Offered By

Associated with the MS in Management: Healthcare degree
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Introduction to Enterprise Growth and Innovation

Northeastern University

About this Course

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course. 
The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector

Approx. 12 hours to complete

English

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What you will learn

Identify the innovation challenges and opportunities faced by healthcare organizations in order to develop a fundamental framework for growth
Define the focus of an innovation for effective user-centered design
Segment organizations’ opportunities for innovation and growth based on different types of external and internal users, as well as by use cases

Skills you will gain

Opportunity Analysis
User-Centered Design
Innovation
Market Segmentation
Critical Thinking

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector

Approx. 12 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Marc H Meyer

Robert J. Shillman Professor of Entrepreneurship, Matthews Distinguished University Professor

D'Amore McKim School of Business

211 Learners

3 Courses

Offered by

Northeastern University

Founded in 1898, Northeastern is a global research university with a distinctive, experience-driven approach to education and discovery. The university is a leader in experiential learning, powered by the world’s most far-reaching cooperative education program. The spirit of collaboration guides a use-inspired research enterprise focused on solving global challenges in health, security, and sustainability.

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This course is related to the 100% online MS in Management: Healthcare from Northeastern University . It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

What is Innovation?

3 hours to complete

8 videos (Total 26 min), 10 readings, 6 quizzes

8 videos

Introduction to Innovation1mMeet your Faculty: Dr. Marc Meyer1mInnovation Project Example2mTypes of Innovation5mTypes of Innovation in Healthcare3mBarriers to Innovation Part 14mBarriers to Innovation Part 23mBarriers to Innovation Part 33m

10 readings

Course Overview2mSyllabus - Introduction to Enterprise Growth and Innovation10mMeet your Faculty: Dr. John D. Halamka2mAcademic Integrity1mCourse Project Overview5mOverview1mHealthcare Innovation Examples10mPro Tip for Overcoming Barriers to Innovation1mHealthcare Innovation Project Milestone 2 Preview1mResources on Innovation1h 30m

5 practice exercises

Question to Consider Before you Explore Innovation1mCheck Your Knowledge2mCheck Your Knowledge3mModule 1 Quiz10mModule 1 Honors3m

Week2

Week 2

3 hours to complete

Innovation Framework

3 hours to complete

3 videos (Total 27 min), 5 readings, 7 quizzes

3 videos

Pragmatic, Impactful Innovation4mThe Power Tower Framework12mMars Company Case Example10m

5 readings

Introduction —Horizon 1, 2, 3 Framework1mHealthcare Innovation Example: Diabetes Management25mThe Mayo Digital Health Platform15mIntroduction to The Power Tower1mThe Power Tower Framework2m

5 practice exercises

Check Your Knowledge2mCheck Your Knowledge5mCheck Your Knowledge5mModule 2 Quiz5mModule 2 Honors3m

Week3

Week 3

2 hours to complete

User and Buyer Segmentation

2 hours to complete

6 videos (Total 29 min), 6 readings, 4 quizzes

6 videos

Module Introduction4mExample of the Power Tower in Action4mIdentify Adjacent Market Opportunities - Signify Example6mCustomer Segmentation Template 1 - External Facing Projects3mCustomer Segmentation Template 2 - Internal Business Process4mDeveloping Growth Strategies - Medication Management Example6m

6 readings

Introduction1mPractice - Customer Segmentation Template 130mApplication to Internal Process Innovation5mApplying Customer Segmentation Template 2 Example5mAt-Home Healthcare Services14mHealthcare Innovation Project Milestone 4 Preview1m

3 practice exercises

Check Your Knowledge3mModule Quiz30mModule 3 Honors10m

Week4

Week 4

4 hours to complete

User Centered Design

4 hours to complete

3 videos (Total 12 min), 5 readings, 5 quizzes

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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Introduction to Enterprise Growth and Innovation

Introduction to Enterprise Growth and Innovation

About this Course

What you will learn

Skills you will gain