About this Course

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Approx. 10 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English

Offered by

Placeholder

University of London

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

First Ideas

2 hours to complete
9 videos (Total 25 min), 4 readings, 1 quiz
9 videos
1.1 Introduction4m
1.3 Intermission21s
1.4 International Contexts1m
1.5- Factors Driving Moves To Global Strategies2m
1.6- Globalization and Internationalization1m
1.7 Five Dimensions of Culture31s
1.8 Hofstede's comparison of National Cultures8m
1.10- Summary59s
4 readings
1.2- The Tasks of Managing10m
1.5- Factors Driving Moves To Global Strategies10m
1.8- Hofstede's Comparison of National Cultures10m
1.9 - National Cultures10m
Week
2

Week 2

3 hours to complete

Analysing the External Environment

3 hours to complete
5 videos (Total 22 min), 2 readings, 3 quizzes
5 videos
2.2 PESTLE Analysis5m
2.2 PESTLE analysis case study5m
2.3 SWOT Matrix ABC2m
2.4 The Importance of Thorough Analysis1m
2 readings
PEST and PESTLE Analysis10m
SWOT Analysis10m
1 practice exercise
Quiz: PEST and PESTLE30m
Week
3

Week 3

2 hours to complete

Analysing the Immediate Competitive Environment

2 hours to complete
4 videos (Total 19 min), 3 readings, 2 quizzes
4 videos
3.2 Boston Box Review3m
3.3 Ansoff's Growth Matrix6m
3.4 Reinforcing Key Elements2m
3 readings
Product Life Cycle Stages10m
Boston Box Matrix10m
Ansoff Matrix10m
2 practice exercises
Quiz: Product Life Cycle30m
Quiz: Boston Box Matrix30m
Week
4

Week 4

2 hours to complete

Analysing the Wider Competitive Environment

2 hours to complete
5 videos (Total 14 min), 3 readings, 2 quizzes
5 videos
4.2 Porter's Five Forces1m
4.2 Porter's Five Forces continued4m
4.7 Competitive Strategy2m
4.11- Summary51s
3 readings
4.3 Porter's Five Forces10m
4.4 Harvard Business Review | Porters Five Forces10m
4.8 Reading- Porter's Five Forces10m
1 practice exercise
4.9 Quiz30m

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About the International Business Essentials Specialization

International Business Essentials

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