Box Matrix
- 토론 프롬프트: Discussion: Product Life Cycle and Boston Box
- Video: 3.3 Ansoff's Growth Matrix
- 읽기 자료: Ansoff Matrix
- 토론 프롬프트: Bringing Ansoff's Matrix Theory to Life
- Video: 3.4 Reinforcing Key Elements
Graded: Quiz: Product Life Cycle
Graded: Quiz: Boston Box Matrix
WEEK 4
Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
5 videos, 3 readings
- Video: 4.2 Porter's Five Forces
- Video: 4.2 Porter's Five Forces continued
- 읽기 자료: 4.3 Porter's Five Forces
- 읽기 자료: 4.4 Harvard Business Review | Porters Five Forces
- 토론 프롬프트: 4.5 Reflective Activity
- Video: 4.7 Competitive Strategy
- 읽기 자료: 4.8 Reading- Porter's Five Forces
- 토론 프롬프트: 4.10- Is Porter's Five Forces Still Valid in Some Industries?
- Video: 4.11- Summary
Graded: 4.6 Case Study- Rolls-Royce
Graded: 4.9 Quiz
FAQs
How It Works
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Creators
University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
Pricing
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| Access to course materials | Available |
| Access to graded materials | Available |
| Receive a final grade | Available |
| Earn a shareable Course Certificate | Available |
Ratings and Reviews
Relevant content which is easy to follow.
perfect
Good materials and interesting course.
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Very Informative.