This course is part of the International Business Essentials Specialization

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Dr Alan Parkinson

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International Business Essentials SpecializationUniversity of London

About this Course

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This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
This course forms part of a specialization from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. 

If completed successfully, your certificate from this specialization can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.

This course is endorsed by CMI

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Course 5 of 6 in the

International Business Essentials Specialization

Approx. 10 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 5 of 6 in the

International Business Essentials Specialization

Approx. 10 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.66/5 (56 Ratings)

Dr Alan Parkinson

Deputy Director (Education), School of Management

UCL, University of London

28,644 Learners

2 Courses

Offered by

University of London

The University of London is a federal University which includes 17 world leading Colleges. With extensive experience in distance learning since 1858, University of London has enriched the lives of thousands of students, delivering high quality degrees across the globe. Today, University of London is a global leader in flexible study, offering degree programmes to over 45,000 students in over 190 countries, delivering world-leading research across the world. To find out more about University of London, visit www.london.ac.uk

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Syllabus - What you will learn from this course

Content Rating94%(1,503 ratings)

Week1

Week 1

2 hours to complete

First Ideas

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models

2 hours to complete

9 videos (Total 25 min), 4 readings, 1 quiz

9 videos

Welcome to International Business Environment5m1.1 Introduction4m1.3 Intermission21s1.4 International Contexts1m1.5- Factors Driving Moves To Global Strategies2m1.6- Globalization and Internationalization1m1.7 Five Dimensions of Culture31s1.8 Hofstede's comparison of National Cultures8m1.10- Summary59s

4 readings

1.2- The Tasks of Managing10m1.5- Factors Driving Moves To Global Strategies10m1.8- Hofstede's Comparison of National Cultures10m1.9 - National Cultures10m

Week2

Week 2

3 hours to complete

Analysing the External Environment

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels

3 hours to complete

5 videos (Total 22 min), 2 readings, 3 quizzes

Week3

Week 3

2 hours to complete

Analysing the Immediate Competitive Environment

2 hours to complete

4 videos (Total 19 min), 3 readings, 2 quizzes

Week4

Week 4

3 hours to complete

Analysing the Wider Competitive Environment

3 hours to complete

5 videos (Total 14 min), 3 readings, 2 quizzes

Reviews

4.8

75 reviews

5 stars
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4 stars
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3 stars
2.83%
2 stars
0.56%
1 star
0.84%

TOP REVIEWS FROM INTERNATIONAL BUSINESS ENVIRONMENT

by SHJun 29, 2017

This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much

by NLDec 22, 2017

Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups

by GKApr 19, 2019

Very well presented. Covers core analysis methods clearly.

by MCApr 24, 2020

A very informative course. Covers the basic very well.

View all reviews

About the International Business Essentials Specialization

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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International Business Environment

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