University of London

International Business Environment

This course is part of International Business Essentials Specialization

Taught in English

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Dr Alan Parkinson

Instructor: Dr Alan Parkinson

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Course

Gain insight into a topic and learn the fundamentals

4.8

(365 reviews)

|

95%

11 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

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Assessments

4 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(365 reviews)

|

95%

11 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the International Business Essentials Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
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There are 4 modules in this course

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models

What's included

9 videos4 readings1 peer review1 discussion prompt

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels

What's included

5 videos2 readings1 quiz2 peer reviews1 discussion prompt

This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses

What's included

4 videos3 readings2 quizzes2 discussion prompts

This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage

What's included

5 videos3 readings1 quiz1 peer review2 discussion prompts

Instructor

Instructor ratings
4.7 (58 ratings)
Dr Alan Parkinson
University of London
2 Courses31,241 learners

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4.8

365 reviews

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NC
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Reviewed on May 14, 2020

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5

Reviewed on Apr 19, 2019

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5

Reviewed on May 31, 2020

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