This course explores the international business environment in which organisations function. You’ll learn about core analysis methods, including PESTLE, SWOT, and Boston Box Matrices, as well as the applications of Porter’s Five Forces. You’ll have the opportunity to participate in discussion forums and access case studies, as well as testing your understanding in quizzes.
This course is part of the International Business Essentials Specialization
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International Business Essentials SpecializationUniversity of LondonAbout this Course
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Course 5 of 6 in the
Approx. 10 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 5 of 6 in the
Approx. 10 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Offered by
University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
Syllabus - What you will learn from this course
2 hours to complete
First Ideas
This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models
2 hours to complete
9 videos (Total 25 min), 4 readings, 1 quiz
3 hours to complete
Analysing the External Environment
This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels
3 hours to complete
5 videos (Total 22 min), 2 readings, 3 quizzes
2 hours to complete
Analysing the Immediate Competitive Environment
This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses
2 hours to complete
4 videos (Total 19 min), 3 readings, 2 quizzes
3 hours to complete
Analysing the Wider Competitive Environment
This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage
3 hours to complete
5 videos (Total 14 min), 3 readings, 2 quizzes
Reviews
TOP REVIEWS FROM INTERNATIONAL BUSINESS ENVIRONMENT
by MJun 23, 2020
I have studied in International Business Environment lot of things thank you Instructor it very intresting in each week class, assignments quiz . Thank you Coursera for giving these opportunity.
by SHJun 29, 2017
This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much
by NLDec 22, 2017
Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups
by NCMay 14, 2020
The course was absolutely superb and the lecturer is absolutely terrific. Thank you so much I appreciate all that you have taught me.
About the International Business Essentials Specialization
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
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