University of London
Fundamentals of International Business
University of London

Fundamentals of International Business

This course is part of Business and Marketing Strategies Specialization

Taught in English

Some content may not be translated

Mariya Eranova

Instructor: Mariya Eranova

4,167 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.4

(39 reviews)

Beginner level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace
Prepare for a degree

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.4

(39 reviews)

Beginner level

Recommended experience

19 hours (approximately)
Flexible schedule
Learn at your own pace
Prepare for a degree

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Business and Marketing Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
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There are 4 modules in this course

This week introduces the subject of international business, the key terms that we will use throughout this MOOC and the topics that will be discussed each week. It also provides an overview of one of the main concepts in international business – globalisation.

What's included

5 videos3 readings1 quiz2 discussion prompts

This week discusses how and why firms internationalise. We will look at one of the main manifestations of globalisation -- foreign direct investment (FDI) and compare it with other methods of internationalisation.

What's included

2 videos7 readings1 peer review

This week introduces the concept of institutions and how they influence cross-border activities. It offers insights into the main differences in political, and cultural systems across the globe.

What's included

3 videos6 readings1 quiz3 discussion prompts

The purpose of this week is to deepen your knowledge of multinational enterprises. It will provide more insights regarding the context of their operations, main choices faced by multinationals, and the main impacts they have on the society and environment.

What's included

2 videos5 readings1 quiz2 discussion prompts

Instructor

Instructor ratings
4.6 (5 ratings)
Mariya Eranova
University of London
4 Courses4,577 learners

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4.4

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Reviewed on Jun 29, 2023

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Reviewed on Sep 16, 2023

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