Northeastern University
Introduction to Enterprise Growth and Innovation
Northeastern University

Introduction to Enterprise Growth and Innovation

Taught in English


Gain insight into a topic and learn the fundamentals

Marc H Meyer

Instructor: Marc H Meyer

Beginner level

Recommended experience

18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify the innovation challenges and opportunities faced by healthcare organizations in order to develop a fundamental framework for growth

  • Define the focus of an innovation for effective user-centered design

  • Segment organizations’ opportunities for innovation and growth based on different types of external and internal users, as well as by use cases

Details to know

Shareable certificate

Add to your LinkedIn profile


8 quizzes, 7 assignments

See how employees at top companies are mastering in-demand skills


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There are 4 modules in this course

Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.

What's included

8 videos10 readings2 quizzes2 assignments1 app item2 discussion prompts

This module introduces you to an innovation framework to help drive innovation in a pragmatic, purposeful way. You'll learn how to implement that fundamental management framework for moving innovation forward in a positive direction. These concepts will be illustrated in a lesson on the Mayo Digital Health Platform.

What's included

3 videos5 readings2 quizzes3 assignments1 peer review1 app item

This module on user and buyer segmentation will cover some simple but powerful methods for further defining the focus for an innovation. We call this segmenting markets for growth - by users, buyers, and use cases - for the application of technologies and services.

What's included

6 videos6 readings2 quizzes1 assignment1 app item1 discussion prompt1 plugin

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. This module examines the methods required for effective user-centered design.

What's included

3 videos5 readings2 quizzes1 assignment1 peer review1 app item1 discussion prompt


Marc H Meyer
Northeastern University
4 Courses669 learners

Offered by

Recommended if you're interested in Entrepreneurship

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Entrepreneurship? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions